Community Futures Peterborough unveils new brand identity

With new executive director Devon Girard at the helm, Community Futures Peterborough has unveiled a new brand identity — the first significant brand update since the economic development organization was formed almost four decades ago.

According to Girard, the rebranding provides a modernized look and reflects the organization’s redefined strategy for supporting local entrepreneurs.

“Our business focus is to support entrepreneurs through funding and provide them access to capital quickly, easily, and with flexible terms,” Girard states in a media release. “The look and feel of our organization should reflect this strategic direction while also visually showcasing the care we have for our clients and dedication to their continued growth.”

The new brand, which included a stylized maple leaf, also recognizes the organization receives its funding from the federal government through the Federal Economic Development Agency for Southern Ontario (FedDev Ontario).

Community Futures Peterborough worked with Peterborough-based marketing agency Mega Experience Inc. “through a comprehensive and structured rebranding process to reflect the organization’s values and commitment to supporting local entrepreneurs.”

According to Community Futures Peterborough board chair Charlina Westbye, the new brand reflects the organization’s “vision of fostering a vibrant and sustainable business community.”

“Our core values of integrity, equality, innovation and change, entrepreneurial and partnership, are all visually showcased in a way that better relates to our clients,” Westbye says. “I couldn’t be prouder of where the organization is headed.”

The new brand will appear on the organization’s revamped website, signage, and all marketing materials in advance of Community Future Peterborough’s annual general meeting on Thursday, June 22, which is open to the public.

Community Futures Peterborough supports small businesses in the city and county of Peterborough with flexible financing. Since 1985, it has invested more than $38 million in 1,000 small businesses, creating or maintaining more than 4,000 jobs in the city and county.