Kawartha Chamber Members Invited To Peterborough Chamber’s Summer Social PBX – July 3rd

Members of the Kawartha Chamber have been invited to the Peterborough Chamber’s county fair-themed Summer Social Peterborough Business Exchange at Kawartha Lakes Construction.

The event will take place from 4 to 6 p.m. on Tuesday, July 3rd at 3359 Lakefield Road, Lakefield.

This is a great opportunity to meet and connect with fellow community members. There will be tons of games, prizes, and delicious refreshments to go around to celebrate the season and our community.

Register now.

Did you know?

Chamber members have access to the Chamber’s Esso Business Card gas discount program! Sign up to get a 3.5 cent/litre fuel discount, as well as savings on oil, top-up fluids, and car washes.

Find out more about this and other great discount programs available to Chamber members on the Member Discounts page.

Five Minutes For Business: State Of The Economy

In this edition of the Canadian Chamber of Commerce’s Five Minutes for Business series, Chamber Chief Economist Trevin Stratton (Ph.D.) examines Canada’s economic performance up to the mid-point of 2018 and considers what the latter half of the year might have in store for us.

The article examines such topics as tariffs, trade talks, pipelines, and electoral change. Read the full article.

Tourism Industry Awards Nominations Open

The Tourism Industry Association of Ontario has announced nominations for various tourism organization awards:

• The Tourism Industry Awards of Excellence (TIAO)
• Culinary Tourism Awards of Excellence (Culinary Tourism Alliance)
• Ontario’s Choice Awards (Attractions Ontario)
• Tourism Marketing & Travel Media Awards of Excellence (Destination Ontario)

For more information on each organization’s awards, and to nominate a business, visit www.tiaontario.ca/cpages/2018ontariotourismawards.

Agilec Presents Turn The Tables On Hunger – June 21st in Lakefield

Agilec Lakefield is hosting their annual Turn the Tables on Hunger food drive.

Agilec’s Lakefield location will be hosting a food drive on Thursday, June 21st from 10 a.m. to 2 p.m. in partnership with Lakefield Foodland, located at 1 Queen Street. All proceeds will be donated to the Lakefield Food Bank, a local charity dedicated to helping those in need.

Turn the Tables on Hunger is a corporate social responsibility initiative that Agilec created and actively participates in year round. The company also chooses one day every June for all 180 staff members in 17 locations across the province to get out into their communities and contribute in some way to eradicating hunger. In previous years, Agilec has volunteered over 1,500 hours, raised more than $18,000, and donated over 2000 pounds of food to local charities.

Read more.

McLean and Buckhorn Berry Farms New Logo And Website

McLean and Buckhorn Berry Farms has unveiled their new logo (above) and website at mcleanberryfarm.com.

Check out McLean Berry Farm at 2191 16th Line in Lakefield and Buckhorn Berry Farm at 3055 Berrie Road in Lakefield for fresh fruit, vegetables, jams, maple syrup and more. Pick your own and pre-picked options available.

Trent Lakes Streetscape And Master Plan Revealed

The Municipality of Trent Lakes has released survey information regarding their Streetscape and Greenspace Master Plan for Buckhorn.

Consultation with the public has lead to clear indications of what the residents of Trent Lakes feel are key targets for this plan.

A large majority of respondents (72 per cent) indicated that the primary focus of the development efforts should be on Lakehurst Road and the new park land areas. In terms of investment focus, 31 per cent of respondents indicated sidewalks and trails should be the focus, another 26 per cent chose streetscape improvements, and 20 per cent indicated waterfront amenities as a key area for investment.

Feedback from Trent Lake staff and community members analyzed by the firm Skelton Brumwell & Associates has produced a set of eleven recommendations for the Master Plan. These recommendations have been strategically devised as modules, to be implemented as funding becomes available.

Read more.

Jazz Tour Lakefield – June 23rd

In celebration of the Lakefield Jazz, Art, and Craft Festival’s 20th anniversary, the Township of Selwyn is hosting a promotional jazz tour on Saturday, June 23rd.

Jazz bands will be playing at different times and locations in Lakefield. Bands and locations include the The L’ll Big Band in Cenotaph Park, Pete Woolidge and Federico Pontani at The Chocolate Rabbit and The Nuddy Bean, Sean Hully at Lakefield Pantry and Happenstance Books and Yarn, Chris Smith at The Thirsty Loon, and more.

Find out more about music times and locations.

Lakefield Literary Festival 2018 List Of Authors – July 13 to 15

The authors’ list for the 2018 Lakefield Literary Festival has been revealed. The festival will take place July 13th to 15th.

Some great authors are involved this year, including Johanna Schneller, Michael Redhill, and Michelle Berry.

Visit lakefieldliteraryfestival.com for a full list of authors, as well as their book descriptions and bios.

Tickets are available online at the website or at Happenstance Books & Yarn in Lakefield.

Camp Kawartha Surf ‘N’ Turf Gala Dinner And Auction This Weekend

Camp Kawartha’s annual Surf ‘n’ Turf Gala and Auction fundraiser is this weekend.

Attendees will enjoy a dinner of steak and lobster, and have the opportunity to bid on a variety of amazing items and services.

Visit kawarthachamber.ca to register and for more information.

Chamber Members are Hiring

• Pine Vista Resort – Summer Housekeepers
• Camp Kawartha – Cook – Team Leader

If your business or organization has a job opportunity you would like to advertise, you can add them to the Chamber’s website through your Member Information Centre account (or submit the description to info@kawarthachamber.ca) and the Chamber will share them in its next Newsflash.

Peterborough Public Health Resumes Water Testing At Public Beaches

Peterborough Public Health has announced that it will be resuming testing of water at many public beaches in Peterborough County for E. Coli bacteria, an indicator of fecal contamination, throughout the summer.

Follow @Ptbohealth on Twitter for regular updates on local water conditions. Beaches within the city will be sampled every business day, while county beaches will be tested on a weekly basis.

Peterborough Public Health would like to remind the public of some of the main factors that can result in unsafe levels of bacteria between inspection times: heavy rainfall, large numbers of waterfowl, high winds or wave activity, large numbers of swimmers.

Read more, including a list of beaches that will be tested this summer.

Lakefield Triathlon – June 24th (map of road closures available)

The Lakefield Triathlon is scheduled for Sunday, June 24th. This is an Ontario Youth and Junior Cup series race, open to athletes of all abilities aged four to 19.

The event is expected to bring hundreds of athletes and their families from all over Ontario to Lakefield. Registration for the Triathlon closes on Wednesday, June 20th.

See a map of road closures.

The races will start at Lakefield College School at 8 a.m. and spectators are welcome. Parking can be found at Lakefield College School until 8 a.m. and at the Lakefield-Smith Community Centre after that.

For more information or to register as a racer, visit www.lakefieldtriathlon.ca.

Great Canadian Giving Challenge on Now until June 30th

The Great Canadian Giving Challenge is on now until June 30th.

Give to any registered Canadian charity by the end of June and they will be automatically entered to win $10,000! Note that donations must be made through the charity’s donation challenge page.

This challenge makes it a great time to donate to a cause you believe in! Visit the Challenge website at givingchallenge.ca for more details and to donate.

Check the Chamber’s business directory and keep an eye out for some member organizations that are charities.

Upcoming Events

• Lakefield Farmers’ Market – June 21st (and every Thursday)
• Camp Kawartha’s Surf ‘n’ Turf Gala Dinner and Auction – June 23rd
• Jazz Tour Lakefield – June 23rd
• Lakefield Triathlon – June 24th
• Tek Savvy Seniors Seminar – June 27th
• Family Paddle Day – June 27th
• Lakefield Jamboree – June 28th to July 1st
• Gallery on the Lake Mark Berens Exhibit Opens – June 30th
• Canada Day Celebrations – July 1st

For more information about the businesses and events listed above, please visit the Kawartha Chamber of Commerce & Tourism website at kawarthachamber.ca.

All photos supplied by Kawartha Chamber of Commerce except where noted.

Park Place Financial, a wealth and estate planning company headquartered in Peterborough, announced today (June 20) that it is merging with Terry Windrem Insurance Agencies, also located in Peterborough.

Terry Windrem will become President and CEO of Park Place Financial, and staff of the two companies will merge and relocate to a renovated building at the location of the former Roland’s Restaurant on Highway 7 East by the fall of 2018.

The focus of the firm will continue to be financial, succession, and business planning for professionals, entrepreneurs, and high net worth clients.

“We share the same vision for clients in our community, to help preserve and growth the wealth and families, family businesses, and entrepreneurs,” Windrem says. “This new partnership allows all of us to leverage the strength of our team, enhance our offering to our clients, and accelerate our growth and commitment to the greater Peterborough community.”

Terry Windrem Insurance Agencies was founded in 1984 and, as a partner of The Protectors Group, grew into one of Central Ontario’s leading financial services firm, specializing in the needs of business owners and professionals across the province. Park Place Financial was co-founded by Mike D’Alessandro and Darrell Wade in 2012 and has grown to become one of Peterborough’s leading wealth and estate planning companies.

“Our clients need specific and specialized services that are unique to family-owned businesses,” D’Alessandro says. “The breadth of knowledge Terry and his team are bringing to Park Place will further position us as industry leaders in Central Ontario.”

As part of the marger, Park Place Financial services will include Peak Benefit Solutions Inc. and clients will be able to access their services and expertise in employee benefits, retirement, and executive compensation strategies. Park Place Financial also plans to hire in-house tax and estate planning specialists, a full suite of investment professionals, and as well as ancillary services personnel.

“With our combined strength, we can re-invest in our business to add specialized services that will help add value to our current and future client experience,” Wade says.

For more information on Park Place Financial , visit www.parkplacefinancial.ca.

Mike D’Alessandro

Mike D’Alessandro is the co-founder of Park Place Financial, a Certified Financial Planner, and a qualifying member of the Million Dollar Round Table (MDRT) Top of the Table — the premier association of financial professionals focusing on exemplary performance and the highest standard of ethics and professional knowledge.

With more than 10 years of experience in financial, succession, and business planning, Mike is recognized for specializing in aggressive growth strategies for motivated professionals, entrepreneurs, and high net worth clients. He frequently works with attorneys, chartered professional accountants, and lawyers to coordinate a team approach in executive, business and estate planning for his clients. Under his leadership, Park Place Financial has grown to be one of the most respected wealth management firms in Peterborough, with its team frequently recognized for both their investment performance and commitment to the community.

Mike has represented Canada at the World University Games as a hockey athlete and currently volunteers for his daughter’s hockey team as its head coach. He is also a co-founder and Past-President of HOPE, a non-profit organization that organizes the annual Gaskell Cup to raise funds for Hospice Peterborough, research into mental health and concussions in sport, and other great charities in the region.

He is also a founder of Startup Peterborough, providing mentoring and support to entrepreneurs in the region. As a co-founder of Startup Peterborough, Mike was part of a team that brought all the entrepreneurial organizations together for the first time to work more collaboratively to help businesses flourish in the region.

This resulted in Mike and a group of entrepreneurs, attracting and investing millions of dollars into the Peterborough community to create VentureNorth — a business hub that physically brings organizations together in one building to attract businesses and organically grow our entrepreneurial talent in the region. Mike worked tirelessly for over a year to bring this building to fruition and VentureNorth is now home to the Innovation Cluster Peterborough & the Kawarthas (including several tech companies and The Cube, an incubator with over 30 start-ups led primarily by young business owners) as well as Peterborough & the Kawarthas Economic Development.

Mike lives in Peterborough with his wife and young children.

Darrell Wade

Darrell Wade is the co-founder of Park Place Financial, a certified Family Enterprise Advisor, and a lifetime member of the Top of the Table of the Million Dollar Round Table (MDRT), demonstrating his exemplary performance and the highest standards of ethics and professional knowledge. In 2017, Darrell is the Canadian Chair of MDRT, a leadership role representing Canada amongst the world’s top financial advisors.

Darrell focuses on a comprehensive financial management process to build upon the wealth of clients while working closely with them on their family wealth and estate goals. With two decades of experience, he has developed an approach to investing, succession and proper stewardship of family wealth that protects the legacy of his clients and their families.

Darrell is commonly renowned for his solid investment performance and commitment to his strong family values. His guidance at Park Place Financial has been key to the success of a boutique firm of experts and its reputation as one of Peterborough’s leading wealth management firms.

Darrell is an active volunteer in his community and is committed to mentoring youth in the financial and agriculture fields.

He lives on a farm near Peterborough with his wife and four children.

Terry Windrem

Terry Windrem brings more than 40 years experience in financial, succession and estate strategies to his partnership with Park Place Financial. After successfully building several companies, including Terry G. Windrem Insurance Agencies, the two companies merged in spring 2018 where Terry now joins Park Place Financial as President and CEO.

Terry works with clients to establish long term relationships and built his successful business on the highest levels of trust, service, integrity and operational excellence. He is consistently recognized in the community and by his clients for helping business owners develop tax effective insurance strategies, investments, succession and estate plans. The Protectors Group and Peak Benefit Solutions have grown to be known leaders in Central Ontario.

Terry is continuously celebrated by both industry and the community and has received the National Quality Award from the Canadian Association of Insurance and Financial Advisors for over 35 years and is an invited member of CALU (The Conference for Advanced Life Underwriting). As an active member of the greater Peterborough community, Terry is a founding member of Kawartha Family Business Group, a local organization dedicated to ensuring continuity of family businesses in the region. He is a current Lakefield College School Trustee and a former charter member of Kawartha Rotary.

Terry served on the Peterborough Regional Health Care Foundation Board of Directors for nine years and, in 2017, was bestowed the title of Governor Emeritus. He previously served as a Corporate Chair for Juvenile Diabetes and served on the Board of Directors for United Way Peterborough & District and Trent Valley Literacy.

Terry is married to Janice and has two children.

This week’s regional business news features the Driving Miss Daisy franchise in Peterborough up for sale, the opening of You’re Welcome adult boutique in downtown Peterborough, a budget surplus for the City of Kawartha Lakes, and the Victoria County Historical Society seeking volunteers for its board of directors.

New regional business events added this week include the Peterborough DBIA breakfast network on green business initiatives on June 20th, an Innovation Cluster workshop on entrepreneurial burnout on June 20th, the United Way Peterborough & District Annual General Meeting on June 25th, and the Summer Social PBX at Kawartha Lakes Construction on July 3rd.

Driving Miss Daisy Peterborough franchise is for sale

Kathy Doornenbal, owner of the Driving Miss Daisy franchise in Peterborough, has announced she is selling her franchise.

Founded in Alberta in 2002, Driving Miss Daisy is a non-medical service offering assistance, accompaniment, and incidental transportation for seniors and those with disabilities or special needs.

Kathy opened the Peterborough franchise in 2009, after her husband Bob Doornenbal was transferred here from Alberta by Sun Media to become advertising director of The Peterborough Examiner.

VIDEO: Kathy Doornenbal announces she is selling Driving Miss Daisy Peterborough

Kathy was looking for a new opportunity, and having heard about Driving Miss Daisy while living in Alberta and, once she reviewed the demographics of Peterborough she realized there was an opportunity to launch a franchise.

Once the franchise is sold, both Kathy and Bob — who is currently the director of franchise sales and marketing for Driving Miss Daisy across Canada — will be returning to live in Cochrane, Alberta.

For more information about Driving Miss Daisy and franchise opportunities, visit www.drivingmissdaisy.ca.

Adult boutique You’re Welcome opens in downtown Peterborough

The new adult boutique store You’re Welcome held its grand opening in downtown Peterborough on Saturday (June 16).

Locally owned and operated by Diana Stephens and her wife Justina Stephens, the store located at 410 George Street North in Peterborough carries a range of sex toys and accessories.

The LGBTQA++ friendly store, which also plans to offer weekly sex and relationship classes in the future, is open from 11 a.m. to 8 p.m. Wednesdays to Saturdays and from 12 to 6 p.m. on Sundays.

For more information, visit www.yourewelcome.xyz

City of Kawartha Lakes announced $1.5 million surplus in 2017

At last Tuesday’s (June 12) council meeting, the City of Kawartha Lakes Treasurer Carolyn Daynes reviewed the city’s audited financial statements for 2017 and announced a surplus of $1,544,967.

In 2016, the city had a deficit of $1 million.

The 2017 surplus was a result of reduced expenditures as well as increased revenue in various areas. The budget for the city’s contract with the Ontario Provincial Police contract budget came in $235,000 under the estimated budget when the 2017 budget was adopted, and the sale of surplus municipal property resulted in $555,000 in additional revenue (which was partially used to offset the 2016 deficit).

Most of the $1.5 million surplus has been returned to reserves to look after the city’s capital assets, water and wastewater infrastructure, and affordable housing. This will reduce the impact on taxpayers and water and wastewater users as the needs of aging buildings, equipment and infrastructure are addressed.

The largest ongoing pressure on the city’s budget is the cost for winter control, including snow clearing and road treatment. In 2017, the budget was increased by $1.1 million, but came in over budget by another $1.1 million for a total of $7.8 million, due to an increased number of weather events. Winter control spending has been increased for 2018 by $1.2 million to keep up with the demands of weather patterns.

Victoria County Historical Society in Lindsay seeking volunteer board members

The Victoria County Historical Society in Lindsay is seeking volunteers for its board of directors.

The Board is especially interested in applications from people with a passion for local history as weel as experience with board governance, charity and not-for-profit law, human resources, marketing and communications, or bookkeeping and fundraising.

Interested applicants are invited to bring a résumé or curriculum vitae to the Olde Gaol Museum (50 Victoria Ave. N., Lindsay) and complete an application before Monday, June 25th.

Successful applicants will be interviewed and required to submit a police background check with vulnerable sector screening. For more information, call 705-324-3404.

Cornerstone Family Violence Prevention Centre Annual General Meeting in Cobourg on June 19

Cornerstone Family Violence Prevention Centre is holding its annual general meeting at 6 p.m. on Tuesday, June 19th in the Rotary Room at the Cobourg Public Library (200 Ontario St., Cobourg).

David Quesada, Community Outreach Officer with Horizons of Friendship, will be giving a special presentation on that organization’s partnership with Cornerstone, and will outline the itinerary for the upcoming gender-based violence knowledge exchange in Guatemala in which Cornerstone will be participating.

Cornerstone provides immediate shelter, counselling, and prevention services throughout Northumberland County.

To RSVP, email ghuth@cornerstonenorthumberland.ca.

Peterborough DBIA breakfast network features green business initiatives on June 20

The Peterborough Downtown Business Improvement Area (DBIA) is hosting Brianna Salmon, Executive Director of GreenUP, at its monthly breakfast network meeting from 7:30 to 9 a.m. on Wednesday, June 20th at Empress Gardens (131 Charlotte St., Peterborough).

Salmon will be speaking on the topic of green business initiatives with a focus on downtown Peterborough.

A buffet breakfast begins at 7:30 a.m., with Salmon speaking at 8 a.m. Tickets are $5 at the door.

This is the final DBIA breakfast network for the summer until the monthly event resumes on September 19, 2018.

Peterborough Chamber hosts Leaders Lunch Series on trade and potential of student ambassadors on June 20

The Peterborough Chamber of Commerce is hosting its latest Leaders Lunch Series, “Harnessing Trade Opportunities and the Potential of Student Ambassadors”, from 11 a.m. to 1 p.m. on Wednesday, June 20th at Fleming College’s Kawartha Trades and Technology Centre (599 Brealey Dr., Peterborough).

Dignitaries from Brazil, China, and India will discuss trade opportunities and harnessing the potential of student ambassadors.

Keynote speakers are Sarah Kutulakos (Executive Director of Canada China Business Council), Mr. Anil Shah (National Convenor of Canada India Foundation), Mr. Ademar Seabra da Cruz Junior (Deputy Consul of Brazil to Toronto), and Ms. Paola Saad (Vice-President of the Brazil-Canada Chamber of Commerce).

Other speakers will include Douglas Kennedy from the Centre of Global Enterprise (Toronto) and more.

The lunch costs $20. Register at www.peterboroughchamber.ca.

Innovation Cluster hosts workshop on entrepreneurial burnout on June 20

The Innovation Cluster Peterborough and the Kawarthas is hosting its final Hands-ON workshop in the “Maintaining Mindfulness as an Entrepreneur” series from 12 to 1 p.m. on Wednesday, June 20th at VentureNorth (270 George St. N., Peterborough).

The workshop will be led by Jane Wilders, a registered psychotherapist who provides counselling services to individuals and couples at Community Counselling and Resource Centre and Family Services E.A.P. in Peterborough. Learn how to manage stress and burnout by taking stock of what’s on your plate, learning to recognize your personal warning signs, and developing stress management and self-care activities to overcome and mitigate burnout.

The event is free, but advance registration is requested at www.eventbrite.com/e/hands-on-maintaining-mindfulness-as-an-entrepreneur-community-counselling-and-resource-centre-on-tickets-45980476844.

United Way Peterborough & District Annual General Meeting on June 25

The United Way Peterborough & District is holding its annual general meeting from 4 to 5:30 p.m. on Monday, June 24th at the Holiday Inn Waterfront (150 George St., Peterborough).

The event is free and light refreshments will be provided.

Peterborough Chamber hosts seminar on marijuana and the workplace in Peterborough on June 27

The next seminar in the Peterborough Chamber of Commerce’s Lunch Box Learning series is on the topic “Marijuana and the Workplace” from 12 to 1 p.m. on Wednesday, June 27th in the Chamber boardroom (175 George St. N., Peterborough).

Chris Russell, a human resources lawyer with LLF Lawyers, and Matthew Savino of Savino Human Resource Partners, will present the seminar followed by a question-and-answer session.

The seminar is free to attend with a Chamber membership or a Women’s Business Network of Peterborough membership. Bring your own lunch.

Register at www.peterboroughchamber.ca

Peterborough Downtown Business Improvement Area Annual General Meeting on June 27

The Peterborough Downtown Business Improvement Area (DBIA) is hosting its annual general meeting on Wednesday, June 27th in the Nexicom Studio at Showplace Performance Centre (290 George St. N., Peterborough).

Networking starts at 5:30 p.m. with business at 6 p.m. The meeting will include updates on what’s happening in downtown Peterborough, as well as a general election of the board.

Everyone is welcome to attend, although only DBIA members can vote.

For more information on joining the board, contact Joel Wiebe at the DBIA at 705-748-4774 or joelwiebe@peterboroughbia.com.

Summer Social PBX at Kawartha Lakes Construction on July 3

The Kawartha Chamber of Commerce & Tourism and the Greater Peterborough Chamber of Commerce have joined forces to host a county-fair-themed Peterborough Business Exchange (PBX) from 4 to 6 p.m. on Tuesday, July 3rd at Kawartha Lakes Construction (3359 Lakefield Rd., Lakefield)

A great opportunity to meet and network with Chamber members and others, there will be lots of games, prizes, carticatures, and delicious refreshments to go around to celebrate the season and the community.

The event is free and everyone is welcome. Register at either kawarthachamber.ca or peterboroughchamber.ca.

The evolution towards Digital Out-of-Home (DOOH) advertising is, quite literally, a sign of the times. And Movingmedia Digital is in the forefront, constantly innovating.

Movingmedia Canada Inc. is known for its network of high-resolution video screens peppered throughout the City of Peterborough and periphery, including Lakefield and now Lindsay. They’re positioned at busy intersections and high-traffic areas where drivers are likely to be stopped for minutes at a time.

For those minutes, drivers and their passengers are a captive audience. And that’s when Movingmedia really comes into focus.

“We are excellent at branding,” says Shaun Pearce, Regional Sales Director for Movingmedia Digital. “In fact, we are basically a branding company.”

That’s because Movingmedia is all about connecting an advertiser’s brand with consumers held captive by that extended red. In so doing, a traffic stop translates to an opportunity for brand awareness.

Movingmedia was ahead of the curve when the Peterborough-based company installed its first, red-on-black electronic sign about 10 years ago. In the decade since, monochrome has given way to high-resolution flat screens that rival anything you have mounted on your living room wall.

Through careful management Movingmedia has grown to command the largest chunk of the outdoor digital market locally — with plans to move into Durham, Quinte, and the Barrie-Orillia corridor.

In fact, they’re about to light up a new outdoor sign in Oshawa, at an intersection with traffic counts comparable to Lansdowne and Monaghan.

That’s all part of the science. Pearce throws out phrases such as traffic count, volume, and dwell times.

It’s for this reason that individual ads are never longer than 10 seconds. That’s it.

“But you’d be amazed at what you can do in ten seconds,” Pearce says, adding that simplicity is key.

VIDEO: A sample of a 10-second Movingmedia digital billboard ad

Movingmedia maintains a stable of digital advertising specialists who assist clients in crafting messages than can generate an impression within seconds.

“Keep it simple, and you have an excellent chance to make a lasting impression that’s going to resonate with people,” Pearce says.

Signs in high-traffic areas, such as Lansdowne and Monaghan or at The Parkway, command a higher rate than those associated with a smaller traffic count. But regardless of location, the formula is the same: 10-second ads, with no more than 18 ads in each three-minute loop.

“A common misconception is that the loop never ends,” Pearce says. But it does — at exactly three minutes. Then it loops back to the beginning.

“We have a waiting list for some signs,” Pearce adds. “We’ve actually had to turn people away.”

But Movingnedia also wants their clients to succeed, Pearce explains, and for that reason loops are considered full at the 18-ad cap. They won’t go beyond the benchmark.

“At that point, we’re sold out (for that sign),” says Pearce.

The advantages to DOOH signage remain the inherent adaptability of messaging and, Pearce says, the opportunity to “easily and efficiently update (an advertiser’s) message — daily, weekly or monthly.” Clients can use their ad space to promote weekend events or special sales, “and then just flip back to their generic branding.”

Outdoor digital signs are also independent of one another, allowing for loops to be customized for that particular sign and geographic area.

That said, signs can be networked to instantly display a common message in the midst of a serious crisis — capacity that was of particular interest to the City of Peterborough, with whom Movingmedia has recently partnered to install indoor displays at eight municipal venues: the Peterborough Sports & Wellness Centre, the Peterborough Memorial Centre, the Kinsmen Civic Centre, the Envinrude Centre, City Hall, the Peterborough Airport, the Public Transit Terminal, and the Peterborough Public Library.

The side-by-side screens display ads promoting local businesses on one screen, and information relevant to the municipal location on the other screen.

The company maintains a satellite operation in Newfoundland that has seen particular success with indoor displays. As a result, the Peterborough operation headquartered at Pido Road has just begun to explore the indoor signage market (where dwell times can be longer or, as Pearce says, “the science of the waiting room versus the traffic light”).

As well as the eight municipal venues where Movingmedia’s indoor displays are installed, the company also has an indoor display at Showplace Performance Centre in downtown Peterborough.

The primary focus, however, remains outdoor digital. Movingmedia adds about two or three new locations per year that the company has either scouted themselves, or in concert with a property owner having come to them. If and when they partner up, it’s mutually beneficial to both.

Pearce stresses that DOOH signage can and is used by a wide cross-section of clients, from small business all the way up to corporations. And as impersonal as digital can be in other sectors, the Peterborough company values getting out and talking to people, face to face, where they are.

Pearce — who grew up in Peterborough before studying radio broadcasting and media sales at Humber College — notes that the Movingmedia website has been thoroughly updated within the last few months with complete information on rates, campaigns, and sign locations.

“Anyone can go online and glean a lot of information about us, what we do, and how we can help,” Pearce says. “For anyone who may be on the fence, just pick up the phone.

“We’ll come right out and talk to you, answer your questions, and learn about your needs. We want you to succeed.”

This is where Movingmedia displays its Peterborough roots — the respect, and value for relationship-building in a grassroots, organic fashion that speaks to personal service.

“I believe strongly,” Pearce says, “that it’s our relationships that build success over time, with our clients.”

In other words, a sign of things to come.

VIDEO: One of Movingmedia’s eye-catching 10-second digital billboard house ads

Movingmedia Canada Inc. is located at 347 Pido Road, Unit #18, in Peterborough. For more information, call 705-749-9399 (toll free at 1-877-749-9399) or visit www.movingmedia.ca. You can also follow Movingmedia on Facebook, Instagram, and YouTube.