Upscale. Contemporary. Oozing creativity. These are the words best to describe META4 Contemporary Craft Gallery, the newest fine art space to recently join the heart of Peterborough’s downtown core.

The gallery, located at 164 Hunter Street West, made its debut in Peterborough in November and has quickly become a top destination for fine art and crafts. In a relaxed and inviting manner, META4 offers a compelling selection of work by over 120 of Ontario’s finest artists and artisans to customers.

If you’re looking to give the gift of art to a special someone this holiday season, perhaps an art aficionado or maybe just for yourself, this artistic hub offers an eclectic line of ever-changing work and a little bit of everything. Wander among paintings, glass works, pottery, sculptures, ceramics, and intriguing objects with no limit on style.

“The space is not mainstream,” says co-owner Birgitta MacLeod, as she scans the light, airy room. “It’s delightful in the way that there’s so much to explore and see. You want to take your time and look around. There is a lot of beauty to take in.”

And, at the back of the gallery, sits a bright studio where talented instructors from all over Ontario are brought in to teach workshops and classes for adults and youth of any skill level to explore their creative side.

Promoting artists within a 100-mile radius

Expect modernist, traditional and contemporary works — all carefully selected by Birgitta and business partners, Jennifer Hardie and Bonnie Thomson, who are all artists themselves (Birgitta, a painter; Bonnie, a glass artist and stone carver; and Jennifer, a sculptor and maker of jewellery and other accessories).

The trio only house Ontario-made art and crafts in their gallery and try to keep within a 100-mile radius of the gallery’s location when searching for new work at art shows and studio tours.

“We really enjoy and prefer to work with artists close to home,” explains Birgitta. “Our decisions are based on whether it’s the right fit for the gallery. Do our customers want it? Is it well made? Is it priced appropriately? And is it unique and original like the other work we have?

“There’s so much talent and great art close to home, so why go too far to get it? By promoting local, we get to have a good personal relationship with the artist whose work we sell. It’s more difficult to do that if you’re buying art from the other side of the country.”

With Birgitta, Jennifer, and Bonnie so highly regarded in the art community, local artists often seek the partners out to represent their portfolio.

Birgitta says they understand that as a working artist, it’s not enough to produce art. You need to promote it as extensively too.

“Having been on both sides, we know how challenging it is for some artists who are heads down in a studio to get out and promote their own work. It’s our job is help artists connect with art lovers and vice versa.”

To ensure an artist’s work reaches the right audience and potential buyers, META4 Gallery displays the selected artwork year round and features a new artist each month on their website and social media channels.

META4 Gallery offers the same level of professional service you would expect to find in any retail experience. The gallery takes all major credit cards and has a return policy. If you take a painting home, hang it on your wall and don’t like it, you can take it back. They also provide gift wrapping and gift certificates.

“All of this can be hard for artists to organize, so we do that for them,” says Birgitta.

Growing from humble beginnings

This is the second location for META4, with their home base being located in Port Perry since 2005.

When Birgitta, Jennifer, and Bonnie were exploring options for a second gallery, they spent some time driving to towns and cities in Ontario, and eventually landed on Peterborough as the preferred destination.

“We thought this is a great place,” Brigitta says. “It has a good downtown and there’s no gallery here of this size and scope.”

The Peterborough Downtown Business Improvement Area (DBIA) welcomed their visit with information and support, and META4 soon became a contender in the DBIA’s “Win This Space” entrepreneurial competition last year.

While they didn’t win the contest, they realized that they had a solid business plan and already had most of the legwork done for finding their current location.

They officially opened their Peterborough store on November 3rd.

Studio classes and workshops

Whether you’re just looking to dabble, want to experiment with a new medium, or feel like channelling your inner Bob Ross, META4 offers a variety of artistic classes and workshops for beginners to advanced, taught by experienced instructors to guide and help unleash your creative potential.

Half-day, full-day, weekend, and weekly courses are offered ranging from oil painting, jewelry making, fused art glass, landscape painting, watercolour painting, acrylics, gelatin plate mono-printing, mosaics, and drawing.

Courses and schedules are regularly updated on their website at meta4gallery.ca. As a bonus, when you register for a META4 class or workshop, you’ll receive 15 per cent off all art supplies.

And if you need art supplies, META4 carries a wide selection of artist-quality acrylics, oils, watercolours, mediums, paper (including individual sheets), inks, brushes, graphite, coloured pencils, conte, charcoal, art markers, palette knives, easels, varnish, stretched canvas, wood supports, and much more. Show your student ID (high school, college, or university) and save 10 per cent on art supplies.

Some merchandise is also available to purchase on the META4 website at meta4gallery.ca.

While all items go through a selection process for inclusion in the store, Birgitta says they’re always exploring for new pieces and are updating inventory on a daily basis.

“The thing that drives us is connecting people with beautiful, original things,” she adds. “There are a lot of ways you can spend your money, but why not choose something that is high quality and locally made that could last forever — you’ll love it all of your life.”

12 Days of Christmas Special

Almost every day, META4 has new work arriving, just in time for holiday shopping. On December 1st, META4 began its “12 Days of Christmas” special, where you can receive 10 per cent off daily gift features. There are still four days left, with pottery featured on December 9th, necklaces on December 10th, platters and serving pieces on December 11th, and visual art on December 12th.

In December, META4 is open Saturdays from 10 a.m. to 6 p.m., Sundays from 12 to 4 p.m., Tuesdays and Wednesdays from 10 a.m. to 5 p.m., and Thursdays and Fridays from 10 a.m. to 7 p.m.

Extended hours will be offered on Tuesday, December 19th and Wednesday, December 20th, with the store open until 7 p.m. For last-minute Christmas shopping, META4 will also be open from noon to 4 p.m. on Sunday, December 24th.

META4 Contemporary Craft Gallery is located at 164 Hunter Street West in downtown Peterborough. For more information, call 705-874-9444, email info@META4gallery.ca, or visit www.META4gallery.ca. You can also follow META4 on Twitter, Facebook, and Instagram.

VIDEO: A story behind the gift

Buying a natural Christmas trees at a local grocery store, big box store, or parking lot location is definitely convenient, but did you know most of these trees come from tree farms on Canada’s east coast or Quebec?

If you want a guaranteed-fresh and grown-in-Ontario Christmas tree, head out to a local tree farm and cut your own (most farms also offer pre-cut trees). There are more than 600 Christmas tree farms in Ontario — including eight in the Kawarthas region — that produce more than a million trees each year and generate around $12 million for the economy.

Besides helping the local economy, buying a farm-grown natural Christmas tree has other benefits. Christmas trees are one of the most environmentally friendly crops. It takes up to 10 years to grow each tree and, during this time, the trees remove carbon dioxide and airborn pollutants from the atmosphere (up to 13 tons per acre!) and provide protective havens for a wide variety of birds and mammals. It’s also a sustainable crop — for every tree that’s harvested, at least three seedlings are planted in its place.

Natural Christmas trees are also 100% recyclable and biodegradable. Most municipalities — including those in the Kawarthas — collect discarded natural Christmas trees and chip them for use as mulching materials. Discarded natural trees can also be used as bird feeders, wood products can be made from their stems, or they can be used as wildlife cover in fish ponds and woodlots.

Tree farms in the Kawarthas are open for business, and some farms also offer goodies like hot chocolate and apple cider as well as activities for the family such as hay rides. Here’s where you can harvest your own Christmas tree in the Kawarthas:

View a larger version of this map.

Common types of Christmas trees

If you do decide to harvest your own tree this year (or buy a pre-cut one), here’s a quick primer on the most common tree species available:

Scots Pine (Scotch Pine) – The most popular Christmas tree in Canada, the Scots Pine is a thick and hardy tree. It resists drying and holds its needles well over the holidays. However, the needles are tough and very pointy.

Balsam Fir – Almost as popular as the Scots Pine, the Balsam Fir holds its dark-green needles well and is a good choice if the decorated tree will be left standing for a longer period of time. Balsam fir branches work well for lighter Christmas ornaments, and the tree has a strong fragrance.

Fraser Fir – A Christmas tree that’s become very popular in recent years, the Fraser Fir is known for holding its attractive dark blue-green needles and its pleasant scent. Fraser Firs are generally more expensive than other trees as the species has a much longer growing cycle.

Norway Spruce – The traditional Christmas tree in Britain, the Norway spruce is attractive but has a tendency to drop its needles, particularly towards the end of the holidays — especially if the tree is not cut fresh and kept properly watered.

White Spruce – The dense foliage and symmetrical proportions of the White Spruce make it a very beautiful Christmas tree. The tree has a strong scent and its strong slender twigs hold ornaments well. However, the White Spruce is very thirsty and must be watered regularly to prevent it from losing its needles.

Caring for your tree

After you get your tree, here are some tips to keep it fresh and safe:

1. If you aren’t setting up the tree immediately, store it outdoors. Keep it in a protected area, away from the wind and sun, to help the tree retain its moisture (an unheated garage is ideal, particularly to keep the tree free of snow). If you plan to store it outside for several days, make a straight cut across the butt end of the tree about one inch from the end, place the butt end in a container of water, and store the tree upright.
2. When you bring the tree into the house for decorating, make another fresh cut across the trunk, about an inch from the original cut.
3. Trees can drink up to four litres of water per day, so be sure to use a large stand that can hold that much water. Check the water level daily and supply fresh water as needed. Don’t allow the water level to drop below the bottom of the tree, as a seal will form on the bottom and the tree will stop absorbing water (you’ll have to make a new cut).
4. Use only fresh water. Don’t add sugar, molasses, bleach, honey, floral preservatives, or other substances to the tree’s water. Experts agree that these do nothing to maintain the freshness of the tree.
5. Place your tree away from fireplaces, radiators, television sets, and other sources of heat. Turn off the tree lights when you leave and before you retire at night. Under no circumstances should you use lighted candles on a Christmas tree.
6. A well-maintained tree should normally remain fresh at least three to four weeks before drying to an unacceptable level. Test the dryness of the tree by running your fingers across the needles. If they break easily or fall off in your hand, the tree is dry and should be discarded.

As the age of conscious consumerism continues to evolve and pick up steam, we hear a chorus of rally cries, “Shop local!” and “Shop sustainably and reduce your carbon footprint!”

Let’s unpack what these phrases mean in the context of Christmas gift giving in 2017.

Reasons to shop local

When you choose to shop at locally owned independent businesses, more money stays in your community. This is because local businesses often purchase from other local businesses, service providers, and farmers.

The same is true of local artisans and crafters. These people make up the fabric of your community and pay taxes, access health care, and live their lives alongside you. Local business owners and artisans are more invested in their community’s future and are therefore more accountable.

In addition, choosing to shop locally indirectly benefits non-profits. Statistically, charities typically receive greater support from local business owners, who also are more likely to shop locally themselves. Additionally, non-profits and charities like GreenUP often offer programming and services for little or no cost making these organizations a tremendous boon to the community. So, by supporting local business, you are in turn, supporting local charities.

Shop sustainably and reduce your carbon footprint

Some products that are available on the market are produced using environmentally sustainable practices. This may include reduced water consumption, compostable or minimal packaging, or the use of locally sourced materials.

All products at the GreenUP Store have been specially selected to allow you the freedom to shop with confidence knowing that any of the items you choose have been carefully sourced and scrutinized to meet or exceed our high environmental standards while respecting ethical trade, labor and human rights practices and most importantly do what they’re supposed to.

For example, Free to Be Soap is made right here in Peterborough and is packed in biodegradable, dye-free cardboard. Two Loom Alpaca Socks come to us from Hastings, Ontario and have minimal, recyclable packaging, while This Old Flame Beeswax candles are completely package free and produced using local sources of beeswax.

CredoBags is a small scale Montreal-based company that makes reusable, organic cotton produce bags, and other zero-waste gear. They are packed and shipped to the GreenUP Store in a simple cardboard box with no plastic or excess packaging.

Similarly, Aide Body Care from Oshawa, Ontario limits waste by reusing packing materials. Another exemplary Canadian manufacturer is Oneka, which is based out of Frelighsburg, Quebec; this company produces all natural personal care products that are both biodegradable and made from locally sourced ingredients.

Down East Cleaning Supplies from Dartmouth, Nova Scotia also has a strong environmental mandate. Their products are biodegradable and phosphate-free, and are offered in bulk sizes to reduce plastic.

Many of the products featured at the GreenUP Store promote a more sustainable lifestyle by offering reusable alternatives to single use items. For example, Colibri offers machine-washable fabric sandwich bags, while Abeego offers a reusable beeswax food wrap that effectively replaces plastic wrap. These gift ideas fulfill a practical purpose and promote sustainability.

In addition, Colibri and Abeego are both Canadian companies who manufacture products right here in Canada and thereby support the Canadian economy. Ultimately, Canadian made products have a smaller carbon footprint than imported goods. They have to be shipped fewer kilometres, which means that fewer resources were burned up in getting it to you.

Some of the sustainable gift ideas featured at the GreenUP Store are made from repurposed or up-cycled materials. For example, Two Birds One Seed produces bowl covers, hand warmers, and eye pillows here in Peterborough using small ends and leftover fabric pieces. The Brain Injury Association of Peterborough Region produces beautiful wooden decorations from old dock board, while Chayle Jewellery features 100% recycled precious metals.

Whether you’re looking for a great gift for that special someone on your Christmas list, or for information about how to reduce your holiday waste this year, come let our friendly, knowledgeable staff assist you. Drop in to the GreenUP Store and Resource Centre at 378 Aylmer Street in downtown Peterborough for guilt-free and green giving options that are useful all year round.