The 12th annual “Bras Around the Building” campaign in Peterborough has raised $12,603 for breast cancer research.
The campaign, organized by local Bell Media radio stations Pure Country 105 and MOVE 99.7 in partnership with Merrett Home Hardware Building Centre, collected 3,472 gently used bras from the community over the past four weeks — which are now hanging on the radio stations’ building at 59 George Street North in downtown Peterborough.
Merrett Home Hardware Building Centre donated $2 per bra collected, along with monetary donations from local businesses — including Cindy King and Canada Life, Bridget Leslie and My Left Breast, AON, Sobeys Towerhill, Freshco Peterborough, and more — as well as monetary donations from individuals.
The $12,603 raised will be donated to the Canadian Cancer Society for breast cancer research.
Drew Merrett, Rob Tinney of Northumberland Crane and Tree Services, the Peterborough Fire Department, and Rapid Lift helped hang the bras on the building, where they will remain until Monday (October 31) as a symbol of support for women battling breast cancer, to honour survivors, and to remember those who have lost their battle.
People are encouraged to stop by and take pictures over the weekend.
