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GreenUP’s Summer Ride Club helps Peterborough kids fall in love with biking

Trent Health in Motion co-owners Michael Williams and Reanna Montopoli cycling with their family and colleagues during a cycling event in June. The Peterborough health and wellness clinic has sponsored the GreenUP 2025 Summer Ride Club's grand prize with a $500 gift card to any local bike shop. (Photo: Micheal Williams / Trent Health in Motion)

In decades past, summer was for bike riding. Iconic movies like E.T. the Extra Terrestrial and nostalgic shows like Stranger Things serve as reminders to yesterday’s children of summers spent endlessly roaming around with friends on a trusty bicycle.

To capture this same feeling for today’s kids, GreenUP launched Summer Ride Club in 2023, a summer program that helps motivate kids and families to bike further and more often over the summer break.

Summer Ride Club is a self-directed program that offers nine open-ended cycling challenges, one for each week of summer.

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Participants can register for the club online and pick up a Summer Ride Club passport at one of three locations — the GreenUP office, B!KE the Community Bike Shop, or Ecology Park — to begin recording their adventures. Registrants also receive weekly online newsletters full of cycling how-tos, route ideas, and safety tips.

The passport includes suggested destinations for exploration and is a great way collect kilometres, achievements, and summer bike-riding memories.

One challenge prompts participants to “Bike to a Beach” — but the nearest splash pad, pool, or even a sprinkler at a friend’s house count, too. Another invites riders to “Bike Across a Bridge,” of which there are many to choose from in Peterborough.

GreenUP's Summer Ride Club passport contains nine open-ended ride challenges, example destinations, and invites participants to record their adventures. Passports can be picked up at GreenUP, B!KE: The Community Bike Shop, or Ecology Park Native Plant & Tree Nursery, and returned to GreenUP at the end of the summer for a chance to win a grand prize of $500 to any local bike shop, sponsored by Trent Health in Motion. (Photo: Natalie Stephenson / GreenUP)
GreenUP’s Summer Ride Club passport contains nine open-ended ride challenges, example destinations, and invites participants to record their adventures. Passports can be picked up at GreenUP, B!KE: The Community Bike Shop, or Ecology Park Native Plant & Tree Nursery, and returned to GreenUP at the end of the summer for a chance to win a grand prize of $500 to any local bike shop, sponsored by Trent Health in Motion. (Photo: Natalie Stephenson / GreenUP)

“Working through the Summer Ride Club (passport) has put bike riding at the centre of our summer plans and has allowed us to explore new areas of our community,” says Heather, a local parent who has been participating with her two children for three years, adding there’s “an increase in the enthusiasm of the kids to get out and bike, even on hot days.”

“The kids are also more willing to travel longer distances on their bikes in order to complete a challenge. Completing the challenges each week has helped our family to get more time outside, be more physically active, and spend quality time as a family. The kids are also very motivated at the chance to win prizes each summer.”

Participants who submit their completed passports to GreenUP at 378 Aylmer Street North in downtown Peterborough before Thursday, August 28 at 4 p.m. are entered into a draw to win a $500 gift card to any local bike shop.

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This grand prize was generously sponsored by Trent Health in Motion, a multidisciplinary clinic offering a wide range of health services.

“As local business owners and active transportation advocates, we’re thrilled to support a program that promotes fun, fitness, and community connection,” says Trent Health in Motion co-owner Michael Williams. “We see firsthand the physical, mental, and social benefits of physical activity, especially when it’s outdoors and shared with others.”

Michael and co-owner Reanna Montopoli are champions for cycling culture in Peterborough. As members of Green Economy Peterborough — a network of businesses who work to reduce their carbon footprint and lead the way to a greener future — their business received a bike-friendly business audit in 2024. This audit revealed ways to be more supportive of clients and staff who arrive at the clinic by bike, on foot, or via public transit, rather than driving a car.

Peterborough has many wonderful places to bike, including over 26 kilometres of urban trails such as the Rotary Greenway Trail. Summer Ride Club invites participants to bike further and more often in the summer, including trying new routes and trails. (Photo: Natalie Stephenson / GreenUP)
Peterborough has many wonderful places to bike, including over 26 kilometres of urban trails such as the Rotary Greenway Trail. Summer Ride Club invites participants to bike further and more often in the summer, including trying new routes and trails. (Photo: Natalie Stephenson / GreenUP)

One recommendation resulting from the audit was to support events and initiatives that promote the community benefits of cycling, referred to as “bike culture promotion.” Being daily cycle commuters themselves, Michael and Reanna jumped on board by sponsoring the Peterborough Bicycle Advisory’s Cycling Summit: Safe Streets for Everyone in 2024, and later supported the CMHA HKPR Change the Cycle mental health ride.

When Michael reached out to GreenUP seeking an opportunity to get involved in 2025, Summer Ride Club was a great fit.

“Programs like Summer Ride Club create opportunities for kids to fall in love with biking early, laying the foundation for lifelong healthy habits,” Michael says. “Supporting this initiative aligns beautifully with both our personal values and our clinic’s mission of helping people move more, move better, and feel better.”

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Encouraging families to ride together offers an opportunity to build life skills and cycling habits, resulting in more young people cycling into adulthood. In a busy world where time and money for physical activity is at a premium, it can be refreshing to slow down and create intentional memories with family or friends by biking together.

“I would highly recommend adding the program to everyone’s summer plans,” says Heather. “(Summer Ride Club) is accessible to all ages and abilities. It’s a great way to see our city from a new perspective and add some cost-free fun to the summer.”

Summer Ride Club passports are available all summer long at GreenUP (378 Aylmer St. N.), B!KE: The Community Bike Shop (293 George St. N), and GreenUP Ecology Park Native Plant & Tree Nursery (1899 Ashburnham Dr.). For more information and to register for the club, visit greenup.on.ca/summer-ride-club/.

Hike, Bike, and Bark for Hospice is ‘a day that brings our community together to support Ed’s House’

Some of the participants in the 2024 Hike, Bike, and Bark for Hospice event at Victoria Park in Cobourg, which raised record-breaking $77,390 in support of Ed's House Northumberland Hospice Care Centre. The 2025 event returns to Victoria Park on Sunday, September 28. (Photo: Community Care Northumberland / Facebook)

Whether walking in sneakers, pedalling a bicycle, or parading on puppy paws, humans and their four-legged friends are invited to help raise money for hospice by taking part in “Hike, Bike, and Bark” in Cobourg this fall.

Advance registration opens in August for Hike, Bike, and Bark for Hospice, an annual event that supports Ed’s House Northumberland Hospice Care Centre. Last year’s event raised a record-breaking $77,390.

Whether walking in memory of a loved one, cycling for a cause, or enjoying a day out with a four-legged friend, there’s a route for everyone, Community Care Northumberland (CCN) said.

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Hike, Bike, and Bark for Hospice returns to Victoria Park in Cobourg on Sunday, September 28.

Chelsea Rankin, communications specialist for CCN and Ed’s House, shared some of the organization’s hopes for this year’s event.

“This year’s Hike, Bike, and Bark for Hospice is a day that brings our community together to support Ed’s House, raises awareness, and celebrates the care and compassion our team provides every day,” Rankin told kawarthaNOW.

“It’s also an opportunity to share the personal stories of those whose lives have been touched by Ed’s House and to show our appreciation for the incredible work being done. Most importantly, we want everyone to have a great time, enjoy the outdoors, connect with others, and have some fun while supporting a truly meaningful cause.”

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Every dollar raised helps the care teams at Ed’s House Northumberland Hospice Care Centre provide services such as volunteer hospice support, in-home visiting hospice, education, grief and bereavement, counselling, and end-of-life care in its 10-suite hospice residence. All services are free for the families served.

Advance registration opens on Monday, August 11, and a newly updated website makes signing up easier than ever, CCN noted. Anyone who registers between August 11 and 31 will automatically have a chance to win one of three early bird prize packs.

Participants can register online as individuals, create a new team, or join an existing one. Each registrant will have access to a personalized dashboard to track donations, monitor fundraising progress, and share their journey on social media using built-in tools and custom graphics.

Also returning this year is the friendly leaderboard competition, where fundraisers can compete for the titles of “top individual fundraiser” and “top fundraising team.”

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There are two-kilometre, five-kilometre, and 10-kilometre options. Kids under 12 and dogs participate for free, while individuals aged 13 and up can register for $30, which includes an official event T-shirt and race kit.

“This event is all about coming together to honour, to support, and to make a difference,” said CNN CEO Trish Baird in a statement. “Every dollar raised helps ensure Ed’s House can continue providing exceptional, compassionate hospice care across the county.”

Event sponsorship opportunities are also available. To learn more about sponsorship packages or to share a personal hospice story as part of this year’s campaign, contact Kristin Andrews at k.andrews@commcare.ca or 905-885-0466.

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To learn more about the event or to register as of August 11, visit hikebikebarkforhospice.ca.

Ed’s House is a hospice centre in Hamilton Township that opened in the fall of 2020. The centre provides a comfortable setting to receive palliative support from early family engagement and beyond at no cost to hospice clients and their families.

An integral service of CCN, Ed’s House acts as a centralized hub for CCN’s interdisciplinary hospice services team by providing caregiver support, palliative outreach and education, health system navigation and grief and bereavement support in addition to resident hospice care.

Special air quality statement in effect for Kawarthas region until Thursday

Smoke from forest fires in Quebec hangs over the Township of Highlands East in Haliburton County on June 25, 2023. (Photo: Bruce Head / kawarthaNOW)

Environment Canada has issued a special air quality statement for the Kawarthas region until Thursday (July 31).

The special air quality statement is in effect for Peterborough County, Kawartha Lakes, and Haliburton County.

Smoke from forest fires over the Prairies has moved over the area causing poor air quality. Air quality is expected to improve Thursday morning into Thursday afternoon.

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As smoke levels increase, health risks increase. Limit time outdoors. Consider reducing or rescheduling outdoor sports, activities and events.

You may experience mild and common symptoms such as eye, nose and throat irritation, headaches or a mild cough. More serious but less common symptoms include wheezing, chest pains or severe cough. If you think you are having a medical emergency, seek immediate medical assistance.

People more likely to be impacted by outdoor air pollution, including people aged 65 and older, pregnant people, infants and young children, people with an existing illness or chronic health condition, and people who work outdoors, should reduce or reschedule strenuous activities outdoors and seek medical attention if experiencing symptoms.

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When indoors, keep windows and doors closed as much as possible. When there is an extreme heat event occurring with poor air quality, prioritize keeping cool.

Protect your indoor air from wildfire smoke. Actions can include using a clean, good quality air filter in your ventilation system or a certified portable air cleaner that can filter fine particles.

If you must spend time outdoors, a well-constructed, well-fitting and properly worn respirator type mask (such as a NIOSH-certified N95 or equivalent respirator) can reduce your exposure to the fine particles in the smoke. Even though exposure may be reduced, there can still be risks to health.

Check in on others who are in your care or live nearby who may be more likely to be impacted by outdoor air pollution.

 

This story has been updated with the latest forecast information From Environment Canada.

Police recover body of 75-year-old North York man from Balsam Lake in Kawartha Lakes

Kawartha Lakes Ontario Provincial Police (OPP) searching Balsam Lake in Kawartha Lakes after a man fell out of a canoe the evening of July 29, 2025. The following day, police recovered the body of a 75-year-old North York man from the lake. (Photo: Kawartha Lakes OPP)

A 75-year-old North York man drowned after falling out of a canoe on Balsam Lake in Kawartha Lakes on Tuesday evening (July 29).

At around 6:21 p.m., Kawartha Lakes Ontario Provincial Police (OPP) responded to a marine call on Balsam Lake, where they were notified that a man in a canoe had gone overboard and failed to resurface.

OPP officers, including from the Marine Unit and Emergency Response Unit, patrolled the water extensively searching for the missing man but were unable to locate him before nightfall.

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On Wednesday, the OPP Underwater Search and Recovery Unit assisted in the search and, at around 1:30 p.m., recovered the body of a 75-year-old man from North York.

Police are continuing to investigate the drowning.

“With capsized vessels and falling overboard the top contributing factors in boating deaths every year, a significant number of lives stand to be saved if boaters, personal watercraft users, and paddlers wore a lifejacket or personal flotation device,” the OPP states in a media release.

After 66 years, a cherished hockey tradition in Peterborough will see its final face-off

An 11-year-old Wayne Gretzky with Gordie Howe at a "Great Men of Sports" dinner at the Kiwanis Club in Brantford, Ontario, in 1972. Gretsky is one of 87 past participants in the Peterborough Liftlock Atom Hockey Tournament who went on to play for the National Hockey League. (Photo: Brantford Expositor/Post Media)

After 66 years, a cherished hockey tradition in Peterborough will see its final face-off in 2026.

On Tuesday (July 29), organizers announced the Peterborough Liftlock Atom Hockey Tournament for nine to 11 year olds — now called the Peterborough Liftlock U11 Hockey Tournament — will end after one final edition to be held from January 9 to 11, 2026 at various arenas in Peterborough.

According to a media release from longtime director Bill Auckland, the decision to end the tournament has been “a difficult one.”

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Auckland cites increasing difficulty in finding and retaining enough volunteers to maintain the tournament, including for scheduling and arena operations, as one of the reasons.

“Changes within the broader minor hockey landscape may have also contributed to the challenges,” reads the media release.

At its peak, the tournament was one of the largest and most respected Atom-level tournaments in North America, regularly attracting around 100 teams from across Ontario, Quebec, and the U.S. However, the number of participating teams has declined since a two-year hiatus due to the pandemic, with 87 teams in 2023, 71 in 2024, and 64 in 2025.

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The Peterborough Liftlock Atom Hockey Tournament began in 1958-59 as a one-day event for Pee Wee players (11 and 12 years old) with eight teams.

The tournament grew over the years and, after adapting to age-grouping changes by the Ontario Minor Hockey Association (OMHA), eventually settled on the “Atom” designation in 1974. Just before the pandemic, the OMHA renamed the Atom division to U11 and the tournament followed suit.

According to organizers, 87 past tournament participants went on to play in the National Hockey League, including well-known players like Wayne Gretzky, Eric Lindros, Bob Gainey, Tie Domi, and more.

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As well as proceeds from the tournament contributing to lower hockey costs for local minor players, the tournament has also supported local and national charitable causes as well as capital projects like the Evinrude Centre, Kinsman Civic Centre, and the Peterborough Regional Health Centre.

Last year’s tournament donated $2,500 to the Ennismore Inclusive Playground Project.

Auckland says the final edition “promises to be a celebratory send-off.”

66-year-old Peterborough woman dead after single-vehicle collision on Bensfort Road Tuesday afternoon

A 66-year-old Peterborough woman is dead following a single-vehicle collision on Bensfort Road south of Peterborough on Tuesday afternoon (July 29).

At around 2:45 p.m., Peterborough County Ontario Provincial Police (OPP) along with the Otonabee-South-Monaghan fire department and emergency medical services were dispatched to a serious single-vehicle collision on Bensfort Road near Base Line.

After arriving, officers found a single vehicle in a ditch. The vehicle had collided with a hydro pole, resulting in power lines being downed.

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A Hydro One crew arrived to deal with the downed hydro wires, allowing first responders to access the vehicle.

The driver and sole occupant of the vehicle, a 66-year-old woman from Peterborough, was pronounced dead at the scene.

Bensfort Road was closed between Base Line and Assumption Road for around 14 hours while emergency crews dealt with the collision and police documented the scene.

Anyone who may have witnessed or has video/dash camera footage of the collision, and who has not spoken with police, is asked to contact the Peterborough County OPP Detachment at 1-888-310-1122.

New legacy fund in memory of Lindsay citizen and businessman Linden Mackey will celebrate community leadership

The Linden Mackey Legacy Fund and the annual Linden Lighthouse Legacy Award will recognize and celebrate community service and leadership in memory of the prominent Lindsay citizen and businessman who passed away suddenly in May 2025. (kawarthaNOW collage)

When prominent Lindsay citizen and businessman Linden “Lindy” Mackey passed away suddenly in May at the age of 58, the Kawartha Lakes community was in shock. He left behind his wife Stephanie and their four children Sophia, Thomas, Joey, and Natasha.

Condolences, memories, and tributes poured in for the co-owner of Mackey Funeral Home and Mackey Celebrations and Stoddart Funeral Home Inc., who was known for his community service and leadership, kindness, compassion, and generosity.

Now, the local leadership that Linden embodied will be memorialized with the Linden Mackey Legacy Fund and the annual Linden Lighthouse Legacy Award.

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On Tuesday (July 29), the Community Foundation of Kawartha Lakes announced the establishment of the new fund and award to recognize and celebrate people, community groups, and organizations that go above and beyond to make a positive impact in their communities in the Kawartha Lakes.

“We chose the lighthouse logo as a symbol of our wish to bring light to those silently suffering through dark times, and to express our gratitude for those who offer support when it’s needed most,” says Stephanie in a media release, who also thanked the community for the outpouring of support, compassion, and kindness to her family during “an overwhelmingly difficult time for us.”

To be presented during the Lindsay and District Chamber of Commerce’s Annual Awards Gala beginning in 2026, the annual Linden Lighthouse Legacy Award will shine a light on local leaders who demonstrate generosity, inclusion, and a spirit of neighbourliness, as well as support initiatives that promote mental health and overall community well-being.

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“We are pleased to be able to work with the Community Foundation of Kawartha Lakes and the Lindsay and District Chamber of Commerce to establish the Linden Mackey Legacy Fund and Linden Lighthouse Award,” says Ted Hill, a representative of Linden’s friends. “Linden meant so much to many of us and we wanted to recognize how much our community meant to Linden. We hope that this fund and award will keep Linden’s love for people in our community strong for the years ahead.”

Community members are invited to honour Linden’s legacy by donating to the fund at bit.ly/LindenMackeyLegacyFund or by emailing info@kawarthafoundation.ca.

“Linden was the kind of leader who quietly inspired others through his everyday acts of kindness and generosity,” says Community Foundation of Kawartha Lakes board member Mike Puffer. “Through this fund, we can carry forward that spirit and support those who continue to build a more compassionate and connected community — just as Linden did throughout his life.”

20-year-old woman faces impaired charge after driving boat onto island in Haliburton Highlands

A 20-year-old Bobcaygeon woman is facing an impaired operation charge after the boat she was driving ended up on an island in Kennisis Lake just southwest of Algonquin Provincial Park in the early morning hours of July 27, 2025. Three people received non-life-threatening injuries after the boat struck the island. (Photo: Haliburton Highlands OPP)

A 20-year-old Bobcaygeon woman is facing an impaired operation charge after driving a boat onto an island in Kennisis Lake in the Haliburton Highlands on Sunday (July 27).

In the early morning hours, Haliburton Highlands Ontario Provincial Police (OPP) responded to a report of a boat collision in Kennisis Lake, located just southwest of Algonquin Provincial Park.

Three people on the boat suffered non-life-threatening injuries after it struck an island.

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Police charged the boat’s driver, a 20-year-old woman from Bobcaygeon, with operation while impaired (blood alcohol concentration over 80).

“The consequences of impaired operation are the same whether you are behind the wheel of a car or operating a vessel,” reads an OPP media release.

Haliburton Highlands OPP is reminding the public to practice safe boating, including by always wearing a life jacket and by staying sober while on the water.

OPP officers are actively patrolling both roadways and waterways throughout the summer. If you suspect someone is driving or boating while impaired, call 9-1-1.

The Local Advantage in Peterborough County: Wanderlight Alpaca Experience offers unique agritourism experiences

In 2020, Katie Maitland expanded operations at the family farm her parents purchased in 1987 in the Township of Douro-Dummer and created Wanderlight Alpaca Experience, a unique agritourism destination in Peterborough County. The farm has continued to partner with several local businesses to offer unique experiential offerings which now include walking, dining, stargazing, and doing an escape maze — all featuring loveable alpacas. (Photo courtesy of Wanderlight Alpaca Experience)

While there are lots of agritourism experiences in Ontario, finding one where you can walk, dine, stargaze, and even do an escape maze with an alpaca by your side is a bit harder to come by.

But that’s exactly what you’ll find at Wanderlight Alpaca Experience, located in the Township of Douro-Dummer, one of eight townships in Peterborough County.

Though founder Katie Maitland has been market-gardening and raising animals for many years on the family farm her parents purchased in 1987, she made the shift in 2020 to become an agritourism destination by bringing alpacas to the farm and inviting visitors to experience the land and the loveable animals in all their glory.

“My goal is to bring people to learn about alpacas and get to know them a little bit and see that they’re really interesting, curious, and fun animals,” Maitland explains. “But it’s also to enjoy the beauty and peace of nature while being on a working farm and learning a little bit about agriculture.”

At the farm, guests can book an hour-long private, guided trail walk through the rolling hills on the farm. Visitors will be introduced to each alpaca, pick the one they want to walk with, feed them throughout the walk, and likely make a special connection with the gentle-natured, woolly animal.

Wanderlight Alpaca Experience also hosts a stargazing event with the alpacas where guests can curl up on a blanket and drink hot chocolate while looking at and learning about the stars in the night sky.

There’s even an opportunity for visitors to participate in an outdoor escape maze game created by Millbrook’s Escape Maze, with a time-travelling quest featuring puzzles that participants have to solve to locate the secret hiding space of the alpacas and walk them back to the safety of the barn.

Wanderlight Alpaca Experience partnered with Millbrook's Escape Maze to create an outdoor escape maze experience at the Township of Douro-Dummer farm. Following a creative storyline involving time travel, participants must solve a series of puzzles to locate the secret hiding place of the alpacas and return them safely to the barn. (Photo courtesy of Wanderlight Alpaca Experience)
Wanderlight Alpaca Experience partnered with Millbrook’s Escape Maze to create an outdoor escape maze experience at the Township of Douro-Dummer farm. Following a creative storyline involving time travel, participants must solve a series of puzzles to locate the secret hiding place of the alpacas and return them safely to the barn. (Photo courtesy of Wanderlight Alpaca Experience)

Wanderlight Alpaca Experience also works with other local businesses to offer guests customizable birthday parties and other private events. These can include dining with the alpacas while enjoying charcuterie provided by The Cheesy Fromage in Lakefield. To make a memorable outdoor dining experience, Maitland uses original glasses made by North Kawartha glassblower Sue Rankin and custom-made plates made by The English Potter’s Gail West in Lakefield.

As well as offering these visitor experiences, Wanderlight Alpaca Experience has supported efforts in animal-assisted trauma therapy in partnership with Peterborough Youth Services, and programming for Community Counselling Resource Centre in Peterborough as well as local Girl Guide organizations. Lakefield’s The Divine Craft has previously partnered with the farm to host a Mother’s Day workshop alongside the animals.

Giving back to the community that has supported her, Maitland is a regular donor to the YES Shelter For Youth and Families. Over the 2024 holiday season, she raised over $1,000 for the shelter by selling custom alpaca calendars printed locally using Trent Campus Print and which she sold in part through Watson & Lou in downtown Peterborough.

To keep the alpacas healthy and happy, Wanderlight Alpaca Experience relies on feed from Starfra Feed Services located in Douro-Dummer and Peterborough Veterinary Services.

No matter which experience — or experiences — visitors enjoy at Wanderlight Alpaca Experience, Maitland hopes they create their own memorable bond with the alpacas.

“They’re curious but they’re aloof,” Maitland says. “They can be shy at first and people have to take the time to build the trust, but by the end of the tour, their relationship with the alpacas will shift. It’s wonderful to see.”

To learn more about Wanderlight Alpaca Experience and to book an experience, visit wanderlightalpaca.ca.

 

The Local Advantage in Peterborough County is a branded editorial feature series about locally owned independent businesses in Peterborough County, created in partnership with Peterborough County’s Economic Development & Tourism Division.

Peterborough County logo.

As part of its response to the impact of U.S. tariffs, Peterborough County is showcasing the many unique businesses located in the county, both by sharing their stories of success and how they support both residents and other businesses in their communities.

Whether by shopping at local businesses, dining at local restaurants, staying at local accommodation, or enjoying local experiences, residents and visitors can enhance the economic resilience of Peterborough County during these challenging times and help establish a sustainable foundation for the future.

For more information about economic development and tourism in Peterborough County, visit www.ptbocounty.ca/ecdev and The Kawarthas Tourism at thekawarthas.ca.

Northumberland County asks consumers to take short survey about shopping habits, encourages local spending

As part of the launch of the Northumberland "Buy Local" initiative, consumers are being asked to complete a survey about their local shopping habits, preferences and what would encourage them to shop local more often. (kawarthaNOW screenshot of Northumberland County video)

As part of this summer’s launch of the Northumberland “Buy Local” initiative, consumers are being asked to complete a short survey about their local shopping habits.

Campaign organizers are looking to hear about Northumberland County residents’ purchasing preferences and what would encourage them to shop local more often.

“The goals are to encourage residents to shift more of their everyday spending to businesses right here at home,” Kate Campbell, Northumberland County’s director of communications, told kawarthaNOW.

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“In June, the Prosper in Northumberland task force launched the Buy Northumberland movement, an initiative focused on enhancing our local economy, and supporting our neighbours, friends and family members who own or work at local businesses in Northumberland,” Campbell said.

The initiative is a response to recent economic uncertainty and trade tariffs. The information gathered from consumer survey “will help shape future programs and better support the local shopping experience in Northumberland,” the county noted.

“The Prosper In Northumberland initiative aims to unite our community in support of one another during these uncertain economic times,” Rob Day, Northumberland County’s manager of economic development and co-chair of the Prosper in Northumberland operating group, said in a statement.

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“We encourage everyone to get involved and create meaningful impact by redirecting spending locally.”

The “Prosper in Northumberland” initiative is a 30-plus member task force comprised of representatives from local business associations, chambers of commerce, municipalities, media and businesses from throughout Northumberland.

In addition to the task force’s consumer survey, the campaign features a Buy Local pledge, business research surveys, and a variety of business supports, which are aimed at encouraging residents to shift more of their everyday spending to businesses in Northumberland.

VIDEO: Take the Northumberland Buy Local Pledge

The Buy Local pledge asks consumers to consider signing a digital pledge, which is a commitment to redirect a portion of their average monthly spending towards local businesses in Northumberland.

The Buy Local pledge is open to residents, business owners, and local workers from across Northumberland and offers a flexible commitment where participants can choose to redirect $10 to $100 per month to local businesses. Whether the local spending is on groceries, services, dining, experiences or gifts, “it all makes a powerful difference in the community,” a media release noted.

“For those already doing most of their shopping locally, signing the pledge is a great way to show your support and encourage others to join the movement.”

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Meanwhile, Buy Local champions encourage consumers to take the survey, which is available until Wednesday (July 30) at buynorthumberland.ca.

“Buying local keeps money circulating in our communities and supports the small businesses that give Northumberland its character and heart,” said Northumberland County Warden Brian Ostrander in a statement.

The county said more information will be shared in the coming months, including future survey results, opportunities for business-to-business partnerships, and additional business resources.

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