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Gzowski College’s Melanie Buddle reflects on her time in Peterborough as the college celebrates its 20th anniversary

When Melanie Buddle began working at Trent University more than 20 years ago, shortly after first arriving in Peterborough, she wouldn't have thought she would one day be principal of the Peter Gzowski College which was just being built at the time. As the college celebrates its 20th anniversary, it's a chance for Buddle to reflect on more than two decades as a professional at Trent University and as a mother and active member of the Peterborough community. (Photo courtesy of Trent University)

Trent University’s Peter Gzowski College is celebrating its 20th anniversary, and the college’s principal Melanie Buddle is celebrating her own 20th anniversary of sorts.

Gzowski College’s two-decade milestone has an important connection to many areas of Buddle’s life, as the college was built not long after she began her career at Trent University and soon after settling into her life in Peterborough and becoming a mother — all factors that shape who she is today.

“It’s an interesting time for me because I have all these things going on in my life and lots of them are things I’ve been doing for years, but it does feel like a bit of a culmination of 20 years around Peterborough,” she says.

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After growing up in Lakefield, Buddle left the region to study theatre and history at the University of Guelph before completing her master’s degree and PhD in British Columbia.

It took becoming a young mother to bring her back to Peterborough, where she finished her PhD while simultaneously raising a newborn. During this time, while parenting full-time, she also launched her professional career, beginning her trajectory at Trent University first as a course instructor, before moving into full-time work as an assistant professor, academic advisor, and then college principal.

“I like teaching, but I didn’t like all the other things that came with being an academic,” she recalls. “I liked being in an academic environment, I liked helping students, I liked working with students, I liked interacting, but not the archival work — writing another article or book was not really for me.”

Melanie Buddle, principal of Trent University's Peter Gzowski College, speaking at the "Refugee Journalists in Canada" event in February 2020 where award-winning filmmaker, historian, journalist and Trent alumnus James Cullingham shared a demo of his then-in-development documentary "The Cost of Freedom: Refugee Journalists in Canada." (Photo: @RefJrnsDoc on Twitter)
Melanie Buddle, principal of Trent University’s Peter Gzowski College, speaking at the “Refugee Journalists in Canada” event in February 2020 where award-winning filmmaker, historian, journalist and Trent alumnus James Cullingham shared a demo of his then-in-development documentary “The Cost of Freedom: Refugee Journalists in Canada.” (Photo: @RefJrnsDoc on Twitter)

It then would make sense that she ended up in the administrative role she did, as a principal where she continually helps students “figure out their path” by sitting with them one-on-one while still having a leadership role around the institution.

“It allows me to continue to support students but also make sure that a whole team in the college is supporting students and making sure they are getting what they need,” she says. “The job is super interesting because it’s right in between the administrative jobs at the university where you’re doing work for students but not interacting with them and the other jobs where you’re all frontline and you’re just doing appointment. I’m right in the middle and that’s what I love.”

While building her career, Buddle was also raising two kids who now, themselves, are not far from the age of the students she interacts with every day on the job. Both, however, have taken much different career paths as her daughter Taren Ginter is in Tokyo in Japan doing a master’s and PhD program in astrobiology while her son Cameron Ginter is in British Columbia in mountain adventure skills training.

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With her husband Drew Ginter also working in the education sector as a teacher at James Strath Public School in Peterborough, you might think the couple would have encouraged both their kids to pursue higher education, but Buddle says that’s not the case.

“Post-secondary education is really important, but it’s not for everyone,” she says. “There’s a lot of things that young people can do that are on a different path. I do think that people going to university or college when they’re not ready can be much worse.”

Being unsure about her own career aspirations when she first entered post-secondary school helps her now connect with the students who come to her feeling embarrassed because they’re not sure what they want to do. Using her own experience, she assures them it’s okay to be in doubt and often suggests students explore their interests outside of academics through volunteering, work placements, employment, and joining teams.

Melanie Buddle (second from left) with her daughter Taren Ginter, son Cameron Ginter, and husband Drew Ginter. (Photo courtesy of Melanie Buddle)
Melanie Buddle (second from left) with her daughter Taren Ginter, son Cameron Ginter, and husband Drew Ginter. (Photo courtesy of Melanie Buddle)

“When students get involved outside their classes, that’s where they start to develop their passion and then they move into really interesting careers,” Buddle says. “A lot of students in our current era change their majors and change their mind along the way. I think that helps them land somewhere because when you figure out what you don’t like, then you start to figure out what you will like. I think they need to know they’re okay if they’re open to change.”

That’s where she says being in a place like Peterborough is beneficial.

“Peterborough is still pretty small, and Trent is definitely still small enough that people make great connections and then they find things they want,” she says. “It’s a really great incubator for people. I think the university is as well because we do allow for quite a bit of exploration in figuring out what you want to study.”

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Now that her kids are all out of the nest, Buddle is spending more time getting immersed in that community and, after a couple of years as a board member of Peterborough’s ReFrame Film Festival, is now the chair of the non-profit organization that celebrated its own 20th anniversary last year.

Actively involved in the arts during the “explosion of culture, art, and theatre in Peterborough in the late ’80s,” Buddle wanted to meet the needs of her creative side.

“I’m really glad I got involved with ReFrame because I’ve met incredible people, both on the board and at the film screenings,” she says. “I’m sort of figuring out how to be out in the world a little bit more without being in the trenches of childcare, and getting involved in volunteer work and giving back to the community is a really nice way to do that.”

An avid cyclist, Melanie Buddle joins her team the Peterborough Derailleurs each year to participate in the Ride to Conquer Cancer in support of the Princess Margaret Cancer Centre. Having done their 10th ride in 2024, the group has raised more than $250,000 for the foundation. (Photo courtesy of Melanie Buddle)
An avid cyclist, Melanie Buddle joins her team the Peterborough Derailleurs each year to participate in the Ride to Conquer Cancer in support of the Princess Margaret Cancer Centre. Having done their 10th ride in 2024, the group has raised more than $250,000 for the foundation. (Photo courtesy of Melanie Buddle)

Also an avid cyclist, Buddle also joined forces with other cyclists in the community to form the Peterborough Derailleurs, and participates in the Ride to Conquer Cancer in support of the Princess Margaret Cancer Centre every spring. Over 10 years, the group has raised over $250,000.

While the next chapter of her life will include more time for community involvement (though she assures she is not leaving any of her current responsibilities behind), she is eager to be celebrating some of the successes over the years with the 20th anniversary celebration of Gzowski College from 1 to 3 p.m. on Saturday (October 5), with the family of the college’s journalist namesake as special guests.

“I watched it being built,” says Buddle, reflecting on her time at the college. “I never would have guessed that I would be this engaged and involved in most of its history.”

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Just as she thinks Peterborough is a great place for young people to find the connections that help them on their career paths, Buddle attributes the community to her own successes as a professional, mother, and community member over the past 20 years.

“I think there are a lot of women like me who, in a smaller town, end up knowing so many people,” she says.

“I think the size of this town and the passion you can have for a variety of different areas can really open a lot of really fun trajectories that get you engaged in the community.”

As her kids have grown up and followed their own passions, Melanie Buddle has been spending more time finding her place in the community. In 2021, she joined as a board member for the ReFrame Film Festival and now serves as chair. (Photo courtesy of ReFrame Film Festival)
As her kids have grown up and followed their own passions, Melanie Buddle has been spending more time finding her place in the community. In 2021, she joined as a board member for the ReFrame Film Festival and now serves as chair. (Photo courtesy of ReFrame Film Festival)

Kawartha Land Trust opens new memorial forest in Peterborough County

Dan Roussel, Marlene Roussel, and Mike Roussel after planting a ceremonial burr oak on September 27, 2024 to mark the opening of Kawartha Land Trust's Roussel-Steffler Memorial Forest, located within the Roussel-Steffler Memorial Sanctuary. The Roussel-Steffler family donated their 102-acre property to Kawartha Land Trust for protection in 2023 in honour of their late husband and father Paul Roussel. (Photo: Stephanie Lake for Kawartha Land Trust)

Kawartha Land Trust (KLT) has established a memorial forest in a protected nature reserve in Peterborough County, where donors to the land conservation charity can have a loved one’s name included on a memorial sign that they can visit throughout the year.

KLT held an opening ceremony last Friday (September 27) for the new Roussel-Steffler Memorial Forest located within KLT’s Roussel-Steffler Memorial Sanctuary in Douro-Dummer Township.

The Roussel-Steffler family donated their 102-acre property — which includes forests and a section of a provincially significant wetland — to KLT in 2023, in honour of the late Paul Roussel who had cared for the property for decades.

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Along the edges of the now-protected forest are trees that the Roussel-Steffler family — Roussel and his wife Marlene and their sons Dan and Mike — planted during the 40 years they owned the property as they worked to reforest sections of their land.

KLT will continue the reforestation of sections of the nature sanctuary through memorial forest plantings of native trees, shrubs, and wildflowers in the retired agricultural field.

“From the growing community of understorey plants to the eventual towering canopy, we’re building toward a forever forest here,” said KLT’s land stewardship manager Hayden Wilson during the opening ceremony of the memorial forest.

Mary Anne Caibaiosai, a knowledge keeper originally from Wiikwemkoong unceded territory (Manitoulin Island), at the opening ceremony of Kawartha Land Trust's Roussel-Steffler Memorial Forest on September 27, 2024. The Roussel-Steffler Memorial Forest sign, which will feature the names of donors' loved ones, was unveiled at the ceremony where Caibaiosai spoke about connecting to those who have passed through nature and the nature of grief.  (Photo: Stephanie Lake for Kawartha Land Trust)
Mary Anne Caibaiosai, a knowledge keeper originally from Wiikwemkoong unceded territory (Manitoulin Island), at the opening ceremony of Kawartha Land Trust’s Roussel-Steffler Memorial Forest on September 27, 2024. The Roussel-Steffler Memorial Forest sign, which will feature the names of donors’ loved ones, was unveiled at the ceremony where Caibaiosai spoke about connecting to those who have passed through nature and the nature of grief. (Photo: Stephanie Lake for Kawartha Land Trust)

Other speakers at the opening ceremony included KLT’s executive director John Kintare and donor relations coordinator Oriona Rendon as well as Mary Anne Caibaiosai, a knowledge keeper originally from Wiikwemkoong unceded territory (Manitoulin Island), who spoke about connecting to those who have passed through nature and the nature of grief. Douro-Dummer Township mayor Heather Watson also attended the ceremony.

KLT unveiled the Roussel-Steffler Memorial Forest sign during the ceremony. For a donation to KLT of $100 or more, members of the public can protect nature in memory of a loved one and can choose to have their loved one’s name included on the memorial sign, which will be updated each year. KLT will hold an annual ceremony at the Roussel-Steffler Memorial Forest each fall to honour and remember those recognized on the sign.

“When my father died unexpectedly in 2020 I learned first-hand how touching it can be to know that other people are memorializing the ones we love,” Kintare said at the opening ceremony. “I also learned how difficult it can be to come together to remember, especially when our loved ones are laid to rest far away. KLT’s Roussel-Steffler Memorial Forest provides this space.”

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Founded in 2001, KLT currently protects 43 properties that include more than 7,350 acres of ecologically diverse lands, some of which are open to the public to hike or enjoy nature. Donors can visit the Roussel-Steffler Memorial Forest any time throughout the year to walk the grounds, visit the memorial sign, and remember their loved one.

To make a donation in memory of a loved one, visit kawarthalandtrust.org/you-can-help/giving-in-memory/. Donations to KLT will support the reforestation of the Roussel-Steffler Memorial Forest and other priority land protection and stewardship projects in the Kawarthas.

“I am so grateful to the Roussel-Steffler family for making this possible through their generous donation of the land,” Kintare said. “I hope this property becomes a place of memory and celebration for our community.”

Peterborough County hosting series of town hall meetings on local healthcare

As the need for family doctors and other primary care practitioners intensifies throughout the nation, Peterborough County is hitting the road to talk about its own recruitment efforts.

The county is hosting a series of “911 Local Healthcare” town hall meetings, with the next one running on Saturday (October 5) in the Municipality of Trent Lakes. Trent Lakes residents are invited to join the meeting at 10 a.m. at the Cavendish Community Hall, located at 18 Community Complex Dr. in Buckhorn, to hear about the county’s efforts and learn how they can also be part of the solution.

Lori Richey, Peterborough County’s healthcare advancement coordinator, is hosting seven in-person town hall meetings and some virtual gatherings as well for those unable to attend the in-person events.

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“The goal of the town hall is to share, in person, the work that is being done on their behalf to attract and retain primary care physicians/nurse practitioners in Peterborough County, to educate the public about the current state of the health system, and to discuss how they can become involved — as it takes a community to care for a community,” Richey told kawarthaNOW.

The county shares the following reasons for attending the October 5th town hall: you are a resident of Trent Lakes, you want to know how to access medical care if you do not have a family physician, or you want to help in your community’s efforts to recruit and retain family physicians.

The session encompasses an introduction to Richey and her role, which the county says is “a pivotal addition to our community-focused initiatives.” Established in the fall of 2023, the position was specifically designed to address the unique health needs of residents across the eight lower-tier townships.

In October 2023, Lori Richey was hired as the healthcare advancement coordinator for Peterborough County. She has over 28 years of experience in the healthcare sector, including with the Peterborough Family Health Team and Fairhaven long-term care home. (Photo courtesy of Lori Richey)
In October 2023, Lori Richey was hired as the healthcare advancement coordinator for Peterborough County. She has over 28 years of experience in the healthcare sector, including with the Peterborough Family Health Team and Fairhaven long-term care home. (Photo courtesy of Lori Richey)

“With a primary objective of attracting and retaining family physicians in Peterborough County, our coordinator also prioritizes health education to empower individuals with the knowledge they need to make informed decisions,” the county said about Richey’s role.

Richey has more than 28 years of experience in the health care sector, which includes previously serving as executive director and physician recruiter with the Peterborough Family Health Team.

During the town hall, attendees will find out how to keep up-to-date on current advocacy efforts and learn about the county’s healthcare needs assessment form and the “healthcare ambassador” initiatives, along with Peterborough County’s healthcare resource guide. They’ll also learn how they can help attract physicians to their community.

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While no registration is required to attend the October 5th session, the county asks residents to arrive at the hall shortly before 10 a.m.

According to the Canadian Medical Association (CMA), more than one in five Canadians — an estimated 6.5 million people — don’t have a family doctor or nurse practitioner they see regularly.

In addition, the CMA says the number of family doctors “isn’t keeping pace with demand.” The federal government expects Canada to be short nearly 20,000 family doctors to fill job openings up to 2031, the CMA noted.

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Back in Peterborough County, upcoming “911 Local Healthcare” town halls include:

  • Township of Selwyn: Tuesday, November 12 at 7 p.m. in council chambers at the Township of Selwyn building (1310 Centre Line, Selwyn)
  • Township of Douro-Dummer: Wednesday, November 13 at 7 p.m. in the Harvest Room of the Douro Community Centre (2893 Highway 28, Douro)

For more information about Peterborough County’s efforts on physician recruitment and health education, visit the “Your Health Matters” page at www.ptbocounty.ca/yourhealthmatters.

Spook-tacular family fun returns to downtown Peterborough October 26 with ‘Halloween in the Booro’

Boardwalk Board Game Lounge on George Street welcoming trick-or-treaters and late-night shoppers to the second annual "Halloween in the Booro" event in 2023. Boardwalk Board Game Lounge is one of nearly 30 downtown Peterborough businesses that will be participating in the 2024 event from 5 to 8 p.m. on Saturday, October 26, organized by the Peterborough Downtown Business Improvement Area (DBIA). (Photo courtesy of Peterborough DBIA)

It’s October, which means kids of all ages are eagerly anticipating the arrival of Halloween. That includes the folks at the Peterborough Downtown Business Improvement Area (DBIA) which, for the third straight year, is bringing the family-friendly “Halloween in the Booro” celebration back to the downtown core.

Taking place from 5 to 8 p.m. on Saturday, October 26th, the free event features spook-tacular family fun including trick-or-treating and late-night shopping at nearly 30 downtown businesses, haunted characters stationed throughout the downtown to greet treat-or-treaters and shoppers, and a scavenger hunt for kids.

As well as bringing the community together to celebrate the year’s sweetest day in downtown Peterborough (which the DBIA has branded “The Boro”), Halloween in the Booro shines a spotlight on the locally owned, independent businesses that make The Boro a special and unique destination.

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“Our Halloween in the Booro event is not only great for families but also plays a vital role in supporting our local business community,” says DBIA executive director Nour Mazloum in a media release. “It encourages residents to get out and explore our downtown, discover something new, and further strengthens the connection with our downtown businesses.”

Participating businesses on Charlotte, George, Hunter, Sherbrooke, and Water streets will be spookifying their storefronts, handing out Halloween treats while offering exclusive experiences. The trick-or-treating tour will culminate with a spooky and sweet surprise for those who complete the scavenger hunt.

“This event is always a highlight for us,” says Lisa Couture, owner of Couture Candy PTBO, one of the participating businesses on George Street. “It’s amazing to see families out enjoying and exploring our downtown. The energy it brings is contagious.”

Families trick-or-treating during the second annual "Halloween in the Booro" event in 2023. Organized by the Peterborough Downtown Business Improvement Area (DBIA), the 2024 event returns to the downtown from 5 to 8 p.m. on Saturday, October 26. (Photo courtesy of Peterborough DBIA)
Families trick-or-treating during the second annual “Halloween in the Booro” event in 2023. Organized by the Peterborough Downtown Business Improvement Area (DBIA), the 2024 event returns to the downtown from 5 to 8 p.m. on Saturday, October 26. (Photo courtesy of Peterborough DBIA)

Along with Couture Candy PTBO, other participating businesses on George Street include Iceman Video Games, Chumleighs, Boardwalk Board Game Lounge, Kollect This Inc., Green Street, Summer Soul Yoga & Wellness, Lift Lock Escape, and John Roberts Clothiers. On Water Street, trick-or-treaters can drop in to The Neighbourhood Vintage, Needles in the Hay, Statement House, Birdhouse Tattoo, Watson & Lou, and Vanilla Room.

Participating businesses on Charlotte Street include T-Elle Boutique by VSL, Rawscoe’s Sport Collectibles, Cozy Home, Bobo Tea, The Toy Shop, Gather Home Goods, and Lavender Moon, while Hunter Street businesses include NAKA Japanese, Plant Goals, and The Dirty Burger, and Sherbrooke Street businesses include Sugar Me Right! Beauty Studio, Avant Garden Shop, and The Vine.

Families can use the trick-or-treating map below to plan their trick-or-treating and shopping adventure for the evening.

Halloween in the Booro Trick-or-Treating Map

View a standalone map

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“We’re so excited to welcome everyone back this year and to be part of such a fun and engaging community event,” Couture adds. “It’s a great way to connect with our customers and celebrate the spirit of downtown Peterborough.”

Halloween in the Booro is free for everyone to attend, and the Peterborough DBIA encourages families — locals and visitors alike — to come downtown and join the celebration.

To keep up to date on Halloween in the Booro and other DBIA events, visit theboro.ca and follow The Boro on Instagram and Facebook.

Organized by the Peterborough Downtown Business Improvement Area (DBIA), the third annual "Halloween in the Booro" event runs from 5 to 8 p.m. on October 26, 2024. Nearly 30 locally owned, independent businesses will be decked out for Halloween and hand out sweets to trick-or-treaters while also offering late-night shopping. (Photo courtesy of Peterborough DBIA)
Organized by the Peterborough Downtown Business Improvement Area (DBIA), the third annual “Halloween in the Booro” event runs from 5 to 8 p.m. on October 26, 2024. Nearly 30 locally owned, independent businesses will be decked out for Halloween and hand out sweets to trick-or-treaters while also offering late-night shopping. (Photo courtesy of Peterborough DBIA)

Investigation underway into death of 43-year-old Peterborough woman in apartment fire

As well as fire and emergency response, Peterborough Fire Services provides public fire and safety education and fire prevention, investigation, and Fire Code enforcement. (Photo: Peterborough Fire Services)

An investigation is underway into the death of a 43-year-old woman in an apartment fire in Peterborough on Tuesday afternoon (October 1).

At around 3:40 p.m. on Tuesday, a Peterborough police officer on general patrol was flagged down and made aware of a fire in an apartment at a small three-storey residential building on the northwest corner of Rubidge and Townsend streets.

After responding to the fire, Peterborough Fire Services found a 43-year-old Peterborough woman inside the apartment.

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Despite life-saving efforts from firefighters and emergency medical services, the woman was pronounced dead at the scene.

Peterborough police and the Ontario Fire Marshal will be at the scene on Wednesday to conduct their investigation.

Anyone with information is asked to contact Peterborough police at 705-876-1122 ext. 555 or Crime Stoppers at 1-800-222-8477 or online at stopcrimehere.ca.

Grady’s Feet Essentials in Peterborough celebrates 40 years in business

Grady's Feet Essentials owners Tony and Kelli Grady in 2012, cutting the ribbon during a grand opening of their former location in Peterborough's Lansdowne Place Mall following a major storefront renovation. Now located again in downtown Peterborough and celebrating 40 years in business, the couple reflects on the ups and downs of running their successful business. (Photo courtesy of Grady's Feet Essentials)

Keeping a business running for 40 years is not an easy feat — even if you are masters of feet like Kelli and Tony Grady, owners of Grady’s Feet Essentials in downtown Peterborough.

Despite four decades of accurate trend predictions, successful rebrands, and developing a loyal customer base, the husband-and-wife team have also faced their share of challenges, including box store competitors and a global pandemic.

But the Gradys are proof that some foresight, adaptability, luck, and a little bit of fun can go a long way — 40 years and counting.

In 1984, Ken Grady Sr. founded what would become Grady's Feet Essentials 40 years later when he opened Grady's Orthopaedic Service, which supplied custom-molded orthotics. His son Tony and his wife Kelli took over the family business in 1997 and have since rebranded and relocated several times before moving to their current location at 231 King Street in downtown Peterborough. (Photos courtesy of Grady's Feet Essentials)
In 1984, Ken Grady Sr. founded what would become Grady’s Feet Essentials 40 years later when he opened Grady’s Orthopaedic Service, which supplied custom-molded orthotics. His son Tony and his wife Kelli took over the family business in 1997 and have since rebranded and relocated several times before moving to their current location at 231 King Street in downtown Peterborough. (Photos courtesy of Grady’s Feet Essentials)

“We see challenges and face them head on,” Tony says. “We try to be ahead of the curve, see what’s coming, and position ourselves.”

Tony first began working in the business when he was in high school in 1986, two years after his father Ken Grady Sr. started Grady’s Orthopaedic Service, visiting customers directly in their homes to make custom-molded orthotics. The business moved to Hunter Street in 1985 under the new name Grady’s Shoes and Orthopaedic Services, before relocating to George Street the following year.

In 1997, Tony and Kelli purchased the business and pivoted to selling comfort brands, renaming the business to Tony Grady’s Shoe Tree. Facing stiff competition from several other shoe stores that were located downtown, the pair made a shrewd business decision to help differentiate them from their competitors.

A young Tony Grady behind the desk at Grady's Shoes at 386 George Street North in 1997 after purchasing the business from his father. An entrepreneur from a young age, Tony began working at his father's business as a teenager. (Photo courtesy of Grady's Feet Essentials)
A young Tony Grady behind the desk at Grady’s Shoes at 386 George Street North in 1997 after purchasing the business from his father. An entrepreneur from a young age, Tony began working at his father’s business as a teenager. (Photo courtesy of Grady’s Feet Essentials)

“Retailers wouldn’t sell to us because they already had accounts in Peterborough,” says Kelli. “When we eventually got Birkenstock, we said, ‘Let’s be the biggest Birkenstock retailer in the area.’ That’s what we did and we continue to do — be the best we can be.”

Their stock continued to grow, but the store has always maintained their focus on shoes that are both comfortable and dependable. Today, in addition to top-notch customer service with 3D foot scanning, knowledgeable staff, and after-care services (including the $20 Blundstone TLC and the free Birkenstock cork reseal), Grady’s has dozens of high-quality brands including New Balance, Brooks, and Clark’s in addition to Birkenstock and Blundstone.

“We don’t buy disposable shoes — we buy shoes that are built to last,” Kelli says. “That’s important to us and important to our customers. We really feel very strongly that we don’t want to be part of that disposable culture, and we feel good about selling products that are good for people.”

After purchasing the business in 1997, Tony and Kelli Grady changed the name of the 386 George Street North store to Tony Grady's Shoe Tree. Facing stiff competition from several other shoe stores that were located downtown, the couple set a goal to become the biggest and best Birkenstock retailer in the region. (Photo courtesy of Grady's Feet Essentials)
After purchasing the business in 1997, Tony and Kelli Grady changed the name of the 386 George Street North store to Tony Grady’s Shoe Tree. Facing stiff competition from several other shoe stores that were located downtown, the couple set a goal to become the biggest and best Birkenstock retailer in the region. (Photo courtesy of Grady’s Feet Essentials)

When Kelli and Tony noticed fewer customers heading downtown in 2000, they decided to branch out to work out of Lansdowne Place Mall. They began in the walkway at the top of the escalators with one cart, later moving to the bottom of the escalator with two carts with a carpet in the middle along with a couple of chairs.

“It was like a little store,” Kelli recalls. “It gave us a lot more opportunity to introduce what we do and how we’re different. That really helped expand our following faster and build our database of loyal customers.”

Despite the success of the mall location, Lansdowne Place initially didn’t want to lease them an available storefront, favouring larger franchises over a local independent shop. When they were finally granted a lease for a storefront on the upper level of the mall in 2005, the Gradys realized how “restricting” it was to be in the mall after being so used to the control they had as small business owners.

After rebranding Tony Grady's Shoe Tree as Grady's Feet Essentials, Tony and Kelli Grady set up a location near the escalators of Lansdowne Place Mall in Peterborough. The location gave the business more foot traffic and allowed the couple to expand their customer base. (Photo courtesy of Grady's Feet Essentials)
After rebranding Tony Grady’s Shoe Tree as Grady’s Feet Essentials, Tony and Kelli Grady set up a location near the escalators of Lansdowne Place Mall in Peterborough. The location gave the business more foot traffic and allowed the couple to expand their customer base. (Photo courtesy of Grady’s Feet Essentials)

The couple was also less than excited when they found out they had to make renovations. Despite being hesitant at first to make the changes, they hired a designer who Kelli says “brought us to the next level.”

“It was instrumental in helping us understand how the buyer’s mind works and how to set up a store in a way that was appealing to people and traffic flow,” Kelli explains. “That set us up to really grow.”

“We were the number one store per square foot in our category for years,” adds Tony.

In 2005, Tony Grady cut the ribbon to open a new storefront for Grady's Feet Essentials in Lansdowne Place Mall, before opening a renovated storefront in 2012. The business continued to find success at the mall location, becoming the number one store in its category for many years. (Photos courtesy of Grady's Feet Essentials)
In 2005, Tony Grady cut the ribbon to open a new storefront for Grady’s Feet Essentials in Lansdowne Place Mall, before opening a renovated storefront in 2012. The business continued to find success at the mall location, becoming the number one store in its category for many years. (Photos courtesy of Grady’s Feet Essentials)

With that success came the need for more inventory space and, in 2018, the couple purchased the building where Grady’s Feet Essentials lives today, at 231 King Street in downtown Peterborough. Though initially it was used for storage, the pandemic gave the Gradys the opportunity to try using the building as a retail space.

The pandemic also meant that Grady’s products were in high demand, with health care and essential workers needing Birkenstock polyurethane clogs which are easy to disinfect. Others in the community were spending more time walking and needed proper footwear from brands like New Balance and Brooks.

Much of the success of Grady’s Feet Essentials comes down to experience and forethought, like Tony’s insistence back in the 1990s that Blundstone would become very popular and the couple’s decision not to cancel orders at the start of the pandemic, thereby avoiding the repercussions of later supply chain shortages. However, a little bit of luck can also go a long way.

After first purchasing the space to use for storage in 2018, Grady's Feet Essentials officially opened at 231 King Street in downtown Peterborough in 2022 after beginning to operate out of the storefront during pandemic lockdowns. (Photo courtesy of Grady's Feet Essentials)
After first purchasing the space to use for storage in 2018, Grady’s Feet Essentials officially opened at 231 King Street in downtown Peterborough in 2022 after beginning to operate out of the storefront during pandemic lockdowns. (Photo courtesy of Grady’s Feet Essentials)

The convenient timing of getting an electric delivery vehicle six months before the pandemic hit and having launched an online store in January 2020 set up the Gradys up for success in adapting to COVID-19 lockdowns. Today, Grady’s Feet Essentials continues to offer free same-day local delivery while also shipping their products across the country.

“There’s a certain segment of the population that want to support local and they buy local,” Tony says. “But there’s also tremendous convenience that, if you need new shoes today, you can get them online. We’ve made it a priority to make sure it’s as easy to shop online as it is in the store.”

The Gradys are hoping this combination will help them overcome the next hurdle they are predicting — manufacturers selling directly to customers — because many of their customers prefer to shop local first while others appreciate the level of customer service they get at Grady’s Feet Essentials.

“For some people it’s the local aspect, knowing that you’re supporting a family and our shop dog Luna and our wonderful staff and that your money stays completely in the community,” says Tony. “For other people, it’s knowing they’re getting a proper fit, and that we’re trying to make it as convenient as possible for people to shop and to make it a pleasant experience.”

Rotarian Lloyd Graham (left) and Rotary District 7010 Governor Juanita Hodgson (right) presented Kelli and Tony Grady with the Rotary Club of Peterborough's Paul Harris Fellow Award in November 2023. Nominated by Graham, the couple received the Club Service award which recognizes outstanding contributions of Rotarians. (Photo courtesy of Grady's Feet Essentials)
Rotarian Lloyd Graham (left) and Rotary District 7010 Governor Juanita Hodgson (right) presented Kelli and Tony Grady with the Rotary Club of Peterborough’s Paul Harris Fellow Award in November 2023. Nominated by Graham, the couple received the Club Service award which recognizes outstanding contributions of Rotarians. (Photo courtesy of Grady’s Feet Essentials)

Along with their customers, Tony and Kelli are also big local supporters. Grady’s Feet Essentials sponsors both 4th Line Theatre and New Stages Theatre, in addition to the Peterborough’s Dragon Boat Festival and Community Care Peterborough’s foot clinic. Tony is a volunteer with Junior Achievement, helping the next generation of entrepreneurs, and both Tony and Kelli are on the board of directors for the Rotary Club of Peterborough.

“There were things we did in 2019 that in some ways set us up to survive the pandemic, and one of them was joining Rotary, because that got us doing something that was separate from our business where we felt we were giving back and were part of a community of people,” Kelli says, noting how essential Rotary’s international work on eradicating polio over the past 35 years has been.

“I think people forget how bad it was for a long time with children getting paralyzed,” she points out. “It’s amazing that Rotary has focused their efforts there, and we’re very proud to be a part of that.”

@gradyshoes Flip Your Grips! Olang boots with built in grips are always ready for a little inclement weather. ?? ?? #olangboots #ptbocanada ? original sound – Grady’s Feet Essentials

Aside from four decades of running a successful local business and giving back to the community, the Gradys also know how to have a little bit of fun.

Tony’s “flip my grips” video in January, where he demonstrated the folding crampon system that come with Olang boots to increase traction in slippery conditions, went viral on TikTok with five million views. Then there’s all the other hilarious social media content, like the Jon Cena-inspired Instagram reel where Tony wears a muscle suit and sandals (and nothing else) to market the store’s Birkenstock line.

“We’ve been in business so long, so we’re always looking for new ways to keep it interesting and so that’s something that we can do to have fun,” Kelli says, noting that viewers should “be prepared” as more videos are coming soon.

Grady's Feet Essentials owners Kelli and Tony Grady with "shop dog" Luna at their current location at 231 King Street in downtown Peterborough. After 40 years in business, Grady's Feet Essentials continues to focus on buying and selling top-quality, built-to-last, comfortable shoe brands including Blundstone, Birkenstock, Keen, Teva, Redback, Clarks, Finn Comfort, New Balance, and Brooks. Known for their customer service, the Gradys also offer 3D foot scans and will supply customers with the knowledge and tools to care for their new shoes, also providing Birkenstock cork resealing and Blundstone TLC services. (Photo courtesy of Grady's Feet Essentials)
Grady’s Feet Essentials owners Kelli and Tony Grady with “shop dog” Luna at their current location at 231 King Street in downtown Peterborough. After 40 years in business, Grady’s Feet Essentials continues to focus on buying and selling top-quality, built-to-last, comfortable shoe brands including Blundstone, Birkenstock, Keen, Teva, Redback, Clarks, Finn Comfort, New Balance, and Brooks. Known for their customer service, the Gradys also offer 3D foot scans and will supply customers with the knowledge and tools to care for their new shoes, also providing Birkenstock cork resealing and Blundstone TLC services. (Photo courtesy of Grady’s Feet Essentials)

Reflecting back on 40 years, Kelli and Tony note how meeting challenges head-on has only made their business stronger.

“There’s always going to be challenges and there were challenges we never could have foreseen, like the pandemic,” Kelli says. “But once you’ve handled certain challenges, when more come along you know you handle them too. That builds resilience and confidence, and I think that really made a difference.”

To shop in store, visit Grady’s Feet Essentials at 231 King Street, Peterborough or browse the full collection by shopping online at feetessentials.com. Follow Grady’s Feet Essentials on Facebook, Instagram, TikTok, and X (formerly Twitter).

 

This branded editorial was created in partnership with Grady’s Feet Essentials. If your organization or business is interested in a branded editorial, contact us.

Hike for Hospice raises record-breaking $136,000 for Hospice Peterborough

Participants in the annual Hike for Hospice fundraiser for Hospice Peterborough cross the bridge from Millennium Park on their way to Roger's Cove in East City on September 22, 2024. (Photo: Anne Leavens)

The annual Hike for Hospice has raised a record-breaking $136,000 for Hospice Peterborough.

Held for the first time in three years as an in-person event, almost 250 participants gathered on September 22 to walk in support of the non-profit organization that offers — at no cost to those who need it — support to individuals and families living with or affected by life-threatening illness and grief, including palliative care.

According to a newsletter from Hospice Peterborough, many of those who participated in this year’s event did so in memory of a loved one who had died.

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The event began in Millennium Park with opening ceremonies that included drumming and singing by local women’s drumming group Unity and opening remarks from Hospice Peterborough’s executive director Hajni Hos, with a reflection from Hospice Peterborough’s supportive care counsellor and podcast host Red Keating and music by the Hospice Singers.

Participants then walked from Millennium Park to Roger’s Cove in East City, with the option to continue to the beach at Beavermead Park.

For the past 22 years, Hike for Hospice has been Hospice Peterborough’s largest annual fundraiser. It was held as a virtual event from 2020 to 2023 due to the pandemic, returning as an in-person event this year.

“Hospice Peterborough extends a massive thank you to hikers, donors, staff, volunteers, sponsors, and everyone who made the event a success,” the organization’s newsletter states.

Bobcaygeon’s Globus Theatre holding auditions Sunday for its annual holiday panto

The cast of Globus Theatre's 2021 holiday panto "Mother Goose". Known for its annual traditional British panto, the Bobcaygeon theatre company is holding auditions for this year's panto, "Aladdin" by Sarah Quick, on October 6, 2024. The production runs from December 4 to 15. (Photo: Dahlia Katz)

Globus Theatre is putting the call out to young performers in Kawartha Lakes to audition for the Bobcaygeon theatre company’s annual holiday panto.

Auditions will be held at the Lakeview Arts Barn on Sunday afternoon (October 6) for Aladdin, a traditional British panto running from December 4 to 15.

Globus Theatre is looking for talented — or just very enthusiastic — young performers over the age of six who want to work alongside professional actors in a busy production and learn each step of taking the page to the stage.

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Written by Globus Theatre artistic director Sarah Quick, Aladdin is a comic version of the classic tale that the whole family can enjoy. The audience will follow the titular hero on a thrilling, madcap adventure where he meet many characters, including the evil Abanazar, Aladdin’s mother the Widow Twankey, the rather clumsy Genie-of-the-Ring, and the object of Aladdin’s affections, Princess So Shy.

While students of Globus Theatre’s School of Dramatic Arts will be given priority when auditioning, everyone who signs up for an audition will be considered for parts, and roles may be double cast. As well as young performers, Globus welcomes anybody of any age who would like to work backstage, paint scenery, build sets, find props, sew costumes, or do make-up.

Audition times on Sunday afternoon are 2 p.m. for ages 6 to 9, 3 p.m. for ages 10 to 13, 4 p.m. for youth over 14, and 5 p.m. for adults. Globus Theatre asks those who are auditioning for performance roles to prepare a one-minute monologue and also to be prepared to read from the script.

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To register for an audition timeslot, call 705-738-2037 or emailing Sarah Quick at sarah@globustheatre.com.

Performances of Aladdin will be held for area schools during the day on December 4 and 5, with public performances taking place at 7 p.m. on opening night (December 6) and at 8 p.m. on December 7 and 13 and 14, and at 2 p.m. on December 7 and 8 and 14 and 15.

For more information about Globus Theatre and its current season, and for tickets to Aladdin, visit globustheatre.com.

New Luminary Awards to shine a light on Peterborough-area women in business

Sarah Budd, outgoing CEO and president of Peterborough and Kawarthas Chamber of Commerce, speaks at the launch of the chamber's inaugural Luminary Awards, held at Bennett's Furniture and Mattresses in Peterborough on September 18, 2024. With five categories, the awards celebrate women in business in the city and county of Peterborough, both those in leadership roles and those who lead from behind the scenes. Nominations are now open until January 17, 2025. (Photo: Heather Doughty Photography)

With the aptly named Luminary Awards, Peterborough and Kawarthas Chamber of Commerce is putting a spotlight on local women in business.

“As women, we really know the power of women supporting women, but also how important it is to give back and inspire the younger generation,” says Sarah Budd, outgoing president and CEO of Peterborough and Kawarthas Chamber of Commerce.

Open to women and those who identify as women in the city and county of Peterborough, the awards celebrate the achievements of those who shape and inspire the community, whether from leadership positions or from behind the scenes. With five categories, the inaugural Luminary Awards are open for nominations until Friday, January 17th.

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Budd wanted to introduce awards for women in business since before she began leading the chamber two years ago. Between learning about other chambers of commerce hosting similar initiatives and seeing how connections are formed between women at the Women’s Business Network of Peterborough, it’s a project that has always been in the back of her mind.

“I really benefited from mentorships early on in my career, and just being around a bunch of other women,” Budd says, noting how eagerly community members seemed to want an award like this. “As soon as we started talking it up, we knew we were on to something.”

When asked why she thinks it resonated so much with community members, chamber vice chair Susan Dunkley referred to the collection of portraits of past chamber chairs that hung in the chamber’s board room until about a year and a half ago. Save for three, all the photos — covering upwards of 130 years — were of men.

“I think that’s why people are excited, because it has always been about the men,” Dunkley explains. “That’s not to say men don’t deserve it, but there have been women who have been doing amazing things for years but not being recognized. Right now, there’s some really amazing women coming to the forefront and shining a light on all the rest of us.”

Female business and community leaders gathered at Bennett's Furniture and Mattresses in Peterborough on September 18, 2024 to celebrate the launch of Peterborough and Kawarthas Chamber of Commerce's inaugural Luminary Awards. Celebrating women at all levels in business, the awards feature five categories ranging from employees to emerging entrepreneurs to legacy entrepreneurs. (Photo: Heather Doughty Photography)
Female business and community leaders gathered at Bennett’s Furniture and Mattresses in Peterborough on September 18, 2024 to celebrate the launch of Peterborough and Kawarthas Chamber of Commerce’s inaugural Luminary Awards. Celebrating women at all levels in business, the awards feature five categories ranging from employees to emerging entrepreneurs to legacy entrepreneurs. (Photo: Heather Doughty Photography)

Including one award specifically for a “barrier-buster employee,” all the Luminary Awards are intended to recognize the added barriers that women in business face compared to their male counterparts. Dunkley points out that women, while managing their own careers, are also more likely to be the ones who manage their families by keeping track of appointments and kids’ schedules.

“You’re trying to do that and run a business and that’s a huge barrier, because I do not feel we equally share responsibility of home life,” she says, noting other barriers in the workplace like gender disparity and pay gaps.

“I would never give up my being a mom and being a grandmother — they’re the most important things in the world to me,” Dunkley says. “My businesses is also super important — my clients all mean the world to me — but my kids and being a mom, that’s my number one job and that should not diminish me as a business woman in any way, and yet it does.”

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For her part, Budd says that because so many men are in leadership positions, this influences how women feel they are expected to act in the workplace to move up the career ladder.

As an example, she recalls a story she recently heard about a woman in business feeling she had to order a hamburger and beer instead of the salad and wine she preferred while at a lunch meeting so as to “fit in” among her male colleagues.

“If there were more of us that were at the top, there would be more salads around the table as well as hamburgers,” Budd laughs. “Neither is wrong, it’s just that we feel we have to assimilate and become more male. That wouldn’t be the way if we had more female role models.”

Martha Sullivan of Sullivan Law Ptbo speaks at the launch of Peterborough and Kawarthas Chamber of Commerce's first annual Luminary Awards, held at Bennett's Furniture and Mattresses in Peterborough on September 18, 2024. Sullivan Law Ptbo is the presenting sponsor for the awards that celebrate women in business. (Photo: Heather Doughty Photography)
Martha Sullivan of Sullivan Law Ptbo speaks at the launch of Peterborough and Kawarthas Chamber of Commerce’s first annual Luminary Awards, held at Bennett’s Furniture and Mattresses in Peterborough on September 18, 2024. Sullivan Law Ptbo is the presenting sponsor for the awards that celebrate women in business. (Photo: Heather Doughty Photography)

While the Luminary Awards will certainly shine a light on female business leaders in the community, Budd notes it’s also essential to recognize those women who are behind the scenes as with the “One to Watch – Employee” award.

“Not everyone’s going to run their own business or be the CEO, so it’s really important to recognize and to be inspired by those that lead from behind as well,” she says.

“I know so many women that I’ve worked with over the years that are not going to be the CEO, but we would not have been able to accomplish what we did without them. Those stories need to be told.”

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The Luminary Awards will also honour those women in business who have built a legacy in the community and have guided others, while also recognizing emerging entrepreneurs.

“It’s really important that we have the full circle, and it’s not just about the new and under 40,” says Dunkley. “It shouldn’t be focused on one thing — it should be the whole gamut.”

“I think everybody that is a female that is pretty successful will say they remember women in their lives that they aspired to be,” Budd adds. “They inspired them to think they could do that, too, and that’s what the Luminary Awards is all about.”

Award-winning kawarthaNOW founder and publisher Jeannine Taylor introducing the "One to Watch - Employee" award during the launch of Peterborough and Kawarthas Chamber of Commerce's inaugural Luminary Awards on September 18, 2024. kawarthaNOW is the presenting media sponsor for the awards that celebrate women in business. (Photo: Heather Doughty Photography)
Award-winning kawarthaNOW founder and publisher Jeannine Taylor introducing the “One to Watch – Employee” award during the launch of Peterborough and Kawarthas Chamber of Commerce’s inaugural Luminary Awards on September 18, 2024. kawarthaNOW is the presenting media sponsor for the awards that celebrate women in business. (Photo: Heather Doughty Photography)

While people can certainly submit nominations on behalf of a friend or co-worker, Budd and Dunkley notes that self-nominating ensures that everything on a woman’s resume will be included in the nomination.

“We definitely want to encourage women to toot their own horns — that’s the whole point of this,” says Budd.

“We want them to be proud of their accomplishments and we want to celebrate them for those accomplishments, so whether they’re nominated by their peers or they nominate themselves, that’s great.”

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Having both received their own share of awards and accolades, Budd and Dunkley note that the Luminary Awards are not just great marketing opportunities for nominees to gain more traction in their business, but the recognition is significant for their own sense of self-worth.

“Anytime you win an award, it really does make you step back and see that what you do everyday matters,” Budd explains. “Sometimes we just really need that pat on the back because often, as women, we are our harshest critics.”

“Because we do that balancing act between kids and family and business, many women aren’t sure if we’re giving enough or giving too much. It’s honestly immeasurable to get that validation from the public and from your peers. I’m sure it will inspire them to want to do even more, or become mentors themselves.”

Susan Dunkley, vice chair of the board of Peterborough and Kawarthas Chamber of Commerce, speaks at the launch of the chamber's first annual Luminary Awards, held at Bennett's Furniture and Mattresses in Peterborough on September 18, 2024. Tickets are now available for the awards luncheon, taking place on May 8, 2025, where the inaugural award recipients will be celebrated. (Photo: Heather Doughty Photography)
Susan Dunkley, vice chair of the board of Peterborough and Kawarthas Chamber of Commerce, speaks at the launch of the chamber’s first annual Luminary Awards, held at Bennett’s Furniture and Mattresses in Peterborough on September 18, 2024. Tickets are now available for the awards luncheon, taking place on May 8, 2025, where the inaugural award recipients will be celebrated. (Photo: Heather Doughty Photography)

An awards luncheon for the Luminary Awards will take place from 11 a.m. to 2 p.m. on Thursday, May 8th in the Great Hall at Trent University’s Champlain College, featuring networking, keynote speakers, and a celebration of the award recipients.

“It’s good to be excited about everybody, but I feel that it is time for us to be excited in particular about women,” says Dunkley.

Visit www.luminaryawards.ca for the list of award categories and to submit a nomination by Friday, January 17th. You can also purchase tickets for the awards luncheon, with an early bird price of $75. Table sponsorships, which include eight tickets, are available for $1,000.

 

kawarthaNOW is proud to be the presenting media sponsor of the Luminary Awards.

‘A stylist in your pocket’: legacy meets modern as Peterborough’s Dan Joyce Classic Clothing rebrands as DJC Modern Apparel

Owner Nancy Wiskel has rebranded Dan Joyce Clothing as DJC Modern Apparel and is hosting a grand opening at the store's new location at 1525 Chemong Road on October 5, 2024. (Photo courtesy of DJC Modern Apparel)

Just as fashion trends are ever-changing, Peterborough entrepreneur and style guru Nancy Wiskel knows all too well how a business and its customers can evolve.

That’s why, alongside a move to a new location, she has re-branded her women’s clothing business with a new name that reflects that it’s about so much more than clothing — it’s about the women who wear it.

At a grand opening on Saturday (October 5), Wiskel will officially launch her new store DJC Modern Apparel at 1525 Chemong Road.

Nancy Wiskel's DJC Modern Apparel is located at 1525 Chemong Road in the same location as outdoor furniture retailer Shop the Lake at 1525 Chemong Road. Both businesses are finalists for the Retailer Award at the Peterborough and the Kawarthas Chamber of Commerce's 2024 Business Excellence Awards. (Photo courtesy of DJC Modern Apparel)
Nancy Wiskel’s DJC Modern Apparel is located at 1525 Chemong Road in the same location as outdoor furniture retailer Shop the Lake at 1525 Chemong Road. Both businesses are finalists for the Retailer Award at the Peterborough and the Kawarthas Chamber of Commerce’s 2024 Business Excellence Awards. (Photo courtesy of DJC Modern Apparel)

“My focus is all on helping women find their own unique style, and making women feel confident in what they want to wear,” says Wiskel. “DJC Modern Apparel has a genuine desire to make a difference in people’s lives and in doing so, has fostered an environment where women find support, community, and clothing that make them look and feel great.”

When Wiskel purchased Dan Joyce Classic Clothing in downtown Peterborough in 2019, she understood the pressure and responsibility that came with taking the reins of a long-established business.

“I knew I was taking over a 40-year business that had built up a lot of trust and was known as a legacy business in Peterborough,” she says. “I knew I could honour that legacy but still bring my own strengths right to the forefront and help evolve the shop.”

With lots of easily accessible free parking and with the showroom located on a single floor, DJC Modern Apparel offers a more accessible and streamlined shopping experience than the previous location of Dan Joyce Classic Clothing on Hunter Street in downtown Peterborough. (Photo courtesy of DJC Modern Apparel)
With lots of easily accessible free parking and with the showroom located on a single floor, DJC Modern Apparel offers a more accessible and streamlined shopping experience than the previous location of Dan Joyce Classic Clothing on Hunter Street in downtown Peterborough. (Photo courtesy of DJC Modern Apparel)

With the arrival of the pandemic a year later, Wiskel says she spent all her time and effort keeping the business afloat and didn’t have the chance to look at what she wanted it to be in the future.

“Now that we’re out of the pandemic, the whole marketplace has changed and the way women relate to clothing now is a little bit different,” she says. “With my own evolution as a business owner, I now really have that focus on what I want the next stage of the business to be.”

The rebrand of Dan Joyce Classic Clothing to DJC Modern Apparel is happening in tandem with the store’s move to 1525 Chemong Road, where it will share the building with outdoor furniture retailer Shop the Lake. The move from the “beautiful, older” building at 87 Hunter Street West to the “brighter, more modern” building is aligned with Wiskel’s vision for the business and the changes she has seen in women’s clothing.

The thin and neutral-coloured lettering in the DJC Modern Apparel logo represents the kind of clothing items shoppers will find in store. The "DJC" recognizes the legacy of the original business, with the stylized J in the shape of a pocket representing that coming into the store "is like having a stylist in your pocket." (Graphic courtesy of DJC Modern Apparel)
The thin and neutral-coloured lettering in the DJC Modern Apparel logo represents the kind of clothing items shoppers will find in store. The “DJC” recognizes the legacy of the original business, with the stylized J in the shape of a pocket representing that coming into the store “is like having a stylist in your pocket.” (Graphic courtesy of DJC Modern Apparel)

The new brand logo sports a minimalistic design with the three letters “DJC” printed in thin font with a dark circle around the words “Modern Apparel.” The thin and neutral-coloured lettering make for a sophisticated, elegant, and simple look — not unlike the styles you might find at DJC Modern Apparel when shopping for pieces to round out your wardrobe.

“When I use DJC, it still respects the legacy of Dan Joyce Clothing but in a more modern way, while the Modern Apparel very much reflects the direction that we’re going into with our offerings,” says Wiskel, also noting how the ‘J’ in the logo is stylized to look like a pocket. “The pocket in the logo represents that, when you come to our store, it’s like having a stylist in your pocket.”

With lots of easily accessible free parking and with the showroom located on a single floor, DJC Modern Apparel’s new location also offers a more accessible shopping experience. Labels using the circle from the new logo categorize the lines of clothing throughout the store, including the basics, travel clothing, and capsule collections — interchangable clothing items coordinated around a common colour palette that mean you can create a wide variety of outfits with just a small selection of items.

“We can concentrate a little bit more on the whole concept of capsules and putting wardrobe essentials together for women,” Wiskel says. “At our store, women can find curated collection of quality clothing made to last and the expertise to help them find confidence and joy in their choices. Our ethos is that each item should contribute to an integral, cohesive wardrobe where all the pieces work together.”

DJC Modern Apparel inspires and supports women by not just offering the latest fashions and quality brands, but by helping women find confidence and joy in their choices. The new brand's ethos is centred around helping women find and curate a cohesive wardrobe where all clothing items work together, with a focus on wardrobe capsules. (Photo courtesy of DJC Modern Apparel)
DJC Modern Apparel inspires and supports women by not just offering the latest fashions and quality brands, but by helping women find confidence and joy in their choices. The new brand’s ethos is centred around helping women find and curate a cohesive wardrobe where all clothing items work together, with a focus on wardrobe capsules. (Photo courtesy of DJC Modern Apparel)

Despite the rebrand and move, Wiskel’s business continues to do what it has always done: offer high-quality clothing for women while focusing on what matters to the contemporary shopper.

“We’re the antidote to fast fashion,” Wiskel explains. “We’re very much focusing on minimal amounts of clothes in your closet of higher quality and making it cohesive so that everything works together. Although you can see the latest looks in our shop floor, we aren’t just about the latest trends — we’re about helping women express themselves through what they wear.”

Wiskel notes that operating in a shared space with Shop the Lake is a great partnership because of their shared values. In fact, both businesses are finalists in the retail category for the Business Excellence Awards from the Peterborough and the Kawarthas Chamber of Commerce.

“You’re going to get an elevated experience regardless of whose store you’re in so that was really important to both of us,” Wiskel says. “It’s quite exciting to be able to collaborate with another business who have a similar demographic, so I think we’re going to have a lot of fun too with collaborations going forward.”

“I’m also super excited to be able to take more lifestyle photography with the inventory that they have,” she jokes, referring to the modelling she does herself to show off the clothing available at her business.

Owner Nancy Wiskel describes DJC Modern Apparel as "the antidote to fast fashion," because her business encourages women to curate their closets with limited amounts of high-quality, made-to-last clothing that can be mixed and matched to create a wide range of outfits. (Photo courtesy of DJC Modern Apparel)
Owner Nancy Wiskel describes DJC Modern Apparel as “the antidote to fast fashion,” because her business encourages women to curate their closets with limited amounts of high-quality, made-to-last clothing that can be mixed and matched to create a wide range of outfits. (Photo courtesy of DJC Modern Apparel)

Before introducing new lines and brands at DJC Modern Apparel, Wiskel is going to evaluate who shops in the new store, the types of clothing they’re seeking out, and whether DJC Modern Apparel will tap into some of Shop The Lake’s cottager demographic. For now, she says, nothing is changing.

“I’ve stayed tried and true to what I know my existing clientele is going to like,” she says. “But I’m going to see who comes in and then I can start to bring in some different lines based on what I’m seeing. My hope is that we are going to see some change while still being able to serve our existing clientele who have been very loyal.”

If there’s not enough to look forward to, DJC Modern Apparel will soon be launching a “wearhouse” group on Facebook of sale and bargain items. Online shoppers will be able to place holds on items and pick them up in store.

“It’s another way that people can reach us,” Wiskel says. “Follow along there and you’ll get some really good deals.”

Owner Nancy Wiskel is hosting a grand opening of DJC Modern Apparel at 1525 Chemong Road from 10 a.m. to 4 p.m. on October 5, 2024 with Oldies 96.7 broadcasting live on location, complimentary refreshments and bites for shoppers, draw prizes, and goodie bags. (Photo courtesy of DJC Modern Apparel)
Owner Nancy Wiskel is hosting a grand opening of DJC Modern Apparel at 1525 Chemong Road from 10 a.m. to 4 p.m. on October 5, 2024 with Oldies 96.7 broadcasting live on location, complimentary refreshments and bites for shoppers, draw prizes, and goodie bags. (Photo courtesy of DJC Modern Apparel)

While DJC Modern Apparel is now open at its new location, Wiskel is hosting a grand opening celebration from 10 a.m. to 4 p.m. on Saturday (October 5). The day will include Oldies 96.7 broadcasting live on location, complimentary refreshments and bites for shoppers, draw prizes, and goodie bags.

“I’ve been really pleasantly surprised with the amount of enthusiasm the customers have shown for this move,” Wiskel says. “It wasn’t an easy decision to make. Always at the back of my mind is whether customers would appreciate the move and whether they would come with me, but the response has been very, very supportive.”

For more information about DJC Modern Apparel and to shop online, visit www.djclothing.ca. You can also follow DJC Modern Apparel on Instagram and Facebook.

 

This branded editorial was created in partnership with DJC Modern Apparel. If your business or organization is interested in a branded editorial, contact us.

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