Grady’s Feet Essentials in Peterborough has gone viral on TikTok.
Almost two weeks ago, the shoe store posted a 30-second video with co-owner Tony Grady outside in the snow demonstrating the folding crampon system that come with Olang boots to increase traction in slippery conditions.
“It’s a good day to flip my grips in my Olang boots,” Tony says. “In weather like this, it gives me added protection in the snow and the ice.”
Over the past week, the Grady’s clip has gone viral, garnering more than 4.7 million views, 70,000 likes, and 1,300 comments.
“What did he just do? Did he switch to 4×4?” reads one popular comment.
Founded in 1990 in Italy, Olang makes trekking and outdoor footwear and winter shoes and boots. Olang’s OC grip system has retractable crampons with stainless steel studs set in flexible polyurethane that are integrated into the soles of the boots.
@gradyshoes Flip Your Grips! Olang boots with built in grips are always ready for a little inclement weather. ?? ?? #olangboots #ptbocanada ? original sound – Grady’s Feet Essentials
Although retractable crampons are nothing new, the clip has obviously resonated with TikTok users.
“It’s been a crazy few days,” Grady’s Feet Essentials wrote on their Facebook page on Sunday (January 21). “We’ve been scrambling to update our TikTok account with links to our website as well as reading and responding to the hundreds of comments and messages.”
Aside from the footwear, many of the comments are about Tony Grady’s appearance in the clip.
“Not going to lie, the comments comparing Tony to Mr. Rogers, Edward Norton, and Chandler Bing have kept us amused,” reads Grady’s Facebook post.
Grady’s Feet Essentials is located at 231 King Street, on the southeast corner of King and Aylmer, in downtown Peterborough.
