The Peterborough Downtown Business Improvement Area (DBIA) is inviting everyone to “Love Yourself, Love The Boro” on Thursday, February 13th.
Just in time for Valentine’s Day, the inaugural event runs from 4 to 9 p.m. and features a self-guided tour of downtown businesses followed by pop-ups, pampering experiences, live entertainment, and giveaways.
“Our Love Yourself, Love the Boro event is a really wonderful opportunity for our community to show some love for our downtown businesses while also treating themselves to a special night out,” says Peterborough DBIA executive director Nour Mazloum in a media release.
“This event was designed as a way to guide people through all the amazing spots in our downtown area during what is typically a slower season for our businesses,” Mazloum adds. “Whether you’re going out with friends, a partner, or just want some self care, there’s something for everyone to enjoy and there are also some exciting giveaways and surprises to discover along the way.”
“Love Yourself, Love The Boro” begins from 4 to 7 p.m. with a self-guided tour of participating businesses offering in-store discounts and promotions, complimentary snacks and beverages at some locations, workshops, demonstrations, wellness sessions, and fun surprises and giveaways.
For example, Needles in the Hay at 385 Water Street will be hosting a drop-in felting workshop in their Hayloft space where you can create a needle felted heart.
“At Needles in the Hay, we’ve always believed in the power of connection and creativity, as they go hand in hand” says Needles in the Hay owner Deanna Guttman. “The Hayloft is our new studio space above the shop where fibre artists of all persuasions can come together to learn, celebrate and share their craft.”
“We’re thrilled to offer our drop-in needle felted hearts workshop for this event as it’s the perfect opportunity for people to explore all downtown has to offer. We couldn’t be more excited to welcome community members into our space to create something fun together.”
Along with Needles in the Hay, other participating businesses include The Vanilla Room, Couture Candy, The Speak Easy Cafe, Sugar Me Right, Watson & Lou, Needles in the Hay, Agave by Imperial, Iceman Video Games, By the Books, T-Elle Boutique, Brothers Pizza, Rawscoes Sports & Collectibles, Cozy Home, Lavender Moon, Naka Japanese, and the Holiday Inn.
The Peterborough DBIA has created a Google map showing all the participating businesses.
Following the self-guided tour, the event continues from 7 to 9 p.m. at The Venue (286 George St. N.) with pop-ups from local artists and vintage vendors — including Em’s Broideries, Of Whimsy & Wonder, Hello Irene, Sarah Crane, and Eclectic City — along with live entertainment. The first 100 attendees will also receive a swag bag full of local goodies.
“Love Yourself, Love The Boro” is sponsored by BST Vacations, Renegade Apparel, Sarah Evans Real Estate, and The Venue. For more information on the event, including participating businesses, visit theboro.ca/love-yourself-love-the-boro/.
Love Yourself, Love The Boro Map
