Pink in the Rink campaign raises $72,923 for Canadian Cancer Society

Sixth annual fundraiser culminated at last night's Peterborough Petes game

Celebrity sports anchor and honourary co-chair Dan O'Toole speaks at the pre-game ceremony for the 6th annual "Pink in the Rink" along with Anita Blackbourn (who is battling breast cancer) and Anita Record or the Canadian Cancer Society Manager (photo: Pearl Dixon/Peterborough Petes)
Celebrity sports anchor and honourary co-chair Dan O'Toole speaks at the pre-game ceremony for the 6th annual "Pink in the Rink" along with Anita Blackbourn (who is battling breast cancer) and Anita Record or the Canadian Cancer Society Manager (photo: Pearl Dixon/Peterborough Petes)

The Peterborough Petes and the Canadian Cancer Society Peterborough and District Unit announced that $72,923 was raised in the sixth annual “Pink in the Rink” fundraising campaign.

The campaign culminated at the Petes game at the Peterborough Memorial Centre last night, where the Petes prevailed with a 6-3 win against the Windsor Spitfires.

During an emotional pre-game ceremony, honourary co-chair Dan O’Toole spoke while Anita Blackbourn, local mother of two who is battling stage four breast cancer, looked on. Dan and Anita were joined at centre ice by Canadian Cancer Society Manager Anita Record, Petes President Jim Devlin, Montana’s Manager Mike Jickels, and Tim Horton’s Owners Lee Schubert and Donna Annett.

O’Toole, a Peterborough native who is best known as a sports anchor with Fox Sports 1 in Los Angeles (and formerly with TSN’s SportsCentre), raised $6,895 for the campaign alone.

During and after the game, Canadian Cancer Society volunteers and staff coordinated several other fundraising initiatives, with results as follows:

  • Chuck-a-Ball: $1,000
  • Silent Auction: $6,678
  • Game-worn jersey live auction: $21,595 (Michael Clarke’s and Josh Coyle’s jerseys sold for the most at $1,250 each)
  • Bucket pass: $3,395

Leading up to the game night, the Petes unveiled the new commemorative jersey design that features the names of nearly 200 individuals directly affected by cancer.

The $72,923 fundraising total includes sales from special commemorative fundraising t-shirts and scarves, sponsorship sales, and money donated at the Pink in the Rink Celebrity Servers event at Kelsey’s and Montana’s in January.

Below are some photos from the Pink in the Rink game, including fans, player action, and pre- and post-game ceremonies. All photos are by Pearl Dixon for the Peterborough Petes.

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