As we haul ourselves out of the cozy holiday season, a time of reflection and the occasional overindulgence, we are faced with a new year and, of course, the potential for a fresh start.
Like the New Year’s resolutions we make for ourselves, a business too can make a commitment that aims for improvement. A business can increase their efficiency, costs savings, and resiliency, for example, when they resolve to address their environmental impact.
In our region, many small business leaders recognize the value of setting green goals, like those related to reducing greenhouse gas emissions and waste.
“Adopting sustainability practices is not only a moral responsibility but also a strategic business decision,” states Tori Silvera, general manager of Wild Rock Outfitters in downtown Peterborough. “Both employees and consumers are becoming increasingly conscious of environmental issues, and many prefer to support — and work for — businesses that demonstrate a commitment to sustainability and social responsibility.”
Small enterprises are uniquely positioned to become sustainability leaders.
“Small businesses have the flexibility to do more ‘unconventional’ things than large corporations,” says Adeilah Dahlke, owner of Jigsaw Organizing Solutions. “We should be inspiring others to do the same as we lead the way to make change within our industries.”
If you own a business or work for one, why not make a commitment to a healthy environment this new year? As with making personal resolutions, there are a few things to keep in mind.
Business resolutions are specific, measurable, achievable, relevant, and time-bound commitments (SMART goals, to those in project management). Like a personal resolution, a well-defined sustainability goal can keep us moving forward and can allow us to celebrate once we get there.
These goals should be tracked and re-evaluated regularly and are most effective when communicated across multiple platforms, whether internally to staff, or externally to customers or other stakeholders.
Environmental business goals, like personal resolutions, are based on a deep understanding of the long-term implications of taking no action. Ultimately, they reflect a commitment to a healthy future.
“Our guests feel good knowing that we’re investing in the care of humanity, animals, and the protection of our natural environment for future generations to enjoy,” states Steve Wildfong, co-owner of Lake Edge Cottages, a resort near Young’s Point.
As with personal resolutions, knowing where to begin and getting help along the way can dampen any discouragement or frustration encountered. As we might seek guidance from friends and family, support groups, or experts, businesses should similarly seek sustainability insight from other companies, business and industry associations, governments, and non-profit organizations.
Lake Edge Cottages, Jigsaw Organizing Solutions, and Wild Rock Outfitters are all members of Green Economy Peterborough, a program of GreenUP. Alongside their 26 business member peers, these business leaders have made a commitment to reduce their environmental impact.
“The climate crisis is no longer a far-off threat, but a backyard reality,” Silvera says. “Thankfully the market is evolving alongside our growing awareness. As business owners, we must keep pace for our own good, and for the good of the land and future.”
For more information on Green Economy Peterborough, visit greeneconomypeterborough.ca.
