The Peterborough Downtown Business Improvement Area (DBIA) has announced its new executive director, seven months after Terry Guiel resigned from the position.
Nour Mazloum will become the organization’s new leader effective Monday, June 10th. Mazloum has worked at the Kingston Economic Development Corporation for just over five years, including the past two years as its marketing and communications manager.
“During her tenure in Kingston, Mazloum launched many notable initiatives that centred on community engagement and strategic partnerships,” reads a media release from the Peterborough DBIA. “Her accomplishments include spearheading the successful launch of a Naloxone for Business program in collaboration with the Downtown Kingston BIA, as well as establishing the Kingston Young Professionals Network, a platform for fostering collaboration and networking among emerging leaders in the community.”
Mazloum has also served on the board of the Economic Development Council of Ontario (EDCO) and as chair of EDCO’s diversity, equity, and inclusion committee.
“We are thrilled to welcome Nour as our new executive director,” says DBIA board chair Sacha Lai-Svirk in the release. “Her proven leadership, innovative approach, and passion for community engagement make her the perfect candidate to lead the DBIA in its strategic revitalization initiatives. We are confident that Nour’s appointment will mark a new chapter of growth and prosperity for downtown Peterborough.”
Representing around 400 businesses in the downtown core, the Peterborough DBIA is a non-profit organization that works to promote and enhance commercial activities, aesthetics, and overall development of Peterborough’s downtown.
The organization’s previous executive director, Terry Guiel, resigned in October 2023 after 10 years in the position and became the new executive director of the Lindsay & District Chamber of Commerce the following month. In March 2024, the Peterborough DBIA launched a search for a executive director, contracting the services of Toronto-based executive search firm The Phelps Group.
As the Peterborough DBIA’s new executive director, Mazloum will “oversee strategic initiatives, community engagement efforts, and placemaking projects to further elevate the vibrancy and appeal of downtown Peterborough,” according to the media release.
“I am looking forward to working closely with the board of directors, downtown businesses, and staff to advance the strategic priorities,” Mazloum says. “Together, we will build on the momentum to ensure downtown Peterborough is a vibrant, inclusive, and thriving urban space.”
