The Nexicom Studio at Showplace Performance Centre will now be known as the Cogeco Studio.
On Tuesday (July 2), Showplace Performance Centre announced that Cogeco is the new name sponsor for the lower-level venue for the next decade.
“As long-time partners, Cogeco’s commitment began even before the centre opened when YourTV produced a show covering the construction,” says David Feeley, Cogeco’s manager of programming and community relations, in a media release from Showplace. “This laid the foundation of a great relationship, and we’ve cherished the remarkable talent showcased on its stage.”
With a 200-person capacity, the Cogeco Studio seats 100 people comfortably and also includes bar service. Smaller than the upstairs 647-seat Erica Cherney Theatre, the venue is used for more intimate concerts, theatrical productions, receptions, private parties, meetings, and even weddings.
Originally known as the Showplace Lounge, Nexicom acquired the naming rights in 2013 as part of the non-profit performance centre’s ongoing initiative to ensure long-term sustainability.
“The board, staff, and volunteers are pleased to secure this agreement to support the centre’s future endeavours,” reads the media release of the new naming agreement with Cogeco. “Showplace Performance Centre and Cogeco are excited about the future and look forward to developing this partnership through future events and presentations to bring the community together.”
