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Peterborough’s Outpost379 is inspiring future generations of women in advertising

Peterborough advertising agency Outpost379 is under new ownership with the agency being purchased by five long-standing employees, including (from left to right) Zachary Durisko, Diana Freeman, Ben Steele, Valerie Smith, and Sacha Lai-Svirk. The new and predominantly female ownership team will inspire women in the advertising industry, which has been traditionally dominated by men in both executive and ownership positions. (Photo courtesy of Outpost379)

When Outpost379 recently announced a new generation of leaders taking over the company, the Peterborough-based ad agency took a step forward in the future of advertising with three women included on the new five-person ownership team.

The new ownership team is comprised of Valerie Smith, Sacha Lai-Svirk, and Diana Freeman along with Zachary Durisko and Ben Steele. Co-founder and former president Paul Hickey is stepping into the position of chairman to guide the new team, while co-founder and CFO Chris White heads into retirement at the end of the year.

Hickey explains that, unlike when he sold his previous ad agency MarketForce 20 years ago, he always knew that when it came time to wind down his time at Outpost379, he didn’t want to sell to a global advertising agency that “buys agencies and swallows them up.” Instead, he wanted to sell internally and keep Outpost379 based locally out of his hometown where it was founded.

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“I just wanted to do it completely differently and it just so happens that the team that has emerged and the team that really deserved the chance to own Outpost and take it to a new place was these five,” says Hickey. “They’ve become such an important part of who we are. It’s just natural, as they’ve had such a high potential.”

Outpost379 was founded by Hickey and White in 2005 as BrandHealth and has since grown into a 30-person agency, rebranding in 2019 as Outpost379 — a name that combines its address (379 George Street, Peterborough) with the concept of being the “outpost of advertising” in offering a “fresh perspective” from Peterborough.

The agency specializes in advertising services for health, medicine, and fitness, and has a history of working with both international clients like Medicago and Gilead Sciences, and local clients including the YMCA, the Canadian Canoe Museum, and Kawartha Land Trust.

Paul Hickey (left) and Chris White cofounded Peterborough ad agency Outpost379 as BrandHealth in 2005. Hickey is passing the reins of president to agency partner Valerie Smith (right) as he becomes chairman, with White heading into retirement at the end of the year.  (Photo courtesy of Outpost379)
Paul Hickey (left) and Chris White cofounded Peterborough ad agency Outpost379 as BrandHealth in 2005. Hickey is passing the reins of president to agency partner Valerie Smith (right) as he becomes chairman, with White heading into retirement at the end of the year. (Photo courtesy of Outpost379)

Hickey expresses excitement, trust, and hope in having the next generation of owners being predominantly women.

“It’s no secret in the world of advertising and public relations, women have always been representatives — representatives from a quantity of people point of view,” Hickey says. “But I can’t think of too many of our competitor agencies who are owned by women or have women-dominated leadership teams.”

Recently, the World Federation of Advertisers released its interim findings from the Global DEI Census, which included insights from nearly 13,000 advertising and marketing professionals across 91 countries. One of the report’s main findings saw female respondents dominant in junior positions (64 per cent women versus 36 per cent men) while men were almost twice as likely to be in executive-level positions (21 per cent men versus 11 per cent women).

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Outpost379’s new president Valerie Smith says that, in her experience, there is an even larger divide when it comes to women sitting in ownership positions.

“It’s great that you’ll see more women as vice presidents or directors, as they’re getting more senior, but what I don’t think you see as much of are women as owners,” she explains. “One of the points of difference in our situation that we’re really excited and proud about is that not only do we have senior leadership roles within the agency, but we’ve taken that leap and put our resources behind it as well to have that entrepreneurial component.”

Smith has been working with Outpost379 for 17 years and, along with now being the agency’s president, she is also an owner. She says when she started out in the industry, she was working for a global corporation in Toronto where she saw a very different career path.

“Ownership would have never occurred to me because it was a global corporation,” she recalls. “If I hadn’t decided to put roots down in Peterborough and make this my home and where I was going to grow my career, I don’t think I ever would have owned a company or been a president of an advertising agency.”

Valerie Smith is stepping in as new owner and president of Outpost379 after 17 years working her way through various positions in the agency, including as head of client services. (Photo courtesy of Outpost379)
Valerie Smith is stepping in as new owner and president of Outpost379 after 17 years working her way through various positions in the agency, including as head of client services. (Photo courtesy of Outpost379)

Sacha Lai-Svirk, head of people and tech and now vice-president, has been with Outpost379 for 15 years and had already been a partner in the agency. She expresses a similar testament to the advantage of having moved to Lakefield during her career.

“At no point in my life did I ever think I was going to be an owner of anything,” she says. “From my generation, the mindset was that leadership roles were for men, and I just thought that I would be an art director my whole life, or maybe a creative director.”

Both women agree a key component that drew them to Outpost379 was the location, where they were able to both enjoy living in an area surrounded by natural beauty while working with Fortune 500 clients. But it was also about the people and support which, Lai-Svirk explains, isn’t easy to find with major corporations. She knows this first hand from previous industry experience.

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“I didn’t have the support (in previous positions) to be able to feel like I could leave guilt-free to start a family,” she says. “It was almost like I had to give up one or the other.”

Lai-Svirk evidently ended up doing just that, explaining she never returned to her previous employer after going on maternity leave.

“It’s a different path for women when you look at your career,” she notes. “Men can come into an advertising agency and just set their sights and say ‘that’s where I want to be.’ But women, we have to make sacrifices.”

After 15 years with Outpost379 including head of people and tech, Sacha Lai-Svirk continues as an agency partner for the agency and adds vice-president to her title. (Photo courtesy of Outpost379)
After 15 years with Outpost379 including head of people and tech, Sacha Lai-Svirk continues as an agency partner for the agency and adds vice-president to her title. (Photo courtesy of Outpost379)

For her part, Smith says it’s always been different at Outpost379, where work-life balance has been a priority. Each of the women managed to start their families and raise children throughout the course of their careers at Outpost379.

“The leadership team at our agency is always trying to recognize work-life balance and the importance of it,” says Smith. “I was always really supported even when the founding partners and leadership team of our agency was all male. I’ve always felt that it relates back to the community and family values of Peterborough.”

Diana Freeman, who has taken on the position of vice president of client services along with her ownership stake in agency, says the new team of leaders will continue encouraging work-life balance for their employees — but not because they are predominately women.

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“I feel there is something about work-life balance that gets tied to women because of some pre-conceived perceptions that women need it more,” says Freeman, who resides in Bridgenorth. “I actually disagree with it, and I think we need to start changing the narrative of what work-life balance is about. It’s not about separating work and life and doing them differently. It’s about loving what you do and feeling supported in what you do.”

Freeman uses the example that, while there are certainly nights that she works after hours despite having two young daughters at home, she does so because she’s excited about the work she’s doing and for the challenge that’s ahead of her.

“It’s certainly a very strong work-life balance at Outpost379, but not because we’re women at the head, but because we foster a really great work environment and a really great culture that enables (employees),” she adds.

Diana Freeman has moved into her new position with Outpost379 as partner and vice president of client services. (Photo courtesy of Outpost379)
Diana Freeman has moved into her new position with Outpost379 as partner and vice president of client services. (Photo courtesy of Outpost379)

Despite the encouragement of work-life balance at Outpost379, there is still a perception in the advertising industry that women are disadvantaged in their careers when it comes to starting or growing a family. For example, a recently promoted female team member at Outpost379 said family members had told her she wouldn’t get the promotion because she was due to take maternity leave.

According to the World Federation of Advertisers, 36 per cent of women who had taken parental leave in the last five years said it had put them at a disadvantage in their careers, compared to only eight per cent of men.

“We don’t ever want anyone to feel that it’s a disadvantage for them to start a family,” Lai-Svirk says of Outpost379. “That’s one of the most beautiful things in life to experience and your work here is going to support you on that. That doesn’t just go towards women, too. I want our male staff members to know that if they have started a new family and have a new baby, if they want to take more time, (they) just have to talk to us and we’re going to allow that as well.”

In addition to her work at Outpost379, Lai-Svirk is board chair of the Peterborough Downtown Business Improvement Area, a board member of Five Counties Children’s Centre, and a member of the advisory board for business students at Fleming College. She has noticed a hesitancy among women across different industries, not just advertising, about taking on leadership roles.

“I have had women come up to me and when I tell them they would be a perfect person for a certain role, I’m shocked when I hear them say ‘No, I don’t think so’. I stand back saying, ‘But I see that you do have what it takes’. People do need to understand their value and they should not be shy about it.”

With this in mind, Freeman says she didn’t anticipate how much of an impact the announcement of Outpost379’s new ownership team would have on other female team members.

“When our announcement was made internally to the company, all of our female employees were ecstatic — not just because of the opportunity and what this means for us as an agency, but because it was inspirational to them,” Freeman explains. “I went into this not actually realizing the inspiration and that it could be handed down to our teammates.”

“When I talk about my generation, I had zero female mentors and zero women that I could talk to and be inspired by,” adds Lai-Svirk. “But that’s what they see from us, and I think that is a responsibility that we’re starting to get used to. Definitely we influence our internal agency and perhaps, moving forward, it’s a bigger influence that we can have on the greater industry as well.”

Smith agrees, adding how essential it is for all professional women to have role models.

“I think having a female mentor that you can talk to and rely on and coach — women helping women — is really important,” says Smith. “Part of the motivation for me is to help the next generation of women who are so good at what they do and train, prep, and mentor them and give them the skillset they need. And maybe we will get to the point where it would never even occur to them that they couldn’t lead a business or own a company because they’re women.”

Though the new owners each acknowledge that the industry is slowly accelerating to be more welcoming to women, they also express their hope to one day see a world where it’s no longer “newsworthy” or “inspirational” to have women in an ownership position, because it’s accepted as mainstream.

“Ideally it would get to the point where you’re just leaders of an organization or a company,” Smith notes. “Because you don’t say ‘male leaders’ — you call them leaders. So at what point in time are we leaders and not female leaders?”

For more information about Outpost379, visit outpost379.com.

 

This story has been updated to correct some misspellings of Sacha Lai-Svirk’s surname.

Freezing rain warning in effect for Peterborough and Kawartha Lakes for Wednesday afternoon and evening

Environment Canada has now issued a freezing rain warning for Peterborough and Kawartha Lakes for late Wednesday afternoon and evening (November 8), with freezing rain also possible in Haliburton County and Hastings Highlands until Thursday morning.

An approaching low pressure system is expected to bring snow, ice pellets and freezing rain to the area. Precipitation may begin as snow or ice pellets this afternoon before transitioning to freezing rain late Wednesday afternoon or early in the evening.

Ice build-up of 2 to 5 mm on some surfaces is expected, especially over areas of higher terrain.

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Surfaces such as highways, roads, walkways and parking lots may become icy and slippery. Take extra care when walking or driving in affected areas.

For Peterborough and Kawartha Lakes, freezing rain is expected to transition to rain overnight.

For Haliburton County and Hastings Highlands, any freezing rain is expected to transition to rain showers Thursday morning.

 

The original version of this story has been updated with the latest forecast from Environment Canada.

City of Peterborough’s draft 2024 budget proposes 9.59% rate increase

The City of Peterborough’s draft budget for 2024 proposes a substantial 9.59 per cent increase to the city’s all-inclusive rate, which includes the municipal property tax, education tax, and municipal storm and sanitary sewer surcharge rates.

City staff presented the draft budget to Peterborough city council during its finance committee meeting on Monday evening (November 6), in advance of a series of public meetings that will be held in November and December.

The 9.59 per cent increase is 6.44 per cent higher than the 3.15 per cent rate increase approved for the city’s 2023 budget, which was a quarter of a per cent higher than the 2.87 per cent rate increase in 2022.

A 9.59 per cent increase would add $167.17 per year for each $100,000 of residential assessment for the typical household. For example, a city household with a home assessed at $260,000 would pay an additional $434.61 annually.

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In August, city council approved a rate increase guideline of between 4.5 and 5.5 per cent for the draft 2024 budget. While the budget was prepared with a 5.5 per cent increase, council-approved directions, external organization requests, and city service delivery enhancements totalling over $8 million have added another 4.09 per cent to that increase.

Council-approved directions contributing to the additional 9.59 per cent rate increase include over $2.96 million for compensation initiatives, around $575,000 for transit modifications, and around $388,000 for municipal law enforcement expansion.

External organization requests include an additional request of over $3.4 million for the Peterborough Police Service, around $69,000 for Peterborough Public Health, and around $96,000 for Peterborough County-City Paramedics.

City service delivery enhancements include around $69,000 for in-house snow removal at city-owned facilities, over $308,000 for generator maintenance, and almost $130,000 for a management position at Service Peterborough.

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The draft 2024 budget includes $359 million in operating expenses — with $173.9 million from property taxes and the remainder funded by other revenues such as grants from other governments, user fees, and service charges — and $128.2 million in capital expenditures for 147 projects.

The draft budget also includes a number of spending cuts, an increase in revenue estimates, and use of reserves to reduce operating expenses by $2.5 million, partially offsetting the increases in other areas. The tax requirement for the capital budget was reduced by $11.9 million by delaying projects until future years, reducing investments in capital programs such as sidewalk installations, and the use of reserves.

As part of 405-page draft budget highlights document, city staff have provided city council with a large number of possible service cuts to reduce the tax requirement, including deferring hiring by-law officers, cutting operation of the Centennial Fountain in Little Lake, cutting the individual artist grant program and the public art program, removing lifeguards from city beaches, and closing directly operated child care.

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The city is hosting a number of public meetings on the draft 2024 budget, including a public meeting from 6 to 7:30 p.m. on Thursday (November 9) at McDonnel Street Community Centre (577 McDonnel St.) and an informal drop-in from 4:45 p.m. to 5:45 p.m. on Tuesday, November 14th in the main foyer at City Hall (500 George St. N.), followed by a finance committee meeting at 6 p.m. with registered delegations presenting to council.

In addition to the public meetings, finance committee will hold a meeting on Wednesday, November 15th to hear presentations from invited local boards and agencies, and will review, discuss, and debate the draft budget from November 20 to 23. There will be no public delegations at these meetings.

City council is scheduled to consider approving the 2024 budget at its meeting on Monday, December 11th, where registered delegations can present to council.

For more information about the draft 2024 budget, visit peterborough.ca/budget.

As Remembrance Day nears, war accounts abound but just two words matter – no more

Sculptor Walter Allward's war memorial in Peterborough features two allegorical figures in bronze, with the figure representing civilization standing in a commanding position with a sword in one hand and the other hand outstretched toward the figure representing strife, who is retreating with one arm covering his face in despair and the other carrying an extinguished torch. Dedicated to the 717 local men and women killed overseas, the memorial was unveiled on June 30, 1929 and was modified in 1978 to add bronze plaques with the names of the dead from the Second World War and the Korean War. (Photo: Great War 100 Reads website)

As Remembrance Day nears, my thoughts turn to my father, and how proud he was of his service during the Second World War, limited as it was.

Stationed in England, he was slated to join the Allied invasion of France on June 6, 1944. But just a week prior, he contracted pneumonia and was held back. His condition worsened and, not long after, he was returned home to Toronto.

Dad was afflicted with asthma until he passed in 2007 — a byproduct of his wartime illness — but he came home to live a productive and full life. Many of his friends did not. He sometimes lamented he that he ‘missed out.’ My siblings and I still thank God that he did.

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Close to 20 years after returning to his wife and young daughter — my mom and sister — Dad planted the seed for my lifelong reading of as many fact-based accounts of armed conflict past as I could, in particular any and all books pertaining to the lead up, waging, and aftermath of the Second World War.

It was the summer of 1963 when Dad loaded me into the family sedan for a rare father-son night out. After settling in at the storied Fox Theatre on Queen Street in Toronto’s Beaches district, I was transfixed for three hours as The Great Escape, John Sturges’ epic film based on Paul Brickhill’s 1950 book of the same name, flickered across the screen.

To put things in context, my only cinema experience up that point was accompanying my mom for the debut of every Elvis Presley movie released up to that point. Dad wasn’t an Elvis guy, and my siblings were old enough to do their own thing, so I was it. Good times with mom, for sure, but a far cry from Steve McQueen jumping successive barbwire fences atop a Triumph TR6 motorcycle. This six year old had a new Superman to idolize and he was coolest of the cool. I’d argue he still is.

VIDEO: “The Great Escape” (1963) trailer

A few years later, my first library card proudly secured, I checked out Brickhill’s book from the Main Street library branch and read a good chunk of it during the long walk home. And so my affinity for all books war-related began. The gift of a Kobo reader a few years back put an end to my buying hard copies of books, but the home office retains that lovely musky book smell. I can’t part with them.

As the day when we pause and remember nears, the following are five books in my collection that I’m in the process of re-reading.

Each reminds me not only of remarkable courage displayed and painful sacrifices made, but also that history has something to teach us. Based on current world events, particularly in Ukraine and in the Middle East, we haven’t heeded the lessons of the past. That is a tragedy greater than war itself.

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“Vimy” by Pierre Berton

"Vimy" by Pierre Berton

At 5:30 am on Easter Monday in 1917, just north of Arras, France, a deafening artillery barrage marked the beginning of the Battle of Vimy Ridge. Within three days, four divisions of the Canadian Corps had done what their British and French brethren had failed to do in successive attempts over the two years prior: seize and hold the best-defended German position on the Western Front.

Victory didn’t come without a tragic cost — 10,000 Canadians breathed their last in the mud and slime — but as many a historian has noted and rightly so, Canada, in short order, emerged as a nation unto itself as opposed to a colonial British outpost.

Pierre Berton’s recounting of what transpired prior, during, and after the battle is as riveting as it is vital in terms of reminding us that the men who stormed Vimy Ridge were ordinary Canadians — farmers, fishermen, and shopkeepers — who did some extraordinary things.

I’m reminded each November 11th that sculptor Walter Allward, who designed the striking Canadian National Vimy Memorial that was unveiled in 1935 on French soil gifted to Canada, also designed the Peterborough Citizens War Memorial. It was unveiled six years earlier in Confederation Park as a tribute to those from Peterborough city and county who left for France but never came home.

 

“Their Finest Hour” by Winston S. Churchill

"Their Finest Hour" by Winston S. Churchill

Those looking to understand how David possibly found the resolve, and the required strength of character, to put Goliath down would be wise to turn the pages of the second volume of Winston Churchill’s epic six-volume account of the Second World War.

Few had the ringside seat the wartime prime minister of England had, from the fall of France to the Nazis in 1940 to Victory In Europe Day five years later. This volume focuses on events post-Dunkirk as England stood alone, the threat of seaborne invasion very real and foreboding; the book’s title borrowed from his still-stirring House of Commons tribute to the Royal Air Force’s stunning defeat of the superior Luftwaffe in the skies over the Channel and England itself.

I can’t say with it any degree of certainty that Ukraine President Volodymyr Zelenskyy has a copy of Their Finest Hour close at hand but, if not, he should. His small country is fighting a behemoth, not unlike England in 1940-41. Supporting allies have given his forces armaments. Churchill gives him reason to believe.

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“Behind The Glory: Canada’s Role In The Allied Air War” by Ted Barris

"Behind The Glory: Canada's Role In The Allied Air War" by Ted Barris

I list this book but, for the definitive perspective on Canada’s immense contributions to the two world wars and the Korean War, any book written by Ted Barris will do the job.

A journalist by profession, Barris’ first military-themed book was Behind The Glory. Published in 1992, it tells the story of Canada’s largest Second World War expenditure: $1.75 billion to train close to 250,000 Allied airmen for action overseas. In doing so, he brought a little known aspect of Canada’s contribution to the war effort to light.

Barris’ subsequent books covered the Canadian experience on Juno Beach, in Korea, and at Vimy Ridge. He is a masterful storyteller who, not unlike any historian worth his or her weight in gold, relentlessly seeks out those who were there and asks the one question that matters most: What was your experience?

Last year, just prior to Remembrance Day, I had the honour of interviewing Barris, a 2022 Order of Canada recipient, for my YourTV program. That we chatted in the shadow of Peterborough’s remarkable cenotaph was poignant. As we later scanned the names of those long gone, I couldn’t help but sense the gratitude of those who Barris has so fittingly honoured.

 

“D-Day: The Climactic Battle of World War II” by Stephen E. Ambrose

"D-Day: The Climactic Battle of World War II" by Stephen E. Ambrose

For my money, this is the definitive account of what General Dwight D. Eisenhower termed The Great Crusade — the Allied invasion of Nazi-occupied France on June 6th, 1944.

Countless books have detailed what transpired on the day of days that saw five beaches in the Normandy region stormed by Canadian, American, and British troops but Ambrose, by way of close to 1,500 interviews of veterans, and German survivors too, captures the horror and glory of the D-Day landings like few have — one exception being Cornelius Ryan, whose 1959 book The Longest Day has well withstood the test of time and remains very worthy of a read.

Ambrose is an American and, as such, his D-Day tome primarily relates the invasion experiences of American soldiers who came ashore on Omaha Beach, albeit there is a chapter dedicated to what transpired on Juno Beach on which a combined Canadian-British force landed. Still, the man who also penned Band of Brothers stays true to a formula of getting the most from his interview subjects and putting the reader right there with them as they pray, crawl forward … and then pray again.

 

“The Rise and Fall of the Third Reich” by William L. Shirer

"The Rise and Fall of the Third Reich" by William L. Shirer

Decades after the fact, it’s still difficult to comprehend how a nation of cultured and enlightened people could throw their lot behind a politician hell bent on world domination, making no secret, via a widely published book, of his plan to exterminate those he viewed as inferior human beings.

American journalist William Shirer’s exhaustive 1,140-page study of the birth of Nazi Germany — and the horrors and persecutions that followed — is arguably the most important book of the 20th century, it’s still relevant lesson being that appeasement to a dictator’s demands will never have a good ending.

With a front-row seat during those turbulent times until his ouster from Germany in December 1941 following Germany’s declaration of war against the United States, Shirer was a witness to a people seduced by false promises, relieved by Germany’s release from the shackle of the Versailles Treaty and overjoyed by early military victories.

This book is must reading for anyone even remotely interested in how sheep will gladly follow a shepherd over a cliff if they’re told it won’t hurt much when they hit the ground. As Nazi Germany’s corrupt Minister of Propaganda said, “If you tell a lie big enough and keep repeating it, people will eventually come to believe it.” Tragically he’s been proven right time and time again since. Will we never learn?

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Peterborough will pause to remember on Saturday, November 11th, with the major public commemoration again held at the Cenotaph in Confederation Park.

Organized and hosted by Branch 52 of the Royal Canadian Legion, the 10:30 a.m. service will be preceded at 10 a.m. by a veterans’ parade in the downtown core.

Prior to the moment of silence at 11 a.m., Mayor Jeff Leal and past Legion president Joel Chandler will speak, followed later in the ceremony by invited guest speaker Peterborough police chief Stuart Betts.

One person dead after two-vehicle collision in Haliburton County on Monday afternoon

Highway 118 at Dyno Road in the municipality of Highlands East. (Photo: Google Maps)

One person is dead following a two-vehicle collision in Haliburton County on Monday afternoon (November 6).

Shortly after 2 p.m., Bancroft Detachment Ontario Provincial Police (OPP) responded to the collision, which happened on Highway 118 near Dyno Road, west of Cardiff in the municipality of Highlands East.

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The driver of one of the vehicles was pronounced dead at the scene. Police have not released any other information about the victim.

Police are continuing to investigate the cause of the collision.

Remembrance Day sunrise service returns to Peterborough’s Little Lake Cemetery

The war memorial in Peterborough's Little Lake Cemetery. (Photo courtesy of Little Lake Cemetery Co.)

For the second year in a row, Peterborough’s Little Lake Cemetery is hosting a public sunrise service on Remembrance Day.

The service will begin at 7:30 a.m. on Saturday (November 11) at the war memorial in the veterans’ section of Little Lake Cemetery (915 Haggart St., Peterborough).

“Approximately 70 people attended the service last year and we hope even more people are able to attend this year,” says Little Lake Cemetery Co. CEO James Belk in a media release. “We had many attendees voice their appreciation to us for putting on the service”.

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The sunrise service will again be officiated by Regimental Chaplain Nancy Wilson of the Hastings and Prince Edward Regiment, and will include playing of “The Last Post” followed by two minutes of silence. Staff will be at the main gates of Little Lake Cemetery to direct attendees to the service.

Little Lake Cemetery and Highland Park Funeral Centre are also continuing to work with various area schools in association with the No Stone Left Alone Memorial Foundation, which focuses on educating youth in Canada about Canadian veterans.

Local students will be placing Canadian flags at individual veteran’s graves in the days prior to Remembrance Day.

Local students have been placing Canadian flags at individual veteran's graves in Peterborough's Little Lake Cemetery in association with the No Stone Left Alone Memorial Foundation.  (Photo courtesy of Little Lake Cemetery Co.)
Local students have been placing Canadian flags at individual veteran’s graves in Peterborough’s Little Lake Cemetery in association with the No Stone Left Alone Memorial Foundation. (Photo courtesy of Little Lake Cemetery Co.)

Local artist Kay Gregg opening new Ecco Gallery and Studios in Lakefield

Lakefield's newest gallery Ecco Gallery and Studios at 46A Queen Street is opening on November 10, 2023. The inaugural exhibit will feature local Lakefield artists working in a range of mediums and styles, including gallery co-founder Kay Gregg and gallery owner and artist Giuseppina "Pina" Romano who is soon moving into the region from Richmond Hill. Pictured is Gregg's work "Rowena" (48x30, mixed media collage on canvas) which will be on display. (Photo courtesy of Kay Gregg)

This week, Lakefield is welcoming an all-new hub for artists, with a space for exhibitions, studio rentals, out-of-town artist residencies, and collaborative workshops through the opening of Ecco Gallery and Studios.

Located at 46A Queen Street, Ecco Gallery and Studios officially launches Friday (November 10) with a gallery-opening celebration. Between 11 a.m. and 7 p.m., guests are invited to visit the new gallery, connect over light refreshments, and view the inaugural exhibit curated with pieces from local artists.

The gallery is a combination of skillsets and dreams from local visual artist Kay Gregg and the gallery’s owner Giuseppina “Pina” Romano, a fellow visual artist hailing from Richmond Hill.

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“I connected with Pina just by chance last July and over a couple months, we got together and realized that we were both looking to do a very similar project,” Gregg explains. “Between the two of us, I gathered the artists and she gathered the space, and we put the two together.”

Practising her craft for more than a decade, Gregg is a Lakefield-based artist working in abstract oil and acrylic and mixed media collages, while Romano is an emerging artist soon relocating from the Greater Toronto Area to Stony Lake to operate the galley and begin to explore her art full time.

Both Romano and Gregg will be exhibiting their own artwork during the gallery opening, alongside other local artists Rowena Dykins, Holly Edwards, Christianne Ferguson, Mary-Anne Johnston, and Annette Vlieg.

Ecco Gallery and Studios is located in a heritage building at 46A Queen Street in Lakefield. The inaugural exhibit on November 10, 2023 will feature local Lakefield artists working in a range of mediums and styles, including local visual artist and gallery co-founder Kay Gregg and gallery owner and artist Giuseppina "Pina" Romano who is soon moving into the region. Held from 11 a.m. to 7 p.m., the gallery opening will include refreshments and the opportunity to connect with the artists. (Photo courtesy of Kay Gregg)
Ecco Gallery and Studios is located in a heritage building at 46A Queen Street in Lakefield. The inaugural exhibit on November 10, 2023 will feature local Lakefield artists working in a range of mediums and styles, including local visual artist and gallery co-founder Kay Gregg and gallery owner and artist Giuseppina “Pina” Romano who is soon moving into the region. Held from 11 a.m. to 7 p.m., the gallery opening will include refreshments and the opportunity to connect with the artists. (Photo courtesy of Kay Gregg)

Gregg describes the inaugural exhibit as “eclectic and a little on the edge” with a range of mediums including hand-felting, abstract and acrylics, sculptural paper-mâché, pen and ink drawings, and more.

With its location in a historical heritage building, the gallery is made up of a few smaller spaces that can feature up to four distinct exhibitions. While the opening exhibit features all Lakefield-based artists, future shows at the gallery will include work from artists across the region and throughout the province.

Gregg hopes that by the springtime, Ecco Gallery and Studios will also be providing space for short-term studio space rental, out-of-town artist residencies, and workshops.

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“Based on research I’ve done previously, there is a good need and interest in learning, and an interest in people coming from out of town and having a space to do their work in a different environment,” says Gregg.

For Gregg, moving her work into the building is a full-circle moment, as she had previously operated a retail store called Victorian Grapevine out of the exact location for 12 years prior to focusing on her artwork. This return to the building was part of the inspiration for the gallery’s name.

“It refers to coming back because ‘ecco’ translates from Italian to English meaning ‘here and now’ — it speaks to me coming back to a place I’ve been to before,” explains Gregg, adding that it further resonates with her and Romano’s artwork.

Mary-Anne Johnston's "Don't worry about a thing" (48x30, acrylic on canvas) is one of many pieces from local artists that will be on display during the inaugural exhibit at Ecco Gallery and Studios in Lakefield, opening on November 10, 2023. (Photo courtesy of Kay Gregg)
Mary-Anne Johnston’s “Don’t worry about a thing” (48×30, acrylic on canvas) is one of many pieces from local artists that will be on display during the inaugural exhibit at Ecco Gallery and Studios in Lakefield, opening on November 10, 2023. (Photo courtesy of Kay Gregg)

“A lot of the work I do involves repurposing, whether it’s the canvas, or the collage and the gold paper — and Pina does the same — so the name really speaks to a lot of different levels,” Gregg says.

While there are big plans for the future of Ecco Gallery and Studios, for now Gregg is focused on the opening this week and celebrating local art.

“We’re very excited to offer this opportunity to the community and can’t wait to get it going and welcome everyone,” adds Gregg.

Following the official opening on Friday from 11 a.m. to 7 p.m., the gallery will be open from Thursday through Sunday 11 a.m. to 5 p.m. at 46A Queen Street, Lakefield. Follow the gallery on Facebook to keep up to date on exhibits.

While Lakefield's new Ecco Gallery and Studios will be launching on November 10, 2023 with an exhibit of local artists, including Christianna Ferguson's "Colour Study," soon the gallery will feature work from artists across the region and across the province. The gallery will also include short-term studio space, residencies for visiting artists, and workshop facilitation space.  (Photo courtesy of Kay Gregg)
While Lakefield’s new Ecco Gallery and Studios will be launching on November 10, 2023 with an exhibit of local artists, including Christianna Ferguson’s “Colour Study,” soon the gallery will feature work from artists across the region and across the province. The gallery will also include short-term studio space, residencies for visiting artists, and workshop facilitation space. (Photo courtesy of Kay Gregg)

55-year-old Pontypool woman accused of defrauding Peterborough business of $330,000 over a decade

A 55-year-old Pontypool woman is facing multiple charges after being accused of defrauding a Peterborough business of almost $330,000 over the past decade.

In June 2022, the owners of the business contacted police after finding financial discrepancies related to their company’s financial statements and completing a full audit of their books back to 2011 when the accused woman began working for the business.

The audit determined that almost $330,000 had been stolen from the business through various means.

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Officers with the Peterborough police’s fraud unit conducted an investigation and reviewed the information provided by the business.

As a result of the investigation, police arrested a 55-year-old Pontypool woman and charged her with fraud over $5,000, theft over $5,000, falsification of books and documents, mischief to data, unauthorized use of credit card data, and unauthorized use of computer.

The accused woman was held for bail and and appeared in court on Friday, November 3, at which time she was given a next court date of November 21.

A severe heart attack gave longtime PRHC Foundation supporter Bill Blair a new perspective on all his hospital fundraising efforts

PRHC Foundation President & CEO and Heart of Healthcare series host, Lesley Heighway, talks with Bill Blair (left) about his health scare, the importance of having lifesaving care nearby, and the community's role in bringing state-of-the-art technology to Peterborough Regional Health Centre. Watch Heart of Healthcare episode 2 now. (Photo courtesy of the PRHC Foundation)

During his vacation in Amelia, Florida, last fall, Bill Blair’s philanthropic spirit and love for cycling led him to join a 100-kilometre charity ride to raise funds for a local hospital’s cardiac care program. Little did he know this ride would take an unexpected and life-altering turn.

At first, everything was going as planned. Then, five kilometres from the finish line, Blair suddenly suffered a type of heart attack so severe it’s immediately life-threatening and often fatal. The main artery of his heart was nearly or fully blocked. He collapsed and fell from his bike.

Luckily, a fellow cyclist swiftly administered CPR on Blair, while coincidentally, a cardiologist named Dr. Brian Saluck was driving by and saw Blair fall from his bike. He quickly pulled over, took over CPR, and waited for paramedics.

Blair’s pulse had vanished, and his heart stopped. The paramedics used an automated external defibrillator to restart his heart. Recognizing the situation’s urgency, Dr. Saluck followed the ambulance to the hospital for which Blair was raising funds. There, he inserted a stent into Blair’s artery, clearing the blockage and saving his life.

Last fall, while cycling in Florida on vacation, former PRHC Foundation Board member and champion of fundraising in support of Peterborough Regional Health Centre Bill Blair suffered a sudden, life-threatening heart attack that gave him a new perspective on all his hospital fundraising efforts. Watch Heart of Healthcare episode 2 now. (Photo courtesy of the PRHC Foundation)
Last fall, while cycling in Florida on vacation, former PRHC Foundation Board member and champion of fundraising in support of Peterborough Regional Health Centre Bill Blair suffered a sudden, life-threatening heart attack that gave him a new perspective on all his hospital fundraising efforts. Watch Heart of Healthcare episode 2 now. (Photo courtesy of the PRHC Foundation)

In the latest episode of the PRHC Foundation’s Heart of Healthcare video series, Foundation President & CEO and series host, Lesley Heighway, sits down with Blair at the 100 Acre Brewing Co., a popular hotspot for cyclists.

They talk about that day that changed Blair’s life, the importance of having lifesaving care nearby, and the community’s role in bringing advanced care, including state-of-the-art cardiac technology, to Peterborough Regional Health Centre.

The heart attack was a complete shock to Blair, a 63-year-old retired accountant, who’s been active for the last 30 years and in good health. He spent decades participating in local races and had completed five Ironman triathlons.

He spent three days in the hospital following his procedure without remembering what happened. His recovery, he says, was remarkably swift. One week after surgery, he was walking and exercising, and within a few months, he was back on his bike.

The entire experience, he says, has added to his outlook on the importance of having access to lifesaving medical care where and when you need it most. Although Blair had his procedure in Florida, he says he finds comfort in knowing there is a new, donor-funded Cardiac Catheterization Laboratory at PRHC.

Last year, the hospital and the PRHC Foundation announced the completion of a $3.55 million investment in the Health Centre’s two existing Cath Lab suites, made possible by community donations. In the first month that both suites were operational, there were 324 Cath Lab visits, including 279 angiograms and 117 cardiac stenting procedures — some performed while a heart attack was taking place. Throughout 2022-23 there were more than 2,800 cardiac procedures performed at PRHC.

In July, former PRHC Foundation Board Chair and current committee member Bill Blair and his wife, Tracy (left), toured PRHC's new, donor-funded Cardiac Cath Lab with Dr. Warren Ball, PRHC interventional cardiologist. "I felt really good knowing if I have heart problems in the future, we've got a great Lab there," says Bill. Watch Heart of Healthcare episode 2 now. (Photo courtesy of the PRHC Foundation)
In July, former PRHC Foundation Board Chair and current committee member Bill Blair and his wife, Tracy (left), toured PRHC’s new, donor-funded Cardiac Cath Lab with Dr. Warren Ball, PRHC interventional cardiologist. “I felt really good knowing if I have heart problems in the future, we’ve got a great Lab there,” says Bill. Watch Heart of Healthcare episode 2 now. (Photo courtesy of the PRHC Foundation)

Every year, thousands of patients from across the region rely on the Lab and PRHC’s cardiac care team for lifesaving, minimally invasive cardiac stenting and diagnosis. Since 2013, the hospital’s code STEMI program has allowed patients with suspected heart attack to be routed directly to PRHC for emergency cardiac stenting, bypassing community hospitals that are unable to perform this procedure and going straight to the PRHC Cath Lab.

Now, advancements in technology are allowing doctors to perform minimally invasive cardiac procedures more safely and effectively using tools that didn’t exist when PRHC opened fifteen years ago. Expanding the hospital’s cardiac services will also reduce the need for residents to travel out of town for specialized care.

The new suites support shorter procedure times, meaning more non-emergency patients can be treated locally, saving them the time, cost, and stress of travelling to a bigger city centre for cardiac services and reducing the risk of a serious, life-threatening cardiac emergency.

As a former Chair and decade-long member of the PRHC Foundation Board of Directors, Blair has played a key role in championing the need for community donations to invest in hospital equipment — which the government doesn’t fund.

“If we can raise more money and have procedures that people are going to Kingston or Toronto or other places for, that we can have right here in Peterborough, that’s really exciting,” Blair says.

Blair says that every dollar invested in the hospital will positively impact patient care, leading to better outcomes for patients, and ultimately, a better future for our region. Having leading-edge, donor-funded tools allows PRHC’s doctors, nurses and staff to do their jobs to the best of their abilities — providing expert, compassionate care to more patients, faster and more safely. It also helps PRHC attract top healthcare professionals to work at the Health Centre and sets a foundation on which future innovation and new services will be built.

Heart of Healthcare is a video series showcasing the personal stories of some of the individuals helping to shape the future of patient care at PRHC. As episodes become available, they can be viewed at prhcfoundation.ca and on the PRHC Foundation's social media and Vimeo channels. Watch Heart of Healthcare episode 2 now. (Photo courtesy of the PRHC Foundation)
Heart of Healthcare is a video series showcasing the personal stories of some of the individuals helping to shape the future of patient care at PRHC. As episodes become available, they can be viewed at prhcfoundation.ca and on the PRHC Foundation’s social media and Vimeo channels. Watch Heart of Healthcare episode 2 now. (Photo courtesy of the PRHC Foundation)

In July, Dr. Warren Ball, interventional cardiologist and head of PRHC’s cardiology division, spoke with Blair, his wife, Tracy, and Heighway in the new Cardiac Cath Lab. Blair says he was impressed by the Lab’s new, cutting-edge equipment and technology.

“Dr. Ball, who gave me the tour, showed me a sample stent that was very similar to the size and one that I have in me, which was very interesting,” he says. “I felt really good knowing if I have heart problems in the future, we’ve got a great Lab there [at PRHC].”

The new suites bring high-tech imaging right to cardiologists’ fingertips.

“This allows us to work more quickly and efficiently at a time when every second counts,” explains Dr. Ball. They do so with increased patient safety since the new equipment uses less radiation to obtain images of even greater diagnostic quality.

“We’re immensely grateful to donors,” he says. “It’s because of donors that we can keep hearts close to home. And that’s created the foundation for the next steps of our cardiac program.”

Heart of Healthcare is a unique project that showcases the personal stories of some of the individuals who are helping to shape the future of PRHC and the population of 600,000 people from the city and county of Peterborough, Northumberland County, east Durham, the Haliburton Highlands, and the City of Kawartha Lakes who rely on it.

Blair’s experience is one of many that demonstrate the role that world-class care close to home — closer to wherever you are — plays in our lives.

VIDEO: Heart of Healthcare – Episode 2

Watch the full discussion between Bill Blair and Lesley Heighway above.

Upcoming episodes of Heart of Healthcare will be available at prhcfoundation.ca and through the Foundation’s social media and Vimeo channels.

 

This branded editorial was supplied by the Peterborough Regional Health Centre Foundation. If your organization or business is interested in a branded editorial, contact us.

Salvation Army Peterborough’s Christmas Assistance Program gives food and toys to families in need

The Salvation Army Peterborough is offering a Christmas Assistance Program to provide food and toys to family who are in need this holiday season. Appointments can be made to visit the Salvation Army Temple at 219 Simcoe between November 20 and December 15 for a grocery store gift card and a toy selection for children and youth. The Salvation Army is now accepting donations for the toy shop. (Photo courtesy of Salvation Army Peterborough)

The Salvation Army Peterborough is helping families in need put food on the table and toys under the tree this holiday season through its Christmas Assistance Program.

Between November 20 and December 15, individuals and families can visit the Salvation Army Temple at 219 Simcoe Street by appointment only to receive a grocery store gift card for an amount dependent on their family size. Families will also have access to a toy shop set up in the gymnasium where they can choose toys and stocking stuffers for children and youth under 18.

Appointments can be booked beginning Monday (November 6) by by calling 705-742-4391. When coming to the appointment, families are required to bring identification for each family member, proof of their current address, and verification of income for everyone in the family.

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The Salvation Army Peterborough has been facilitating the program for decades during the holiday season, but when they began distributing grocery store gift cards instead of food hampers during the pandemic, the non-profit organization found it to be a more flexible option.

“It allows them to adapt to their family’s needs,” explains JoAnne Leach, the Salvation Army’s Christmas support worker. “There are so many families with different dietary needs, cultures, and allergies.”

To also provide flexibility for gifting, the gym will be set up like a toy shop where people can choose the toys they want to give to their children.

The Salvation Army Peterborough is encouraging individuals and organizations to host toy drives early this holiday season so their toy shop will be stocked with gifts for the Christmas Assistance Program. The program provides families in need with a grocery store gift card and, for those will children and youth, allows them to select gifts from the donated toys. Financial donations, such as this 2021 donation from CUPE Local 126, are also appreciated. (Photo courtesy of Salvation Army Peterborough)
The Salvation Army Peterborough is encouraging individuals and organizations to host toy drives early this holiday season so their toy shop will be stocked with gifts for the Christmas Assistance Program. The program provides families in need with a grocery store gift card and, for those will children and youth, allows them to select gifts from the donated toys. Financial donations, such as this 2021 donation from CUPE Local 126, are also appreciated. (Photo courtesy of Salvation Army Peterborough)

Donations of new, unwrapped toys can be dropped off at the Simcoe Street location from 8 a.m. to 3:30 p.m. Monday to Friday, or at a donation bin that will located outside Lansdowne Place near Old Navy in the coming weeks.

“If people or businesses want to do a toy drive, we urge them to do it as soon as they can — hold them in November or early December — so that we can get the toys on site and have them available,” notes Leach.

She adds that although the Salvation Army usually has a limited supply of toys from the previous year, the toys tend to get scarce after the first few weeks of running the program.

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During the 2022 Christmas Assistance Program, 5,593 people were given food support through the grocery store gift cards, including 2,627 children and youth, with 2,483 children and youth received gifts through the toy donations.

Leach suggests this year might be even more dire as the Salvation Army has seen an influx in the number of families supported annually, especially through the breakfast program and food bank.

“These major programs directly impact our community when it comes to those who are in need,” says Leach, acknowledging rising grocery and housing costs as a factor. “There are so many people who struggle to just meet the daily needs of their families and themselves.”

The Salvation Army Peterborough has launched its 'Hope for All Seasons' fundraising campaign, which includes a mail-out fundraiser and the Christmas kettle program. The funds raised support the organization's year-round programs, including the breakfast program and food bank. Volunteers are still needed to work the Christmas kettle program, which launches on November 16. (Photo courtesy of Salvation Army Peterborough)
The Salvation Army Peterborough has launched its ‘Hope for All Seasons’ fundraising campaign, which includes a mail-out fundraiser and the Christmas kettle program. The funds raised support the organization’s year-round programs, including the breakfast program and food bank. Volunteers are still needed to work the Christmas kettle program, which launches on November 16. (Photo courtesy of Salvation Army Peterborough)

Leach says the organization used to see 30 to 40 people per day using the breakfast program, which runs five days per week, and now gets upwards of 80 to 100 people visiting every morning.

Similarly, for its food bank, the Salvation Army has seen new users increase 74 per cent compared to the same time period last year, often with more than a dozen new families accessing the food bank in a given day. With the organization’s grant money running out in 2022, the Salvation Army has had to cut its food bank budget and, as a result, is now operating the food bank for three days per week instead of four.

“The need is certainly there, but these programs are funded through the donations we get at Christmastime from our mail-out fundraiser and through the Christmas kettles,” Leach points out.

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The Salvation Army launched its ‘Hope for All Seasons’ fundraising campaign last week, with a goal of raising $540,000 through the mail-out fundraiser and $110,000 at Christmas kettles across the city.

Other fundraisers during the season will add a bit of fun, including the annual Teddy Bear Toss taking place at the Peterborough Petes game on Thursday, December 7th, when they will face off against the Brantford Bulldogs at the Peterborough Memorial Centre. Spectators are encouraged to bring new stuffed toys to the game, and when the Petes score their first goal, everyone throws the items on the ice to be collected and added to the toy shop for the Christmas Assistance Program.

“It’s a huge thing and it’s a lot of fun,” says Leach, adding that the Salvation Army band will be in attendance, playing in areas around the arena prior to the game. “We get to see all the teddy bears as they’re coming in, which is really neat to see the support.”

The Salvation Army band will be performing at the Peterborough Memorial Centre during the annual Peterborough Petes 'Teddy Bear Toss' game on December 7, 2023, when fans are encouraged to bring new stuffed toys to the game and throw them on the ice when the Petes score their first goal. (Photo courtesy of Salvation Army Peterborough)
The Salvation Army band will be performing at the Peterborough Memorial Centre during the annual Peterborough Petes ‘Teddy Bear Toss’ game on December 7, 2023, when fans are encouraged to bring new stuffed toys to the game and throw them on the ice when the Petes score their first goal. (Photo courtesy of Salvation Army Peterborough)

With the Christmas kettles starting in the community on November 16, the Salvation Army is always searching for volunteers, as about 25 to 30 individuals will be needed per day throughout December. Leach suggests groups and businesses can gather to volunteer their time for a day to make it a community effort. Additional volunteers are also needed for the Christmas Assistance Program.

“All of our community and family services provide help to the community, and we can’t do all of that without our volunteers and those who donate,” says Leach. “We have so many faithful donors that we appreciate so greatly but anything people can do to help out the community and make this a real community effort — that’s what we’re hoping and praying for.”

To make an appointment for the Christmas Assistance Program, contact Leach at 705-742-4391. To donate toys or make a financial donation, visit The Salvation Army at 219 Simcoe Street from 9 a.m. to 3:30 p.m. Monday to Friday.

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