Watch The Canadian Canoe Museum’s new video

Promotional video shows the importance of waterways in Canada's growth

The Canadian Canoe Museum has released a new promotional video produced by Peterborough's BrandHealth
The Canadian Canoe Museum has released a new promotional video produced by Peterborough's BrandHealth

Hockey fans may disagree, but The Canadian Canoe Museum has released a new promotional video that proposes that it is the canoe, rather than hockey, that has defined Canadian culture.

The video, produced by BrandHealth of Peterborough, opens with striking aerial views of the winter landscape and then shows a group of settlers carrying old-fashioned hockey sticks as they walk through a forest.

“Some say it was hockey that defined us,” a narrator says. “But with more kilometres of inland waterway than any other nation on Earth, we explored our land, grew our economy, and connected our people — all by water.

The video ends when the group arrives at the lake, discovering that the ice is out, and begin to smile.

“Hockey? It was just the game we played, waiting for the waterways to open — again.”

VIDEO: “Open Again” – The Canadian Canoe Museum

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