Sports commentator and former Peterborough radio host Pete Dalliday has a new job with the Peterborough Century 21 Lakers.
The Major Series Lacrosse team announced on Wednesday (October 30) that Dalliday will be joining the organization as director of community engagement and partnerships.
In July, Dalliday announced he was stepping away from his position as morning man at Fresh Radio, a role he held for the last 12 years of his 28-year career with Corus Entertainment. While he said he made the decision for personal reasons, his announcement coincided with layoffs announced by Corus Entertainment across Canada, including in Peterborough.
Dalliday is no stranger to lacrosse or the Lakers, having played for the team in the early 1990s. He is also the play-by-play announcer for both Lakers and Peterborough Petes games on Cogeco YourTV, as well as the play-by-play announcer for the Halifax Thunderbirds in the National Lacrosse League.
As director of community engagement and partnerships, Dalliday “will help expand the Lakers’ footprint, not only in the local sports landscape but also in Major Series Lacrosse and across Ontario,” according to a media release from the Lakers.
The organization says he will work on the team’s marketing strategies, find new sponsorship opportunities, and increases awareness of lacrosse across the region.
“We are excited to have Pete join our team in this capacity,” said board chair Len Powers. “His connection to the community and understanding of the Lakers’ values make him a perfect fit as we strategically grow our presence and engage more deeply with our fans. Pete’s enthusiasm will be key as we build the future of lacrosse here in Peterborough.”
As for Dalliday, he thanked the board for the opportunity “to help lead such an iconic franchise.”
“As someone who has always felt a deep connection to the Lakers — whether as a fan, former player, or from the booth — this role feels like a natural fit,” Dalliday said. “I’m excited to build relationships and strengthen community ties here in Peterborough to support our team, players, fans, and families, continuing to make the Lakers a true part of our community.”
