Wild Rock Outfitters has won the annual holiday window contest in downtown Peterborough.
The outdoor retail store at 169 Charlotte Street came out on top in an online vote, held from November 19 to December 6, where move than 2,400 votes were cast by local residents for their top three window displays.
As the first place winner, Wild Rock claims a $1,000 prize for its decorated window displaying different outdoor equipment and gear against a wintry background of water and trees.
“This holiday season has been all about community, getting outdoors, and supporting each other,” says Tori Silvera, general manager of Wild Rock, in a media release. “Our staff brought their fabulous ideas and talents together to create a beautiful expression of just that, and we’re so happy they’ll be rewarded for their efforts.”
Second place and $500 went to vintage retailer Statement House at 378 Water Street, and third place and $200 went to electric bike and scooter retailer Green Street at 237 George Street
“It feels very festive downtown right now thanks to the creativity of our brilliant shop owners,” says Terry Guiel, executive director of the Peterborough Downtown Business Improvement Area (DBIA), which sponsors the annual contest. “This year’s theme was Holiday Cheer and our businesses curated wonderfully cheery holiday window displays this season.”