The new Peterborough Regional Farmers’ Market will be running throughout the winter, from November to April, in the lower level of Peterborough Square in downtown Peterborough.
“The owners of the mall are totally committed to welcoming the farmers’ market to their building,” says Cheryl McQueen, Peterborough Square manager. “They see it is a return to the roots of the Farmers’ Market in Peterborough.”
Peterborough’s first farmers’ market operated from the building that is currently the Market Hall Performing Arts Centre, which first opened in 1890.
“The location is perfect for a market,” says Julie Fleming from Circle Organic Community Farm.
“It’s central, accessible and familiar to everyone. I have taken my kids to movies at Galaxy Cinema and you use the same parking lot. Take the blue Galaxy Cinema doors upstairs from the parking garage, exit at the first level doors, and you’re right at the new farmers’ market.”
The winter farmers’ market will build on the success of the summer market, with all farmers verified as selling only what they have grown, raised, or produced. Craft and prepared food vendors will also be in the new space at Peterborough Square, and an expanded kids’ area with also be available.
“I am thrilled to have the farmers’ market become a downtown four-season adventure,” says Terry Guiel, executive director of the Peterborough Downtown Business Improvement Area. “Farmers’ markets belong in the downtown of every city and should be year round.”
A local award-winning design studio, Hatch Creative, has created a new four-season logo for the Peterborough Regional Farmers Market.
“We choose the beet as the market’s mascot as it reflects a resilient, un-commercialized and honest vegetable,” says Logan Brazeau, owner and creative director of Hatch Creative. “Combined with the hand, it tells the story of the hand-picked, farm-to-community involvement.”
Erin McLean, owner of McLean Berry Farm, also announced that “Taste the region in every season” is the new tagline.
“As soon as we announced the summer market, we started to work on winter location,” McLean says. “As part of that process, we developed our logo with Hatch Creative and they proposed the new tagline. We love it!”
The Peterborough Regional Farmers Market will continue at its summer home at Citi Centre until the end of October, and then move to Peterborough Square for its winter location.
