On the heels of its ‘Catch the Leprechauns’ scavenger hunt promotion during March that encouraged people to enjoy the vibrant downtown pub scene, the Peterborough Downtown Business Improvement Area (DBIA) is launching another scavenger hunt promotion for spring to encourage people to shop downtown.
The DBIA announced its new ‘The Golden Goose Chase’ downtown retail incentive program on Tuesday (March 28) at the Peterborough and the Kawarthas Visitors Centre in downtown Peterborough.
Beginning April 1 and running until the end of May, the program will see 20 ‘golden goose eggs’ hidden inside downtown retail locations on a rotating schedule. Each week the special eggs will move to new shops and stores all nestled within the downtown core.
Every time a shopper spots a golden egg, they can earn a ballot for a chance to win a $1,500 Boro gift card shopping spree. The more golden eggs they find, the greater the chances of winning.
“From fashion to vintage and décor, downtown Peterborough has it all,” says DBIA executive director Terry Guiel in a media release. “The Golden Goose Chase project was designed to draw foot traffic into our wonderful retail sector. Similar to our Holiday Shopping Passport program, this project is all about rewarding folks for taking the time to shop in person.”
To participate, download the free mobile scavenger hunt app Goosechase (available on the Apple App Store and Google Play). Once in the app, search “The Golden Goose Chase” or use the game code 5Z67RV to join in on the hunt. Players earn ballots by submitting live-capture photos of each golden egg they find.
In support of Peterborough’s creative economy, the DBIA commissioned local artists to hand-paint each distinctively unique ‘golden goose egg’, with each artist adding their own visual style.
More than 50 downtown retailers, all located within a few city blocks of one another, are participating in the program. They will be enhancing the shopping experience even more with exclusive in-store ‘goose egg’ promotions.
For more information on how to participate in ‘The Golden Goose Chase’ scavenger hunt, and for an interactive map of all the participating retails, visit goldengoosechase.com.
