New Downtown Dollar Gift Card can be used online or in-person at more than 65 businesses in downtown Peterborough

Gift card available in $25, $50, $100, and $200 denominations

Shopper Deanna Henry displays a Downtown Dollars Gift Card now available for shopping in-store and on-line at participating businesses in downtown Peterborough. The card is available in $25, $50, $100, and $200 denominations. (Photo courtesy of Peterborough DBIA)
Shopper Deanna Henry displays a Downtown Dollars Gift Card now available for shopping in-store and on-line at participating businesses in downtown Peterborough. The card is available in $25, $50, $100, and $200 denominations. (Photo courtesy of Peterborough DBIA)

The Peterborough Downtown Business Improvement Area (DBIA) has just launched a new gift card that can be used at more than 65 shops, restaurants, and services in downtown Peterborough.

The Downtown Dollars Gift Card is available in $25, $50, $100, and $200 denominations. It works like a prepaid credit card and, unlike the original paper Downtown Dollars, can be used for shopping online as well as in-store.

“Our Downtown Dollars have long been a popular gift route,” says DBIA executive director Terry Guiel. “Being able to load them onto a card really takes this program to the next level and will make for a better customer experience, which will work out to more local spending.”

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The gift card program is expected to help increase spending at local downtown businesses, with consumers spending an average of 65 per cent more than the value of a gift card when making a purchase.

The Downtown Dollars Gift Card is available for purchase at theboro.ca/product/downtown-dollars-gift-card/, where you can also find a list of all the participating businesses where you can use the card.

You can also get Downtown Dollars at the DBIA office at 313 Water Street. For inquiries, call 705-748-4774 or email theboro@downtownptbo.ca.

The card used for the Downtown Dollars program is made of 50 per cent recycled material. When your card is depleted, drop it off at a participating retailer or at the DBIA office at 313 Water Street to be sent away for recycling.

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