By supplying soap, shampoo, and other hygiene products to those living in poverty, Rose Wilton is on a quest to continue making a difference for those in need in Northumberland County.
Wilton recently announced the launch of The Rose Quest Hygiene Centre in Port Hope. Considered the first facility of its kind in Ontario, the centre is dedicated to tackling hygiene poverty and restoring dignity for individuals and families across the county, a media release noted.
In 2014, Wilton founded The Rose Project as a personal project to collect new, unopened, and unused toiletry donations to provide to people living on the streets and in shelters. The volunteer-run organization was incorporated as a non-profit organization called The Rose Quest Personal Care Initiative in 2020 and became a registered charity in 2024.
The Rose Quest Hygiene Centre will feature a centralized distribution warehouse, a community classroom, and expanded outreach programs. Once fully operational, The Rose Quest will provide more than 25,000 hygiene items annually to more than 2,000 people, reaching schools, shelters, food banks, and frontline agencies throughout the region.
“It is a long-time dream in the making,” Wilton told kawarthaNOW. “To see this come to fruition and know that we can assist more people means so much to me.”
“When I started this 11 years ago it was something small — to give back to the human race by giving soap, shampoo, period products, anything they needed, to people struggling with poverty — but in the last few years, the need has grown so much.”
“The new hygiene centre means we can meet that need by more than doubling our distribution from 12,000 to over 25,000 essential hygiene products delivered across Northumberland County and beyond, helping kids, youth, families, (and) everyone in need to restore their dignity and mental health, so they can confidently attend school or go to work and find a better future,” Wilton said.
Hygiene poverty extends beyond access to soap or toothpaste, she added.
“It is a barrier to education, employment, and dignity. This centre is a bold step forward, ensuring no one has to choose between food and basic hygiene.”
The project will unfold in phases. The first phase involves establishing a central warehouse space for receiving, sorting, and distributing hygiene products, expanding programs, and opening a community classroom, as well as launching new initiatives for seniors, Indigenous communities, and newcomers.
“After more than a decade of grassroots service, we are ready to scale our impact,” said The Rose Quest board chair Caleb Carisse in a statement. “The hygiene centre will allow us to serve more people, respond to community needs in real time, and create a lasting foundation for health and dignity.”
The Rose Quest has set a goal of raising $200,000 to fund facility costs, purchase hygiene products, staff programs, and provide outreach initiatives. The organization said while early commitments have already been secured, community members, businesses, and foundations are invited to join as founding supporters. Naming opportunities are available.
When Wilton considers the best thing that could happen from opening the new centre, she said, “that we can branch out to even more communities to ensure that no one has to pick between food and basic hygiene.”
“I won’t have to say, ‘I’m sorry I can’t help,’ to anyone,” Wilson added.
For more information, to donate, and to subscribe for campaign updates, visit therosequest.ca.
