Downtown Peterborough is going to become a pedestrian-friendly marketplace every second Saturday of the month this summer.
The Peterborough Downtown Business Improvement Area (DBIA) has announced that Second Saturday Sidewalk Sales will take place on June 14, July 12, August 9, and September 13.
On those dates, two blocks of George Street — from Brock Street in the north to Simcoe Street in the south — will be closed to motor vehicles.
Along with shopping opportunities and special promotions at downtown businesses, the events will also feature pop-up street vendors and community activities.
“This event series is about more than just shopping,” says Peterborough DBIA executive director Nour Mazloum in a media release. “It’s about creating energy, increasing foot traffic, and reminding people of everything our downtown has to offer.”
According to the DBIA, the goal of the Second Saturday Sidewalk Sales is to attract both residents and tourists to the downtown core and “help reinforce downtown Peterborough as a dynamic destination for commerce and community connection.”
“Each Second Saturday is an opportunity to drive real economic activity for our small businesses while offering locals and visitors a reason to explore the core,” Mazloum adds.
Iceman Video Games on George Street is one of the downtown businesses looking forward to the Second Saturday Sidewalk Sales.
“These sidewalk sales are such a blast,” says store manager Holly Butler. “The energy on George Street is amazing, and we always meet so many new people who are just discovering our shop.”
Butler says Iceman Video Games will be offering games, manga, and “some sweet deals.”
Businesses interested in participating with a pop-up on the closed section of George Street can email the DBIA’s operations coordinator Connor English at connor@ptbodbia.ca to secure their space and learn more about marketing opportunities.
For updates and special promotions, follow The Boro on Instagram and Facebook. Visit theboro.ca to explore the downtown Peterborough business directory and see more upcoming events.
