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Kinsmen Club of Lindsay donates $50,000 to Ross Memorial Hospital Foundation

Erin Coons, CEO of the Ross Memorial Hospital Foundation, accepts a $50,000 donation from Kinsmen Club of Lindsay president Brad Fraser (second from left) and Kinsmen Don Heaslip, Doug Dent, Paul McPherson, and Rick Merrell. (Photo courtesy of Ross Memorial Hospital Foundation)

The Kinsmen Club of Lindsay has donated $50,000 to the Ross Memorial Hospital (RMH) Foundation — the largest single donation the club has made to the foundation.

The funds will support the cost of medical equipment and technology at Ross Memorial Hospital in Lindsay that are not covered by provincial funding, including the hospital’s new CT scanner and MRI and digital transformation technology.

“This gift will help the hospital acquire the most advanced medical technology and bedside tools, and connect them to patients’ health information records, so that every test and treatment is noted in real time and available to patients and their healthcare team,” says RMH Foundation CEO Erin Coons in a media release.

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“The volunteers who champion community causes through their service organizations are local champions,” Coons adds. “They are valued members of our donor family at the Ross.”

The Kinsmen Club of Lindsay, who announced the donation as as part of Kin Canada’s celebrations for the National Day of KINdness on February 20, attribute the significant increase in local
contributions to the growth of the Kinsmen Super TV Bingo.

“If there was any silver lining out of COVID at all, it’s that you stayed home to play bingo with Kinsmen Super TV Bingo,” says Brad Fraser, president of the Kinsmen Club of Lindsay. “As a result, we are able to share those proceeds. Thank you.”

Along with the $50,000 donation, the Kinsmen Club of Lindsay has previously donated to support the Ross Memorial Hospital’s first CT scanner, the redevelopment of the hospital’s maternity ward, and the capital campaign that doubled the size of the hospital 20 years ago. The Kinsmen Club of Lindsay’s cumulative giving has earned it a founder plaque on the hospital’s donor recognition wall.

Freezing rain warning in effect for Peterborough and Kawartha Lakes Monday morning

Environment Canada has issued a freezing rain warning for southern Peterborough County and southern Kawartha Lakes for Monday morning (March 7).

Freezing rain, at times mixed with ice pellets, is expected Monday morning. Ice accretion of 2 to 4 mm is possible on untreated surfaces.

The freezing rain is expected to transition to snow, possibly mixed with ice pellets, around midday.

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Surfaces such as highways, roads, walkways and parking lots may become icy and slippery. Take extra care when walking or driving in affected areas.

Slow down driving in slippery conditions. Watch for taillights ahead and maintain a safe following distance.

There may be a significant impact on rush hour traffic in urban areas.

Get ready to ‘spring forward’ when daylight saving time returns this weekend

'Spring forward' by an hour when daylight saving time begins on the second Sunday of March. (Stock photo)

The second Sunday of March is almost here, which means it’s time to “spring forward” as daylight saving time (DST) begins at 2 a.m. on Sunday, March 13th and clocks move forward an hour.

Whether you call it “daylight savings” or “summer time” or “cottage time”, the good news is that we’ll get more daylight in the evening hours (the sun will set at 7:17 p.m. on Sunday night). The bad news is that we’ll lose an hour of sleep and it will be darker in the morning (the sun will rise at 7:29 a.m. on Sunday morning).

If you still have any manual clocks, remember to set them forward an hour before you go to bed on Saturday night.

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The time change is also when you should replace the batteries in your smoke alarms and carbon monoxide detectors and check whether the devices need to be replaced (if they are more than 10 years old, they probably do).

Who invented DST and why?

We can blame New Zealand entomologist George Hudson for daylight saving time. He first proposed "saving daylight" in 1895 so he could have more daylight to collect insects.
We can blame New Zealand entomologist George Hudson for daylight saving time. He first proposed "saving daylight" in 1895 so he could have more daylight to collect insects.

Although it’s commonly believed Benjamin Franklin came up with the idea for DST, it was actually New Zealand entomologist George Hudson.

In 1895, Hudson proposed a two-hour shift in the clocks (he wanted more daylight to collect insects).

“The effect of this alteration would be to advance all the day’s operations in summer two hours compared with the present system,” Hudson wrote in 1898, explaining his original proposal. “In this way the early-morning daylight would be utilised, and a long period of daylight leisure would be made available in the evening for cricket, gardening, cycling, or any other outdoor pursuit desired.”

A few years later, English outdoorsman William Willett also proposed advancing the clocks during the summer months (he wanted more daylight to golf).

The first governments to implement DST were Germany and Austria-Hungary in 1916, as a way to conserve coal during World War I. Britain and most other European countries adopted it shortly after, with the United States and Canada adopting it in 1918.

DST used to begin the first Sunday of April and end the last Sunday of October, but in 2007 the U.S. decided to change it to begin the second Sunday of March and end the first Sunday of November in an attempt to conserve energy.

To avoid issues with economic and social interactions with the U.S., the Canadian provinces that observe DST followed suit.

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Why don’t we just get rid of DST?

If the Ontario government has its way, we’ll be ending the practice of changing our clocks twice a year — but by making DST permanent rather than getting rid of it.

On November 25, 2020, the Ontario government gave royal assent to The Time Amendment Act, a private members’ bill tabled by Ottawa-West Nepean MPP Jeremy Roberts that proposed making “the time now called daylight saving time the standard time year-round”.

Researchers in chronobiology (the study of biological rhythms) agree that we should get rid of the bi-annual time change, but not by making DST permanent. They say we should be permanently adopting standard time instead.

“Based on current chronobiology knowledge, permanent Standard Time (ST) would be a wiser, healthier choice,” the Canadian Society for Chronobiology writes on Twitter.

Chronobiologists say adopting permanent standard time would move sunrise closer to our body’s internal clock, while permanent daylight saving time would move it further away. It’s the light in the morning that is most important in resetting our biological clocks, they say.

And it’s not just the Canadian Society for Chronobiology advocating for the permanent adoption of standard time. The U.S.-based Society for Research on Biological Rhythms, the European Biological Rhythms Society, and the European Sleep Research Society have all issued statements supporting getting rid of DST.

As for the province’s The Time Amendment Act actually being enacted, don’t hold your breath. Ontario will only make DST permanent if the province of Quebec and the state of New York do the same.

“We’ve built in a contingency to make sure that this bill will only come into force at the discretion of Ontario’s Attorney General,” MPP Roberts said in the Ontario legislature on November 25th. “The Attorney General has given me his word that he will not do this until we get our other neighbouring jurisdictions on board.”

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What are the health effects of DST?

While the evidence is mixed, some research has found that when we “spring forward” the risk of heart attacks and traffic accidents increases.

Losing an hour of sleep in the spring can affect both your cognitive ability and your physical health, especially if you aren’t getting enough sleep to begin with.

That’s because moving clocks forward changes our exposure to daylight and affects our circadian rhythm (the body’s natural internal clock).

It can take up to a week to adjust your internal clock to the shift in daylight hours, so here are some suggestions for how you and your family can adapt more quickly to the coming time change:

  • Each morning leading up to the time change on Sunday, try waking up 15 minutes earlier than normal.
  • Also try going to bed 15 minutes earlier than normal each night. You can help prepare your body for an earlier bedtime by not eating two hours before you go to sleep, and put down your devices an hour before bed.
  • Eat a healthy breakfast when you first wake up, as food is one way to tell your body it’s the beginning of the day.
  • After the time change, expose yourself to daylight during waking hours as much as possible.
  • Reduce your use of caffeine and alcohol during the day and increase your physical activity.

Beloved Peterborough costume designer and artist Howard Berry has passed away

Costume designer and artist Howard Berry, pictured in 2017, died on March 3, 2022 in his 84th year. (Photo: Sam Tweedle / kawarthaNOW)

Beloved Peterborough costume designer and artist Howard Berry passed away on Thursday (March 3) in his 84th year.

Berry, who designed costumes for the Peterborough Theatre Guild for almost 40 years, had a lifelong passion for colour and design.

“I was just born this crazy creative person,” he told kawarthaNOW in a 2017 interview, in advance of a three-day retrospective of his work at The Mount Community Centre. “My father bought me my first sewing machine at the age of five. It was a little hand-cranked one. By age eight, I had a regular Singer machine and was making clothes for my mother and my sister.”

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Born in Toronto and raised in Huntsville, Berry returned to Toronto in 1956 to enrol in Ryerson’s fashion design program. After they refused to admit him because he was a man, he enrolled in a three-year course at a private design school run by Toronto designer Galasso.

After he graduated in 1959, his father offered to either send him to Paris to work as an apprentice or help him set up his own design shop. For three years, he designed custom-made clothing from his shop on Avenue Road in Toronto.

After a series of other jobs, including one designing costumes for the early days of the Shaw Festival, in 1977 he moved to the Peterborough area. He eventually opened Howard Berry Designs in Charlotte Mews and, in 1980, began designing costumes for the Peterborough Theatre Guild.

Howard Berry pictured in 2017 with some of the many costumes he designed for the Peterborough Theatre Guild over the years. (Photo: Sam Tweedle / kawarthaNOW)
Howard Berry pictured in 2017 with some of the many costumes he designed for the Peterborough Theatre Guild over the years. (Photo: Sam Tweedle / kawarthaNOW)

“I will never forget going over to the Theatre Guild shortly after I arrived in Canada,” writes playwright Robert Ainsworth in a Peterborough Theatre Guild tribute to Berry. “The production was Oliver, directed by Gillian Wilson. I was so impressed with the production that I had to go backstage to see the behind scenes of this amazing local theatre.”

“The first person I met was the costume designer, Howard, who was altering the costume of a cast member, and boy did he know what he was doing! He was in charge and had everyone hopping. He was loud, direct and totally dedicated to his art. I have to say I was actually a little star stuck by his persona. That was 1982, and anyone who knows Howard will agree that dedication to his art never waned.”

“Over the years I got to know Howard’s work. I would chat to actors backstage before the production. When the curtain opened and those actors walked onstage they were totally transformed into their characters by Howard’s amazing costumes. You could walk into the theatre and know immediately who had dressed the set. The audience would be transported to nineteenth century France or fourteenth century Italy.”

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“Howard was known to research not only what people wore in that country in that time period, but what materials were used, even down to the exact buttons and gloves. Much more than that was the man we all loved. Howard was a beautiful, talented man who always had a smile on his face.”

One of Berry’s final accomplishments for the stage was designing both the costumes and the set for the Peterborough Theatre Guild’s acclaimed 2015 production of of Andrew Lloyd Webber’s Cats.

“For Cats, you didn’t just make a costume.” Berry recalled in his 2017 interview with kawarthaNOW. “A cat’s head matches its body, so I worked with Carol Jones who was in charge of makeup at the time, and we went through catalogues to order wigs that would be the right colour to match the makeup and costume. Then I had a friend come in who styled each wig to get the character of each cat. Then when it came to the makeup, we had to match that in the face.”

Howard Berry designed the set and costumes for the Peterborough Theatre Guild's acclaimed 2015 production of of Andrew Lloyd Webber's "Cats". (Photo: Linda McIlwain / kawarthaNOW)
Howard Berry designed the set and costumes for the Peterborough Theatre Guild’s acclaimed 2015 production of of Andrew Lloyd Webber’s “Cats”. (Photo: Linda McIlwain / kawarthaNOW)

“So we had to make the costume to match everything else,” Berry said. “That a lot of fun. We had a huge team of workers on that. We had twelve ladies doing costumes, and another eight ladies doing hair and makeup every night.”

The Eastern Ontario Drama League recognized Berry’s talents with a set design award in 1990, a best visual presentation award in 2008, and a costume design award in 2009. In 2009, Theatre Ontario also recognized Berry’s talents with a costume design award. In 2015, he and the cast and crew of the production of Twelfth Night received a cultural betterment award from the City of Peterborough. In 2018, Berry was inducted into the Peterborough Pathway of Fame.

According to the Peterborough Theatre Guild, a celebration of Berry’s life will be announced at a future date in the spring.

“When I pass I don’t want a big funeral,” Berry told Peterborough This Week in a 2017 interview. “I want a party at The Guild with six bottles of Scotch and someone singing ‘I Did It My Way.'”

Winter weather travel advisory for Kawarthas region for Monday

Environment Canada has issued a winter weather travel advisory for the greater Kawarthas region for Monday (March 7).

The winter weather travel advisory is in effect for Peterborough County, Kawartha Lakes, Northumberland County, Hastings County, and Haliburton County.

A Texas low will bring a messy mix of precipitation to the region on Monday.

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For northern Peterborough County, northern Kawarthas Lakes, northern Hastings County, and Haliburton County, snow will begin early Monday morning, with total amounts of 6 to 12 cm expected by the time the snow tapers off Monday evening.

For southern Peterborough County, southern Kawarthas Lakes, and southern Hastings County, there will be a mix of snow and ice pellets, with a risk of freeing rain, in the morning and early afternoon, with total amounts of 2 to 4 cm of snow and ice pellets.

In Northumberland County, precipitation will begin Monday morning as a mix of ice pellets and freezing rain. Near midday, as temperatures climb above the freezing mark, precipitation will change over to rain for some areas. By late afternoon, precipitation will change over to wet snow (with minimal accumulations) before ending in the evening.

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Both the morning and afternoon commutes are likely to be impacted.

Motorists should expect hazardous winter driving conditions and adjust travel plans accordingly, exercising caution and giving themselves extra time to reach their destination.

Poor weather conditions may contribute to transportation delays. Be prepared to adjust your driving with changing road conditions. Slow down driving in slippery conditions. Watch for taillights ahead and maintain a safe following distance. Surfaces such as highways, roads, walkways and parking lots may become icy and slippery.

Customers and employees of Fenelon Falls Sobeys donate $13,000 in gift cards to Salvation Army food bank

Lori Naoum and Sarah Winter (far left and far right) of Sobeys in Fenelon Falls presenting Miya Bradburn and Amy Balsdon of The Salvation Army with more than $13,000 worth of Sobeys gift cards for the local food bank. (Photo courtesy of The Salvation Army Fenelon Falls)

Sobeys in Fenelon Falls has presented The Salvation Army with Sobeys gift cards worth more than $13,000.

During the Christmas season, Sobeys encouraged its customers and employees to make donations in support of the local food bank, which is operated by The Salvation Army.

“The help we are able to give is made possible by community partners such as Sobeys,” says Miya Bradburn, pastor at The Salvation Army Fenelon Falls, in a media release. “Sobeys gives back to its community, which inspires others to join them.”

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With a building renovation completed, including a new commercial kitchen, The Salvation Army is planning to provide fresh snacks and possibly even meals for those facing food insecurity.

“With this wonderful gift, we have greater opportunity to provide healthy, fresh food to clients who might otherwise be unable to do so,” Bradburn says. “We have the means to provide fruit and vegetables now, supplementing the non-perishables the community so graciously donates on a regular basis.”

The Salvation Army also raised $51,257 during its Christmas kettle campaign in Fenelon Falls, Bobcaygeon, and Coboconk.

Improv returns to Peterborough’s Market Hall with klusterfork’s April Fools’ Gold – The Joke’s On Us

Canadian improv superstars Patrick McKenna and Linda Kash will lead a group of Second City alumni and Peterborough performers in klusterfork's "April Fools' Gold - The Joke's On Us", an evening of improv comedy at the Market Hall in Peterborough on April 1, 2022. Ticket buyers are encouraged to "pay it forward" by purchasing tickets for essential service and frontline workers. (Photos courtesy of klusterfork)

After two long years of pandemic worry, disappointment, frustration and anger, and pretty much everything in between, who couldn’t use a good laugh right about now?

Simply put, it’s time to again come together in person for a shared comedic experience. To that end, klusterfork entertainment is returning to Peterborough’s Market Hall Performing Arts Centre on Friday, April 1st to do what it does so very well — help us shut out all the noise for a few hours and just laugh.

An evening of improv comedy, “April Fools’ Gold – The Joke’s On Us” will see Canadian improv superstars Patrick McKenna and Linda Kash joined by a cast of friends who know how to bring the funny: Second City alumni Kerry Griffin, Jennine Profeta, and Dave Pearce with Peterborough performers Pat Maitland and Megan Murphy. Local pianist Rob Phillips and musical funnyman Dan Fewings will also join the merry mix.

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Advance tickets to the 8 p.m. performance are $33 ($23 for students) or $43 for cabaret seating and are available now at the Market Hall box office, by phone at 705-749-1146, or online at tickets.markethall.org. If the show doesn’t sell out, tickets will also be available for $39 at the door. All ticket prices include HST and fees.

In advance of the show, klusterfork founders and partners Kash, Maitland, and Burns have launched a unique “pay it forward” initiative, where people can purchase front-row tickets for essential service and frontline workers. The initiative launches on Wednesday, March 9th.

“When we were thinking of doing the show, we thought ‘How can we do something for the people who have been getting us through the pandemic for the last two years?'” explains Burns who, together with Maitland and Kash, has reserved the entire front row of 16 seats for just that purpose.

“There may be people who can’t make it to the show or are not ready to go to a live venue yet, but would like to buy tickets and give them to essential workers. Just call Market Hall, say ‘I want to pay it forward’, and they’ll put the tickets aside for the names provided.”

As Maitland puts it, “We’re going to serve up some laughs to those who served us.” She adds klusterfork will use its social media platforms to ask its followers for nominations of those they’d like to see tickets go to.

Along with Patrick McKenna and Linda Kash, Second City alumni Kerry Griffin, Dave Pearce, and Jennine Profeta and Peterborough performers Pat Maitland and Megan Murphy will be part of klusterfork's "April Fools' Gold - The Joke's On Us", an evening of improv comedy at the Market Hall in Peterborough on April 1, 2022 (Photos courtesy of klusterfork)
Along with Patrick McKenna and Linda Kash, Second City alumni Kerry Griffin, Dave Pearce, and Jennine Profeta and Peterborough performers Pat Maitland and Megan Murphy will be part of klusterfork’s “April Fools’ Gold – The Joke’s On Us”, an evening of improv comedy at the Market Hall in Peterborough on April 1, 2022 (Photos courtesy of klusterfork)

“April Fools’ Gold is a two-act show filled with improv — a comedy show of sketches and scenes but, instead of them being scripted, they’re made up on the spot,” explains Maitland, a Second City trainee with an extensive background in writing for broadcast, journalism, and consulting.

“The audience participates by giving us some parameters when we ask for a setting or a relationship, and then away it goes.”

Maitland, Burns, and Kash founded klusterfork entertainment in 2019 with the intention of producing live comedy shows as well as hosting workshops focused on various aspects of the entertainment industry. The upcoming improv marks the third klusterfork has presented at Market Hall, preceded in November 2019 by “It’s Christmas!” that also featured McKenna and, in February 2020, by “It’s Winter. Still” — klusterfork’s last in-person show before the pandemic hit.

When the pandemic brought live performing to an abrupt halt, klusterfork began hosting 23 Learn OnLine (LOL) workshops that brought together top Canadian onstage and offstage talents with participants from across North America. But as rewarding as that experience was for klusterfork’s founders, the prospect of again performing live has them chomping at the bit.

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But more than that, it’s going to be a long-awaited treat for their audience.

“It’ll be the first time they’ve been out in a long time — there’s going to be some cabin fever yelling going on,” says McKenna, who knows a thing or two about cabin fever having portrayed the quirky Harold Green in The Red Green Show over the course of its 15 seasons.

“It’s going to be an exciting night letting everybody get all their frustrations out,” he says. “Letting us dramatize those frustrations for them so they don’t get into any trouble or get fired.”

“Improv only works when we all work together. That’s something we can pull out of the last couple of years. We’re better when we work together. When we fight each other, when we argue amongst each other, we get nowhere. It’ll be a night of exploratory emotions where people work together and move things forward. There’s such an unspoken need for that right now.”

Musical guests Dan Fewings and Rob Phillips will accompany the performers in klusterfork's "April Fools' Gold - The Joke's On Us", an evening of improv comedy at the Market Hall in Peterborough on April 1, 2022. (Photos courtesy of klusterfork)
Musical guests Dan Fewings and Rob Phillips will accompany the performers in klusterfork’s “April Fools’ Gold – The Joke’s On Us”, an evening of improv comedy at the Market Hall in Peterborough on April 1, 2022. (Photos courtesy of klusterfork)

For Burns, a musician, actor, director and producer with more than 30 years’ experience in theatre and television, the “energy” the show promises is what he’s most looking forward to.

“This is a big thing for the venue as well,” he says, referring to the Market Hall. “When you think of all the different people employed by performance venues, they have had it really, really bad the last two years. There’s going to be a level of excitement that everyone is going to embrace.”

To be clear, the improv comedy form is no less rewarding for those tasked with making their audience laugh.

“After 40 some years of doing this, it’s still exciting every time be causes it’s brand new,” says McKenna. “When you all get in sync and you come up with a great story, it’s pretty amazing that you built it together out of the air. There’s so much going on while interacting within the group. It’s such great jazz at a very high level.”

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“I did stand-up for about five or six years — it’s a wonderful world too but you’re on your own a lot,” he adds. “There’s no one to celebrate the event with. But when you get in a group and you start to share something and there’s two people laughing, and then there are three of us, and then five of us, you’ve created a community that’s positive and wonderful. Everybody you’re hanging around wants to just play. They’re offering something and you’re building on that. Even bad improv is a blast.”

For McKenna, one of the special things about improv is the dynamic it creates between the performers and the audience.

“You build this thing with strangers — it’s incredible, it’s infectious,” he says. “When you go see a play, you’re a voyeur. With improv, you’re leaning forward and you’re involved. The emotion includes you. You feel that danger, that energy, that’s rampant in the room.”

Maitland agrees there’s “a magic” unique to improv the audience is very much a part of.

“With stage acting, we’ve got the script — we know where we’re going to start and we know where we’re going to end,” she says. “With improv, the audience watches the magic unfold but they’re also part of that magic. We’re all just waiting to see where the story goes.”

“There’s an incredible energy of ‘We’re all in it together’,” she adds. “The energy of humans in the same room is unmatchable. There’s no technology that can replace that. It’s lovely having online chats but I’m not getting as fuelled by your energies as I would if we were in the same room. We can’t wait for it.”

"April Fools' Gold - The Joke's On Us" on April 1, 2022 is klusterfork's first in-person improv comedy show at the Market Hall in Peterborough since the pandemic began. (Graphic courtesy of klusterfork)
“April Fools’ Gold – The Joke’s On Us” on April 1, 2022 is klusterfork’s first in-person improv comedy show at the Market Hall in Peterborough since the pandemic began. (Graphic courtesy of klusterfork)

According to Burns, before the pandemic descended, klusterfork had booked eight shows at Market Hall to the end of this year. Moving forward beyond their April 1st return to the stage, Burns says they’re looking at doing more shows as well as offering workshops in something new: a live setting.

“We’ve discussed the idea of putting together a small tour and taking it south,” he says.

“The three of us have day jobs but klusterfork is our precious baby that we’re going to keep feeding and watch grow,” Matiland adds.

For more information on klusterfork, including updates on live shows and workshops, visit www.klusterfork.com.

 

kawarthaNOW is proud to be a media sponsor of April Fools’ Gold – The Joke’s On Us.

Wind warning in effect for southern Kawarthas region on Sunday

Environment Canada has issued a wind warning for the southern greater Kawarthas region for Sunday (March 6).

The wind warning is in effect for southern Peterborough County, southern Kawarthas Lakes, and Northumberland County.

Strong southwest winds with gusts near 90 km/h will develop late Sunday morning or early Sunday afternoon as a cold front moves through southern Ontario. Thunderstorms developing along this cold front may bring localized wind gusts in excess of 100 km/h.

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A special weather statement for strong winds is also in effect for northern Peterborough County, northern Kawartha Lakes, Haliburton County, and Hastings County, with wind gusts of 70 to 80 km/h.

Winds will gradually ease Sunday evening.

Widespread power outages are possible.Loose objects may be tossed by the wind and cause injury or damage. Be prepared to adjust your driving with changing road conditions due to high winds.

 

This story has been updated with the latest Environment Canada forecast.

Free virtual workshop in March will address unique challenges faced by rural female entrepreneurs

Delivered by Claire Bouvier, founder of FEiST (Female Entrepreneurs in Small Towns), and hosted by Peterborough & the Kawarthas Economic Development, "6 Ways To Successfully Reach Your Customers: A Workshop Series For Rural Female Entrepreneurs" is a virtual workshop taking place on March 24 and 31, 2022. The free workshop promises to help female entrepreneurs in small-town or rural Ontario (such as Susan Twist, owner of Happenstance Books and Yarns in the Village of Lakefield) overcome the challenges in marketing their new or growing businesses. (Photo courtesy of PKED)

Female entrepreneurs in small-town or rural Ontario who are looking for a post-pandemic reset have a formidable ally in Claire Bouvier.

The Kingston-based influencer, serial entrepreneur, business consultant, and founder of the online-based FEiST (Female Entrepreneurs in Small Towns) mentorship series is on a mission to empower all women to be the best they can be at running their respective businesses.

That said, Bouvier’s primary focus — and the subject of an upcoming free two-part workshop hosted by the Peterborough & the Kawarthas Economic Development (PKED) Business Advisory Centre — is fixed firmly on the unique challenges that rural female entrepreneurs encounter launching or growing their businesses.

Claire Bouvier is a Kingston-based influencer, serial entrepreneur, business consultant, and founder of the online-based FEiST (Female Entrepreneurs in Small Towns) mentorship series. She will be delivering the virtual "6 Ways To Successfully Reach Your Customers: A Workshop Series For Rural Female Entrepreneurs" workshop, presented by Peterborough & the Kawarthas Economic Development, on March 24 and 31, 2022. (Photo: Kingston Economic Development)
Claire Bouvier is a Kingston-based influencer, serial entrepreneur, business consultant, and founder of the online-based FEiST (Female Entrepreneurs in Small Towns) mentorship series. She will be delivering the virtual “6 Ways To Successfully Reach Your Customers: A Workshop Series For Rural Female Entrepreneurs” workshop, presented by Peterborough & the Kawarthas Economic Development, on March 24 and 31, 2022. (Photo: Kingston Economic Development)

Sponsored by Community Futures Peterborough, “6 Ways To Successfully Reach Your Customers: A Workshop Series For Rural Female Entrepreneurs” takes place on Zoom on Thursday, March 24th and again on Thursday, March 31th from 1 to 3 p.m. each day. You can register for the free workshop at PKED’s new website at investptbo.ca.

For Bouvier, the workshop presents yet another opportunity to do what she does best and is most passionate about: empowering rural female entrepreneurs to overcome any limitations imposed by where they live to attain their full personal and professional potential.

“Urban entrepreneurs have convenience, opportunities, a bigger network, and more resources all at their fingertips,” says Bouvier. “A lot of the rural women I’ve worked with don’t even have proper internet service.”

According to Bouvier, her workshop will help female entrepreneurs understand where their limits are, what their struggles are, and what’s preventing them from reaching their customers.

“Many rural communities present limitations on services such as the internet, transportation, and communications,” she says. “You can look at that as a disadvantage, or you can look at new ways to be resourceful and tap into unique ways of connecting with your audience.”

At the end of the day, a back-to-basics approach in terms of creating new relationships and nurturing existing ones is key, says Bouvier.

The pandemic has disproportionately affected female entrepreneurs, especially those with children who have had to manage home schooling and child care during lockdowns. The pandemic has also reduced traditional networking and marketing opportunities, creating a greater reliance on online marketing, which can be a challenge in rural areas with less reliable internet service. (Photo courtesy of PKED)
The pandemic has disproportionately affected female entrepreneurs, especially those with children who have had to manage home schooling and child care during lockdowns. The pandemic has also reduced traditional networking and marketing opportunities, creating a greater reliance on online marketing, which can be a challenge in rural areas with less reliable internet service. (Photo courtesy of PKED)

“We have to remind ourselves of what has worked,” Bouvier explains. “It’s not a lost art: speaking to someone, setting up a relationship, having a coffee date, and building one-on-one relationships.”

“We’ve been so bombarded by everyone telling us if we only use this app, it’s going to change our customer relationships — but really it comes down to networking and building your community and then leveraging your community. It’s all about building real connections with individuals that are like-minded and you can help support one another.”

PKED’s decision to reach out to Bouvier to facilitate this workshop grew out of a sense that rural female entrepreneurs “feel left out,” according to PKED Entrepreneurship Officers Hillary Manion and Madeleine Hurrell, who both have extensive experience working with urban and rural female entrepreneurs.

“The usual set of resources available — whether that’s professional networking, professional development, or the small business ecosystem that we’re a part of — tends to be more prevalent in urban areas,” Manion says. “They don’t always have the same presence in rural areas. Rural entrepreneurs either don’t know about the resources that are available, or they don’t feel they’re easily accessible.”

“We have conversations with food-based and farm-based businesses that wouldn’t necessarily call themselves a business yet they are, in every sense of the word, a business. But because their business model is different from someone on a main street in a larger city, they may consider themselves different. That’s really the focus of this workshop: to help those businesses get the word out about themselves, and understand how marketing can be different in a rural community or a small town versus an urban setting.”

Hurrell, meanwhile, touches on another barrier that every entrepreneur has faced to some degree over the past two years: the pandemic and related restrictions that took away traditional networking and marketing opportunities. She says this has disproportionately affected new female entrepreneurs, especially women with children who have had to manage home schooling and child care during lockdowns while launching or running their business.

Female entrepreneurs who run their businesses in small towns or rural settings, like Lakefield Pantry owner and manager Jennie MacKenzie, can find it more difficult to access the same services, resources, and networking available in larger urban centres. Claire Bouvier’s free two-part virtual workshop on March 24 and 31, 2022 will provide rural female business owners with marketing strategies that are based on the strengths of small communities, such as word of mouth. (Photo courtesy of PKED)
Female entrepreneurs who run their businesses in small towns or rural settings, like Lakefield Pantry owner and manager Jennie MacKenzie, can find it more difficult to access the same services, resources, and networking available in larger urban centres. Claire Bouvier’s free two-part virtual workshop on March 24 and 31, 2022 will provide rural female business owners with marketing strategies that are based on the strengths of small communities, such as word of mouth. (Photo courtesy of PKED)

“It was important for us to target that group for this workshop,” Hurrell says. “Our goal behind this is that connectivity piece. From our perspective, a new start-up will get a lot from this workshop because of the sharing. Not only will they learn from Claire, but they’ll get a lot from the more experienced or seasoned entrepreneurs who can share things they learned through experience. That’s always really valuable.”

Bouvier agrees the pandemic presented barriers for female entrepreneurs, but is quick to note it has also presented an opportunity to return to the roots of marketing.

“We’ve lost the traditional sense of what marketing is,” Bouvier points out. “This workshop is going to get people to focus on building the right relationships by looking at the power of word of mouth, how to do that properly, and how to create strong and strategic relationships and collaborations that are ultimately going to be much more powerful than throwing money at marketing, such as by buying Facebook ads.”

According to Bouvier, building these strong and strategic relationships is not only key for overcoming the isolation female entrepreneurs in rural communities may have faced during the pandemic, but for growing their business as the economy opens back up.

“Post-pandemic, the road is opening up again,” she says. “There are opportunities for growth going into the summer. It’s about using our time intelligently and intentionally, by being really intentional about the way we build relationships and by aligning our businesses and the things that we do to ultimately build a stronger community of the people we help serve. Create better service, a better story, and a better relationship with customers and, potentially, other businesses you can align with.”

For entrepreneurship officers Hillary Manion and Madeleine Hurrell, the workshop also provides an opportunity to connect with female entrepreneurs who may not be aware of all the services PKED offers.

Female entrepreneurs who participate in Claire Bouvier's free two-part virtual workshop on March 24 and 31, 2022 will also receive follow-up support and resources from the Peterborough & the Kawarthas Economic Development Business Advisory Centre. Pictured is florist Rebecca Collinson at Lakefield Flowers & Gifts in the Village of Lakefield, a business owned by Robyn Jenkins. (Photo courtesy of PKED)
Female entrepreneurs who participate in Claire Bouvier’s free two-part virtual workshop on March 24 and 31, 2022 will also receive follow-up support and resources from the Peterborough & the Kawarthas Economic Development Business Advisory Centre. Pictured is florist Rebecca Collinson at Lakefield Flowers & Gifts in the Village of Lakefield, a business owned by Robyn Jenkins. (Photo courtesy of PKED)

“Maddie and I are creating a structured follow-up plan for the workshop attendees,” Manion explains. “Participants won’t only have the feedback and takeaways from the actual two days — they’re going to have a support system afterwards.”

“We’re setting up a chat room for attendees,” she adds. “They’ll have full access to both Maddie and I, along with all of the resources offered through the PKED’s Business Advisory Centre. There are sustainable and tangible takeaways for the workshop participants.”

As for Bouvier’s workshop, Hurrell says participants will be exposed to the entrepreneurial wisdom and over-the-top passion of “a dynamic and fantastic speaker.”

“That’s super important when you’re doing something virtually,” Hurrell notes. “I would tell the audience to sit down and buckle in.”

Register for the free virtual workshop "6 Ways To Successfully Reach Your Customers: A Workshop Series For Rural Female Entrepreneurs" at investptbo.ca. (Graphic: PKED)
Register for the free virtual workshop “6 Ways To Successfully Reach Your Customers: A Workshop Series For Rural Female Entrepreneurs” at investptbo.ca. (Graphic: PKED)

For her part, Bouvier says her workshop will provide participants with “a checklist for success with their marketing over the next year.”

“I’m going to present six incredible, different ways that they can work into their business marketing,” Bouvier explains. “They might not do it tomorrow — maybe in a year from now — but one of those things will come into play and have a huge impact. They’ll have a new list of strategies that hasn’t been given to them in the last two years, because there hasn’t been anything dedicated to being an entrepreneur in a rural setting.”

To register for Bouvier’s free workshop, visit investptbo.ca.

VIDEO: FEiST (Female Entrepreneurs in Small Towns)

For more information about Bouvier’s FEiST Studio, visit www.feiststudio.com.

To learn more about Peterborough & the Kawarthas Economic Development, its programming, and its services, visit the newly designed website at investptbo.ca.

 

The story was created in partnership with Peterborough & the Kawarthas Economic Development.

Ontario government funds 16-month pilot project for mental health and addictions in Peterborough area

Peterborough-Kawartha MPP Dave Smith announced $367,480 in provincial funding for the "Moving Beyond Addiction" pilot project for mental health and addictions in Peterborough area at the Peterborough City-County Paramedics administrative office on March 4, 2022. (Photo: Office of MPP Dave Smith)

Following last week’s announcement of $1.3 million in provincial funding for a new Consumption and Treatment Services site in Peterborough, the Ontario government has announced additional funding to address the opioid crisis in the Peterborough area.

Peterborough-Kawartha MPP Dave Smith announced $367,480 in provincial funding for the “Moving Beyond Addiction” pilot project on Friday (March 4) at a media conference at the Peterborough City-County Paramedics administrative office. He was joined by Whitepath Consulting president and CEO Peggy Shaughnessy and Elizabeth Fry Society executive director Debbie Carriere.

Under the pilot project, local non-profit organization Right to Heal will receive the funding to expand their services in the Peterborough area over a 16-month period. The organization will use the Redpath addiction treatment programs from Peterborough’s Whitepath Consulting, a social enterprise Shaughnessy founded in 2002 to help anyone affected by addictions, mental health, abuse, and bullying.

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“Individuals with addictions more often than not develop addictions by using substances to either feel something or numb something,” MPP Smith says in a media release. “The root cause is almost always trauma — whether it’s from abuse, mental health challenges, or pain. If we are truly going to address the mental health and addictions crisis, a wide variety of treatments options need to exist locally.”

Clients referred to the pilot project will typically be homeless, at risk of homelessness, living with mental health or addictions issues and trauma, or disconnected from appropriate services. The Elizabeth Fry Society will administer the client referral process.

“We have had the opportunity to connect clients to the program and are witnessing firsthand the impact Redpath has,” Carriere says. “We at Elizabeth Fry can see this program coming alive through our referrals from various connections within the health care and criminal justice sectors. As someone who has completed this program myself, I can truly speak to the excellent opportunity this is bringing to our community for healing.”

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The primary target population for the pilot project will be clients referred by Peterborough police, Peterborough County-City Paramedics, and Peterborough Regional Health Centre who have experienced or are at risk of experiencing opioid overdoses.

The secondary target population will be clients referred from health and social services such as the Opioid Response Hub and Consumption and Treatment Services Site, Brock Mission, Cameron House, and One Roof Community Centre. The project will also accept family and self-referrals.

“The Right to Heal pilot program will turn many lives around, reducing homelessness, addiction, crime, and overdose deaths in our community,” MPP Smith says.

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With the provincial funding, Right to Heal will have the capacity to address the needs of 320 people in the community.

Once referred to the program, clients will undergo a rigorous and evidence-based assessment to determine the correct treatment for their unique needs, considering factors including backgrounds of trauma, abuse, domestic violence, housing status, financial situation, and level of substance abuse.

Once the assessment is complete, clients enter into one-on-one counselling or the Redpath intervention program or both. Through 21 three-hour counselling and training sessions, the Redpath program uses psychology-based methods to identify the reasons behind substance abuse and helps a person develop the social, emotional, and practical skills to move beyond addiction.

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Clients will then enter an after-care program, requiring two hours every week for group training sessions focusing on personal development and fully reintegrating the clients back into society.

“This announcement comes to almost the day of our 20th anniversary of Whitepath Consulting,” Shaughnessy says. “We have been delivering addiction and mental health services across Canada and beyond during this time and have developed great partnerships with many organizations within the city and surrounding areas.”

“With the recent announcement regarding the Consumption and Treatment Services (site) funding, this funding will help expand addiction treatment services in our area and allow funding for the Redpath program that has shown great success in other areas,” she added, thanking MPP Smith for his support and efforts in securing funding.

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