Last fall’s “Love You” campaign by Shoppers Drug Mart stores in Peterborough has resulted in a $14,081 donation to YWCA Peterborough Haliburton to help local women safely escape violence and abuse.
During the campaign, Shoppers Drug Mart customers were encouraged to make a donation by purchasing paper icons in Peterborough stores, with 100 per cent of the donations helping to fund YWCA Crossroads Shelter and support programs for women experiencing gender-based violence.
“We are truly thankful for the combined support of our community and the entire Peterborough Shoppers Drug Mart team,” says Kim Dolan, executive director of YWCA Peterborough Haliburton, in a media release.
“The need for violence against women support services has remained high since the onset of the pandemic,” Dolan adds. “This generous donation will provide much-needed safety, resources and support to women in crisis.”
The Shoppers Drug Mart “Love You” fall fundraising program is an annual four-week campaign to improve women’s health. Since 2011, the program has supported more than 450 women’s charities annually across Canada.
“The YWCA is an absolutely essential resource for women and children living in Peterborough,” says Mohan Joshi, owner of the Shoppers Drug Mart locations on High Street, Chemong Road, and Landsdowne Street. “We are honoured to be able to continue our commitment to their work in partnership with our generous customers and staff team.”