PepsiCo Canada’s Quaker Oats has released a new commercial filmed in Peterborough that stars real-life employees of the Hunter Street Quaker plant along with members of the community.
The commercial, which promotes the QUAKERborough brand, shows a QUAKERborough van driving around the city and includes a scene with neighbours helping a newcomer family move a piece of furniture into their home.
“Acknowledging the warmth and support that Quaker has received over the years, the brand is on a mission to personally welcome newcomers to the city with open arms (and oats!) with the help of its dedicated employees and the Peterborough New Canadians Centre,” reads a email from Citizen Relations, a public relations agency.
In April, New Canadians Centre Peterborough shared a casting call for the commercial on social media.
“We’re looking for a family who just moved to Peterborough,” the call reads in part. “We would compensate you for your time and purchase a new piece of furniture for you.”
The commercial can be viewed on the QUAKERborough website at www.quakerborough.ca.
