Roads and rivers aren’t meeting in Peterborough

City opts to pursue a different branding tagline after negative feedback from the community

By kawarthaNOW -
Published
"Where roads and rivers meet" won't be appearing on any signs for Peterborough. Public response to the new proposed tagline was largely negative, so the city will be looking at alternative taglines.
"Where roads and rivers meet" won't be appearing on any signs for Peterborough. Public response to the new proposed tagline was largely negative, so the city will be looking at alternative taglines.

The people have spoken, and they didn’t like it.

So it’s back to the drawing board for the City of Peterborough’s proposed new tagline “where roads and rivers meet.”

The proposed tagline was the result of a community brand consultation that began in March 2017, with two public meetings and two online surveys that asked people how they would describe Peterborough. Local agency BrandHealth was selected to work on the branding process.

After reviewing 600 responses, BrandHealth presented the proposed tagline “Peterborough — where roads and rivers meet.” to Peterborough city council on Monday, July 24th.

After the proposed tagline became known, it was widely criticized on social media. The city made an online survey available so residents could provide feedback, and 891 responses were submitted.

It appears there was enough negative feedback that the city has decided to revisit the proposed tagline. BrandHealth will be working on developing an alternative tagline.

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