How to get your free $25 Loblaw gift card

Registration is now open, gift cards will be mailed within six weeks

Loblaw Companies

As of today (January 8), you can register for a $25 gift card from Loblaw online at

You will be asked to complete a registration form providing your name, birth date, and address and confirming your eligibility. If you don’t want to complete the registration online, you can call the toll-free number at 1-855-465-8881 and request that a paper registration form be mailed to you.

You are eligible for gift card if you are over 18 years of age and purchased certain brands of bread between January 2002 and March 2015 at Loblaws, Atlantic Superstore, Bloor Street Market, Cash & Carry, Club Entrepôt, Dominion (in Newfoundland and Labrador), Extra Foods, Fortinos, Independent City Market, Loblaws City Market, Maxi, Maxi & Cie, No Frills, Presto, Provigo, Provigo Le Marché, Real Canadian Superstore, Real Canadian Wholesale Club, Valu-mart, Wholesale Club, Your Independent Grocer, or Zehrs,

The brands of bread are Ben’s Bread, Bon Matin Bread, Country Harvest Bread, Dempster’s Bread, D’Italiano Bread, Gadoua Bread, McGavin’s Bread, No Name Bread, Old Mill Bread, POM Bread, Weston Bread, and Wonder Bread.

Only one card will be issued to each customer.

Although registering for the $25 gift card will not affect your right to participate in any class actions relating to the overcharging on the price of packaged bread, you must agree during registration that $25 will be deducted from any compensation you are entitled to receive from any class action settlement or judgement against Loblaw. For example, if you were entitled to compensation of $35 from a class action settlement or judgement, you would only receive $10 if you accepted the gift card.

“You may wish to obtain independent legal advice, including by contacting one of the intended class action firms,” before agreeing to this condition, the website states.

After submitting your registration form, you will be emailed a registration ID, which you can use (along with a password) to check the status of your registration online.

The Loblaw Card Program website says all registrations will be reviewed and, if approved, you will receive your card in the mail within six weeks.

“In some cases, however, registration processing (including fraud management) and card delivery may take up to 12 weeks,” the website states.

You must register by May 8, 2018 to be eligible. However, you may not want to wait too long as “Loblaw reserves the right to limit the total number of cards that will be issued under the Loblaw Card Program,” according to the website.

If you don’t need the $25, many people have suggested registering for the card and then donating it to a local food bank.

However, food banks have requested that you use the card yourself and, in lieu of donating the card, donate $25 in cash instead. Cash will have a greater impact, as food banks can use the money to purchase wholesale food from various locations, instead of only purchasing food at retail prices only from Loblaw stores.