Peterborough Economic Development, the lead regional economic development agency for the City and County of Peterborough, is now known as Peterborough & the Kawarthas Economic Development.
The corporation announced the rebranding earlier today (April 27) at its annual general meeting at Market Hall Performing Arts Centre.
“This region is known throughout the province as Peterborough and the Kawarthas,” says Rhonda Keenan, Peterborough & the Kawarthas Economic Development’s President & CEO. “We have a well-established destination brand that went through a full stakeholder-consultation when it was established. This brand resonates with our funding stakeholders throughout the city, county, and townships and is the singular brand that represents the region as a whole.”
The rebranding comes days before the corporation relocates both its corporate office including the Business Adivsory Centre (located at 210 Wolfe Street) and the Peterborough & the Kawarthas Tourism Visitor Centre (located at 1400 Crawford Drive) to the new VentureNorth building at 270 George Street North in downtown Peterborough.
“This is a move that, similar to our physical relocation, will serve to unify the divisions of our corporation,” Keenan says. Peterborough & the Kawarthas Tourism, which operates the Visitor Centre, is the official destination marketing organization for the City and County of Peterborough.
The Peterborough & the Kawarthas Visitor Centre will be closing its doors to walk-in traffic on Friday, April 28th at 4:30 p.m. to prepare for the relocation to VentureNorth.
The new location of the Peterborough & the Kawarthas Economic Development and Peterborough & the Kawarthas Visitor Centre will be open to the public on Monday, May 15th at 9:30 a.m.
Peterborough & the Kawarthas Economic Development, which will be located on the first floor of VentureNorth, is one of the anchor tenants of the building.
The other anchor tenant is Innovation Cluster Peterborough and The Kawarthas, which itself recently rebranded (it was previously known as the Greater Peterborough DNA Cluster and the Greater Peterborough Innovation Cluster).
Fore more information on the relocation, visit peterboroughed.ca/move
At its April 27th Annual General Meeting, Peterborough & the Kawarthas Economic Development also reviewed the previous year’s accomplishments and the Board of Directors appointed a new board member: Terry McCullough, Vice President and General Manager of Savage Arms Canada.
McCullough has over 30 years of manufacturing experience in engineering and progressive leadership roles over several major manufacturing sectors.
For more information on Peterborough & the Kawarthas Economic Development’s results from last year, including a copy of the 2016 annual report, visit peterboroughed.ca/2016.
